The .blue extension is a lifestyle gTLD. Colors mean to us more than we realize. Among the first waves of new gTLDs the .red and .blue make for an interesting couple. Creative users may find a use of these contrasting domain names. Contrast already exists - often political parties are associated with one or the other color, and so are sports teams. Marketing psychologists surely already have plans to employ the symbolism the color bears to fulfill the needs of their messages - .blue means tranquility, calmness and peace.
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