Online retail for mums, babies and children
In 2015, the baby's corner, a traditional store concept boasting 2,500 m² of shopping fun in Nazareth (East Flanders), gained an online little brother. Thanks to quality products, digital baby registries and a very wide range of products, e-commerce has become an important growth factor. Combell makes sure that the ICT infrastructure is always available when young parents come shopping, day and night.
Digital transformation of a classic retail concept
The baby's corner is growing in a shrinking market thanks to an ambitious omnichannel approach. The Internet is playing an increasingly important role for young parents, who like to spend the little time they have left on the Internet. They go for professional advice, a very wide selection of products and a well-kept baby registry for their friends and family.
“Growth is a challenge to your customer experience. When you sell online, your success should not become an obstacle.”
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