sGTM tagging server

Prevent marketing data loss using your own sGTM server

Thanks to your own tagging server for Google Tag Manager (GTM), you can process all your data locally. This way, your cookies and tags are no longer blocked by the latest browsers.

  • Better marketing data
  • 100% GDPR-proof
You can trust the reviews left by our customers Review Outstanding
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Do you have any questions or need assistance?

Call us free of charge: 0800-8-5678

How does it differ from the classic Google Tag Manager?

Classic Google Tag Manager
Client-side tracking
  • Your data are external = problematic for GDPR
  • Blocked by more and more browsers
  • Less conversion data in your reports
  • Errors in attribution to marketing channels
sGTM server
Server-side tracking
  • Your data is stored on your own tagging server = GDPR-compliant solution
  • Significantly less chance of being blocked
  • More conversions in your reports
  • More accurate attribution, better data
  • Better analyses = more sales
 

Classic Google Tag Manager

sGTM server

Data on your own server (GDPR-proof)
Significantly less chance of being blocked
More conversions in reports
More accurate attribution, more data
Better analyses, more sales
Outstanding
Review Outstanding

Based on

251 reviews

You get more marketing data with an sGTM server

More data in your marketing reports

Tracking via your own sGTM server is less sensitive to browsers that block third-party cookies or ad-blockers. So you get more data than with classic client-side tracking.

Better data analysis

Because server-side tracking is less dependent on the user and their device, conversions are more accurately assigned to the right marketing channels. So you create better analytics.

You get more marketing data with an sGTM server

You manage your marketing data and that's good for GDPR regulations

You retain ownership of the data

With an sGTM server, you have more control over what data is shared with external suppliers. This is important for GDPR compliance.

Your data are safe

Tracking data is processed in a more secure environment on your own tagging server than on the client side, where it can be exposed to various security risks.

Increased flexibility

Having your own sGTM server provides more options when it comes to custom data processing before sending data to external platforms.

You manage your marketing data and that's good for GDPR regulations

Achieve better performance using your own sGTM tagging server

The load on the browser is reduced

Processing your tags on the server side (on your sGTM server) helps reduces the load on the client side (on your visitor's browser).

Your website loads faster

This ensures faster load times and a better experience for your visitors.

Achieve better performance using your own sGTM tagging server

How do you set up your own sGTM server?

Create a server-side tagging container

In Google Tag Manager, first set up a new server-side tagging container by clicking on 'manually provision tagging server'.

Link it to an sGTM server

After setting up your new container, you will receive a Container Config code. Send us this code and we will link it to your sGTM server.

Create a subdomain

For the website you want to track, set up a new subdomain: e.g. sst.yourdomain.be. Add some DNS records for that subdomain.

If this sounds a bit too technical, do not worry!
Our team is ready to help you every step of the way. Have you registered your domain name with us? If so, we will take care of almost everything for you. It will be a breeze!

How do you set up your own sGTM server?

With Combell, your sGTM server is in safe hands

Your data are safe in Belgium

Your sGTM server runs on our servers in Belgium. Well protected by GDPR legislation.

Excellent support

You can get in direct contact with our server team, who will help you configure your own sGTM container on the server.

ISO certified

Combell is ISO 9001, ISO 27001 and ISO 27701 certified, which guarantees both security and quality.

With Combell, your sGTM server is in safe hands

Launch your own sGTM server today

  1. Choose your sGTM server and enter your domain name
  2. Place your order
  3. Set up a server-side tagging container in sGTM
  4. Send us the configuration data
  5. We launch your sGTM server for your domain name
  • Better marketing data
  • 100% GDPR-proof

Do you want free advice on server-side tagging with an sGTM server?

Simon Verdonck

Our specialists are available 24/7 to provide you with free advice. Feel free to contact Simon and his colleagues via e-mail or by telephone.

Simon Verdonck
Simon Verdonck Server Specialist