sGTM tagging server

Prevent marketing data loss with your own sGTM server

With your own tagging server for Google Tag Manager (GTM), you process all your data locally. This way, your cookies and tags are no longer blocked by the latest browsers.

  • Better marketing data
  • 100% GDPR-proof
You can trust the reviews left by our customers Review Outstanding
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Do you have any questions or need assistance?

Call us free of charge: 0800-8-5678

How is it different from the classic Google Tag Manager?

Classic Google Tag Manager
Client-side tracking
  • Your data are external = problematic for GDPR
  • Blocked by more and more browsers
  • Less conversion data in your reports
  • Errors in attribution to marketing channels
sGTM server
Server-side tracking
  • Your data is on your own tagging server = GDPR-proof
  • Much less susceptible to blocking
  • More conversions in your reports
  • More accurate attribution, better data
  • Better analytics = more sales
 

Classic Google Tag Manager

sGTM server

Data on your own server (GDPR-proof)
Much less susceptible to blocking
More conversions in reports
More accurate attribution, more data
Better analytics, more sales
Outstanding
Review Outstanding

Based on

251 reviews

You get more marketing data with an sGTM server

More data in your marketing reports

Tracking via your own sGTM server is less sensitive to browsers that block third-party cookies or ad-blockers. So you get more data than with classic client-side tracking.

Better data analysis

Because server-side tracking is less dependent on the user and their device, conversions are more accurately assigned to the right marketing channels. So you create better analytics.

You get more marketing data with an sGTM server

You manage your marketing data and that's good for GDPR regulations

The data remain yours

With an sGTM server, you have more control over what data is shared with external suppliers. This is important for GDPR compliance.

Your data are safe

Tracking data is processed more securely on your own tagging server than on the client-side, where it can be exposed to various security risks.

Additional flexibility

An in-house sGTM server offers more options for custom data processing before sending data to external platforms.

You manage your marketing data and that's good for GDPR regulations

Better performance with your own sGTM tagging server

Less load on the browser

Processing your tags server-side (on your sGTM server) reduces the load on the client-side (your visitor's browser).

Your website loads faster

This ensures faster load times and a better experience for your visitors.

Better performance with your own sGTM tagging server

How do you set up your own sGTM server?

Create a server-side tagging container

In Google Tag Manager, first set up a new server-side tagging container for a "manually provision tagging server".

Link that to an sGTM server

After setting up your new container, you will receive a Container Config code. Provide it to us and we will link it to your sGTM server.

Create a subdomain

For the website you want to track, set up a new subdomain: e.g. sst.jouwdomein.be. For that subdomain, set up some DNS records.

Sound technical? No worries
Our team is ready to help you every step of the way. Is your domain name with us? Then we already do most of the steps for you. Just as convenient.

How do you set up your own sGTM server?

With Combell, your sGTM server is secure

Your data are safe in Belgium

Your sGTM server runs on our servers in Belgium. Well protected by GDPR legislation.

Excellent support

You will be in direct contact with our server team to help you set up your own sGTM container on the server.

ISO-certified

Combell has ISO 9001, ISO 27001 and ISO27701 certificates, your guarantee of security and quality.

With Combell, your sGTM server is secure

Launch your own sGTM server today

  1. Choose your sGTM server and enter your domain name
  2. Complete your order
  3. Set up a server-side tagging container in sGTM
  4. Send us the configuration data
  5. We launch your sGTM server for your domain name
  • Better marketing data
  • 100% GDPR-proof

Free advice on server-side tagging with an sGTM server?

Simon Verdonck

Our specialists are available 24/7 with free advice, so do not hesitate to contact Simon and his colleagues via e-mail or phone.

Simon Verdonck
Simon Verdonck Server Specialist