sGTM tagging server
Prevent marketing data loss using your own sGTM server
Thanks to your own tagging server for Google Tag Manager (GTM), you can process all your data locally. This way, your cookies and tags are no longer blocked by the latest browsers.
- Better marketing data
- 100% GDPR-proof
Do you have any questions or need assistance?
Call us free of charge: 0800-8-5678
You will find the number of events (Event count) you are currently using via the Engagement report > Events: Event name.
How does it differ from the classic Google Tag Manager?
Classic Google Tag Manager
Client-side tracking- Your data are external = problematic for GDPR
- Blocked by more and more browsers
- Less conversion data in your reports
- Errors in attribution to marketing channels
sGTM server
Server-side tracking- Your data is stored on your own tagging server = GDPR-compliant solution
- Significantly less chance of being blocked
- More conversions in your reports
- More accurate attribution, better data
- Better analyses = more sales
Classic Google Tag Manager |
sGTM server |
|
|---|---|---|
| Data on your own server (GDPR-proof) | ||
| Significantly less chance of being blocked | ||
| More conversions in reports | ||
| More accurate attribution, more data | ||
| Better analyses, more sales |
Based on
251 reviews
You get more marketing data with an sGTM server
More data in your marketing reports
Tracking via your own sGTM server is less sensitive to browsers that block third-party cookies or ad-blockers. So you get more data than with classic client-side tracking.
Better data analysis
Because server-side tracking is less dependent on the user and their device, conversions are more accurately assigned to the right marketing channels. So you create better analytics.
You manage your marketing data and that's good for GDPR regulations
You retain ownership of the data
With an sGTM server, you have more control over what data is shared with external suppliers. This is important for GDPR compliance.
Your data are safe
Tracking data is processed in a more secure environment on your own tagging server than on the client side, where it can be exposed to various security risks.
Increased flexibility
Having your own sGTM server provides more options when it comes to custom data processing before sending data to external platforms.
Achieve better performance using your own sGTM tagging server
The load on the browser is reduced
Processing your tags on the server side (on your sGTM server) helps reduces the load on the client side (on your visitor's browser).
Your website loads faster
This ensures faster load times and a better experience for your visitors.
How do you set up your own sGTM server?
Create a server-side tagging container
In Google Tag Manager, first set up a new server-side tagging container by clicking on 'manually provision tagging server'.
Link it to an sGTM server
After setting up your new container, you will receive a Container Config code. Send us this code and we will link it to your sGTM server.
Create a subdomain
For the website you want to track, set up a new subdomain: e.g. sst.yourdomain.be. Add some DNS records for that subdomain.
If this sounds a bit too technical, do not worry!
Our team is ready to help you every step of the way. Have you registered your domain name with us? If so, we will take care of almost everything for you. It will be a breeze!
With Combell, your sGTM server is in safe hands
Your data are safe in Belgium
Your sGTM server runs on our servers in Belgium. Well protected by GDPR legislation.
Excellent support
You can get in direct contact with our server team, who will help you configure your own sGTM container on the server.
ISO certified
Combell is ISO 9001, ISO 27001 and ISO 27701 certified, which guarantees both security and quality.
Launch your own sGTM server today
- Choose your sGTM server and enter your domain name
- Place your order
- Set up a server-side tagging container in sGTM
- Send us the configuration data
- We launch your sGTM server for your domain name
- Better marketing data
- 100% GDPR-proof
Do you want free advice on server-side tagging with an sGTM server?
Our specialists are available 24/7 to provide you with free advice. Feel free to contact Simon and his colleagues via e-mail or by telephone.
