Coming up with your own webshop name? Here’s what to keep in mind

Never underestimate the importance of a good webshop name. A well-chosen business name helps you stand out from the crowd and stick in your customers’ minds. We'll show you what to consider when naming your webshop. We’ll give you some examples too, and even bring in a touch of AI.

Why you need a strong webshop name

We’re not exaggerating when we say a good name for your webshop is extremely important. Just look it up – there are plenty of studies that show how a catchy name can impact your webshop’s success.

In today’s competitive digital landscape, where the market can feel saturated at times, your webshop needs to hold its ground. All the more reason to come up with a powerful webshop name. It instantly increases your chances of success.

Part of your brand identity

When you start a webshop, your main goal is to sell products or offer a specific service. But to do that, you need marketing. It’s naïve to think that customers will just stumble upon your shop by chance.

Marketing builds your webshop’s brand identity. And your webshop name plays a key role in that. You know what they say about first impressions. 😉 See your webshop name as a way to put your online business on the map. Not just temporarily, but permanently.

Catchy webshop names make an impact

An impactful business name pays off in many ways. Once your webshop name is well-established, customers will return more easily. Can you hear that cash register already?

But to get to that point, you’ll need marketing. Your webshop name will show up everywhere: on your logo and branding, in your ads, on social media. Your business name will have an impact across the board. Choose poorly, and you’ll be stuck. Take a strategic approach and choose a name that truly fits your shop.

Is your webshop name still available?

You might come up with the perfect webshop name, but if it’s already taken, there’s no point in holding on to it. If you’ve found a name that’s still available, register it right away. Don’t forget to claim the name on social media too. You don’t need to start posting yet. The key is to secure your name.

What makes a good webshop name?

By now, you know how important your webshop name is. But what are the actual criteria it should meet? In other words: what should you keep in mind when coming up with a webshop name?

Your webshop name should be:

✅ Relevant

By relevant, we mean a name that grabs attention and matches what you offer. Pick something that hints at your products or creates recognition within your industry.

Take Maatkasten Online . Not the most creative name perhaps, but it’s simple and relevant. Be careful with overly generic names, though. They sometimes perform poorly in search engines.

Your webshop name attracts customers. So it’s a smart move to link your name to popular search terms on Google. Maatkasten Online understood this well. Users searching for made-to-measure cabinets to buy online will likely land on their webshop.

✅ Unique and distinctive

Your business name should also be unique and stand out. Come up with a name that makes your competitors say, “Damn, I wish I had thought of that!”

A unique name also opens doors for marketing and promotions. The more distinctive it is, the faster customers will associate it with your webshop.

We’re big fans of Jan zonder Streep, a window cleaner from Lebbeke. It’s definitely a relevant and unique name. And quite clever too.

✅ Positive sounding

People are more likely to buy from webshops with names that sound friendly and positive. Take Gruun, the webshop of a Brussels plant store. 😃

A positive webshop name also adds to your brand image. Every time someone shops with you or talks about your store, your name triggers a positive association.

✅ Memorable

Want to get creative while naming your webshop? Great idea. But don’t go overboard. You don’t want a name that’s too obscure, hard to remember or pronounce.

If customers can’t recall your webshop name, that’s a red flag. Word-of-mouth is crucial when you run your own business. One of our clients, a youth coach named Greet, runs a business called Groeizaam (“Flourishing”). Now that’s a name that sticks.

Tips and tricks for naming your webshop

Noted all the key features? Now it’s time for a little boost to get your creative juices flowing. These tips and tricks will help you find your perfect webshop name.

Coming up with webshop names isn’t something you do on a whim. Unless you’re selling soup bowls or fries, of course. 😀 Naming your webshop is something you should approach with thought and strategy. There are many crucial factors to consider.

Your name should stand out, but not be too long. Be eye-catching, but not silly. Don’t go too abstract. Your name should be relevant and easy to find on Google.

A business analysis is an essential part of your strategy. Before you brainstorm name ideas, you need to know what your webshop stands for. What do you offer?

So before you dive into name ideas, ask yourself:

• Who is your main audience?
• What products do you sell?
• What makes your webshop unique?
• What image do you want to project?

Make sure you have clear answers. Your webshop name should reflect your core values. Begin your search with a clear goal.

You don’t have to come up with your webshop name all by yourself. Gather a small group, around 5 to 8 people, to brainstorm new name ideas. Choose participants wisely. Consider involving a former colleague or someone who represents your target audience.

This way, you’ll get fresh perspectives and name ideas you might not have thought of yourself. Or maybe your group doesn’t like the name you had in mind at all. Getting some distance can help you make a better decision.

There are many ways to structure a brainstorm, but preparation is key. Otherwise, you risk ending up in an unproductive discussion. These 7 tips will help you run a successful brainstorm.

Ideally, you end your brainstorm sessions with a shortlist of names with potential. Want to make a final decision? Use social media to gather opinions or test the name on a few banners.

Keywords, alliteration, rhymes, synonyms, mind mapping, word associations ... The possibilities are endless when playing with language. Dive into literature or mythology too. You might find plenty of inspiration there.

Dreaming of taking your webshop international someday? Then pick a business name that can grow along with you. Avoid names that are hard to pronounce abroad or, worse, carry a negative meaning in another language.

You need a name that will last – maybe even forever. Your products may evolve over time, but your webshop name should remain consistent. Whatever name you choose, make sure it’s built to last.

Long or complicated names are easily forgotten. Avoid tricky spelling, hyphens and numbers.

Short, simple names are easier to remember and search for. This benefits your SEO and makes it easier for customers to find your webshop.

Short names (like Bol) are also more user-friendly. They’re easier to type and share, both online and by word of mouth.

A short, punchy name gives a more professional impression and builds trust. It also works better for branding, fits more easily on packaging and works well in marketing campaigns.

AI makes life easier. So why not use it to come up with your webshop name? Here at Combell, we offer a free AI-powered business name generator. Just describe what your webshop offers. You can also choose a preferred language and naming style – rhyming, descriptive and so on. You’ll get several options to choose from.

A good name generator will give you creative business names that align with your input. You’ll receive 10 unique suggestions. Found one you like? Immediately check if the corresponding domain name is still available.

Another option: use a frequently searched keyword as your brand or domain name. With Answerthepublic, you can type in a keyword and see the most frequently asked questions related to it. Dutch is one of the available languages too.

Register your domain name

Found the webshop name of your dreams? And the trademark is still available? Then it’s time to register your domain.

A domain name (for example: www.perfecteweb.shop) is your address on the web. Since your webshop name is usually part of your domain name, it’s essential to check if the domain is available.

Come up with a webshop name: check for available domains

You can check domain availability with a domain checker. If your domain is free, you can register it right away. If it’s already taken, use our WHOIS page to find out who owns it. That way, you may be able to contact the owner to negotiate a purchase. Unfortunately, in some cases, that information isn’t publicly available. 🙂

Ready to choose a catchy business name?

Good luck coming up with, tweaking, deleting and choosing the right name for your webshop. Stuck for ideas? Not feeling that name your mom suggested?

Extra inspiration is just around the corner with our business name generator!

Frequently asked questions about choosing a webshop name