Marketing

Everything you need to know about a powerful social media strategy for entrepreneurs

  • 6 April 2026
  • Reading time: 15 min

Many entrepreneurs post whenever they happen to think about it: a photo of a handmade product, a quick promo… It feels like you’re doing well on social media, but without...

Managing social media with little time: 15 tips for entrepreneurs

Managing social media with little time: 15 tips for entrepreneurs

  • 2 April 2026
  • Reading time: 9 min

In this article, you’ll discover 15 practical tips to manage your social media efficiently, especially for freelancers, self-employed professionals and SMEs without a marketing team. We’ll also show how Metricool...

Managing social media as an entrepreneur? These are 6 useful tools

  • 30 March 2026
  • Reading time: 16 min

Did we hear a sigh of relief? It’s true: you don’t have to become a full-time social media manager to manage your social media professionally. With a clear approach and...

Discover Social Media Hub (Metricool-powered), your handy all-in-one social media tool

Discover Metricool, your handy all-in-one social media tool

  • 23 March 2026
  • Reading time: 11 min

If you want to keep all the balls in the air as an entrepreneur, you need to be quite the magician. Fortunately, with an all-in-one social media tool like Metricool...

The 17 biggest social media mistakes that cost entrepreneurs money (including solutions!)

  • 11 March 2026
  • Reading time: 13 min

Many entrepreneurs make the same mistakes on social media without even realizing it. In this article, you’ll discover the 17 most common social media mistakes and practical tips to avoid them.

Online tools every entrepreneur needs

Online tools every entrepreneur needs

  • 16 February 2026
  • Reading time: 11 min

As an entrepreneur, you’re never short of ideas. Time, on the other hand… is often scarce. Yet today you still need to send e-invoices, write newsletters, update your website and...

Could freelancing be the right path for you?

Could freelancing be the right path for you?

  • 23 October 2024
  • Reading time: 9 min

Say you dream of both being your own boss and highlighting your talent. Preferably with a lot of variety and flexibility on top. In short; there may be some action in your job! Then perhaps becoming an independent freelancer is for you. Find out what is involved and make a well-considered choice.

Unlock the power of webshop SEO: attract customers effortlessly

Unlock the power of webshop SEO: attract customers effortlessly

  • 13 September 2024
  • Reading time: 13 min

SEO for webshops helps you attract more visitors via search engines like Google for free. In this blog, you will learn how to optimise your SEO settings to reach more customers.

How to become self-employed?

How to become self-employed?

  • 23 August 2024
  • Reading time: 11 min

You have the ambition to start as a self-employed professional, but you’re not sure what it involves... You’re in luck; in this blog article, we’ll tell you everything you need to know about becoming self-employed. Don’t forget to check out our tips!

Reach more customers through webshop marketing

Reach more customers through webshop marketing

  • 1 August 2024
  • Reading time: 8 min

Customers who find their way to your webshop on their own are a dream come true. However, many entrepreneurs underestimate the effort required to attract customers. Web traffic to your webshop doesn't just happen. That's why investing in webshop marketing is crucial. With it, you can make your webshop grow.

Starting a side job as a freelancer: what you need to know

  • 10 July 2024
  • Reading time: 10 min

Thinking about starting a side business as a freelancer? You're on the right track; dreams are worth chasing. Research thoroughly to see if part-time self-employment suits you. Be prepared for everything involved, from accounting to building your own website, and ensure a flying start!

Setting up a one-man business: how do you start?

Setting up a one-man business: how do you start?

  • 24 June 2024
  • Reading time: 12 min

Do you want to establish a one-man business and become a self-employed entrepreneur? It is important that you know the advantages and disadvantages of this form of enterprise, as well as what is involved in starting a one-man business.