Thanks to your own tagging server for Google Tag Manager (GTM), you can process all your data locally. This way, your cookies and tags are no longer blocked by the latest browsers.
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Classic Google Tag Manager |
sGTM server |
|
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Data on your own server (GDPR-proof) | ||
Significantly less chance of being blocked | ||
More conversions in reports | ||
More accurate attribution, more data | ||
Better analyses, more sales |
Based on
251 reviewsTracking via your own sGTM server is less sensitive to browsers that block third-party cookies or ad-blockers. So you get more data than with classic client-side tracking.
Because server-side tracking is less dependent on the user and their device, conversions are more accurately assigned to the right marketing channels. So you create better analytics.
With an sGTM server, you have more control over what data is shared with external suppliers. This is important for GDPR compliance.
Tracking data is processed in a more secure environment on your own tagging server than on the client side, where it can be exposed to various security risks.
Having your own sGTM server provides more options when it comes to custom data processing before sending data to external platforms.
Processing your tags on the server side (on your sGTM server) helps reduces the load on the client side (on your visitor's browser).
This ensures faster load times and a better experience for your visitors.
In Google Tag Manager, first set up a new server-side tagging container by clicking on 'manually provision tagging server'.
After setting up your new container, you will receive a Container Config code. Send us this code and we will link it to your sGTM server.
For the website you want to track, set up a new subdomain: e.g. sst.yourdomain.be. Add some DNS records for that subdomain.
If this sounds a bit too technical, do not worry!
Our team is ready to help you every step of the way. Have you registered your domain name with us? If so, we will take care of almost everything for you. It will be a breeze!
Your sGTM server runs on our servers in Belgium. Well protected by GDPR legislation.
You can get in direct contact with our server team, who will help you configure your own sGTM container on the server.
Combell is ISO 9001, ISO 27001 and ISO 27701 certified, which guarantees both security and quality.
Our specialists are available 24/7 to provide you with free advice. Feel free to contact Simon and his colleagues via e-mail or by telephone.