Discover Metricool, your handy all-in-one social media tool

If you want to keep all the balls in the air as an entrepreneur, you need to be quite the magician. Fortunately, with an all-in-one social media tool like Metricool you can manage your social media accounts more efficiently. No more “Ugh, I still need to quickly post something fun today!”. Discover it on our blog!

What is Metricool and how does it help you as an entrepreneur?

As an entrepreneur, you know you need to be visible on social media. But posting every day, replying, tracking numbers and testing ads takes time you’d rather invest in your customers.

Meanwhile, your website, newsletter and maybe your webshop also need to keep running. Sighing is allowed!

Metricool helps you regain control

Metricool (a member of the team.blue family) is an all-in-one platform that lets you plan, monitor and improve your social media, website and online ads from one dashboard.

More than a million professionals and brands - from Peugeot and Adidas to Volvo, McDonald’s and Warner Music Group - already use it to manage their online presence efficiently.

Still, the most important question is simple:

Is Metricool also a fit for you as a self-employed professional, freelancer or SME?

In this blog article, you’ll get the clear answer you’re used to. We explain step by step what Metricool is, what you can do with it, how much it costs and how to get started. You don’t want to miss this!

Tools like Metricool finally give SMEs the same overview as big brands: one dashboard for all your channels, clear figures and less time wasted. Magic happens when you connect those insights to a strong website and even better landing pages.

Isabel Romero, Chief Marketing Officer at Metricool

What is Metricool, exactly?

Well, if you like to stay in control of your social media but don’t want to lose hours each week typing and clicking, then Metricool is the platform for your business.

All-in-one social media management tool

Metricool is a social media management platform that allows you to:

• schedule and manage social media posts;
• analyse performance (followers, reach, engagement, clicks …);
• track ads across different platforms;
• create reports for yourself, your team or your customers.

The tool works entirely in your browser and via a mobile app. You log in, connect your accounts and get a central overview of everything happening online around your brand. Very handy!

Which channels does Metricool support?

The list keeps growing (so don’t blame us if we missed a channel 😉), but at the time of writing you can connect with, among others:

• Facebook
• Instagram
• TikTok
• LinkedIn
• Pinterest
• YouTube
• Threads
• Twitch
• Google Business Profile
• Google Ads and Meta Ads (Facebook & Instagram ads)
• …

In addition, you can also connect your website or blog, so you can see how much traffic from social media actually ends up on your site.

How does Metricool work in practice?

Connect accounts and create your first “brand”

In Metricool, you work with so-called brands. A brand is a combination of:

• your website or blog;
• your social media profiles;
• your advertising accounts.

If you have one business, you’ll usually work with one brand. If you manage multiple clients or projects, you can create multiple brands.

Getting started in broad strokes:

• You create a free account.
• You add your website via WordPress, a tracking pixel or Google Tag Manager.
• You connect your social media accounts and, optionally, your ad accounts.
• Metricool starts collecting data and shows it in your dashboard.

Within a few minutes, you’ll have a first view of how you’re performing online.

Dashboard and calendar: one overview for all your channels

The dashboard is the heart of Metricool. There you can see:

• growth in your followers;
• reach and engagement of your posts;
• traffic to your website;
• performance of your ads.

There’s also the calendar, where you can:

• schedule posts for multiple channels at the same time;
• set fixed time slots (for example: a LinkedIn post every Monday at 9 am);
• see at a glance what’s scheduled and where there are still gaps.

What can you do with Metricool as an entrepreneur?

Schedule posts and publish automatically

The best-known feature is the social media planner. With it, you can:

• write your posts in advance;
• add images and videos;
• choose the right format for each channel;
• schedule everything at the desired time;
• have your posts reviewed for checking or approval.

You can publish one post to multiple channels at once, or create channel-specific variations. Metricool also helps with best times to post, so you automatically see time slots when your audience is most active.

Measure results: analytics for social media and website

In the analytics section, you can see:

• which posts had the most reach and engagement;
• how your followers evolve per channel;
• how many clicks go to your website;
• how long visitors stay and what they do.

You can export reports in formats such as PDF or PowerPoint — handy for sharing with partners, colleagues or customers.

That matters, because social media without numbers is mostly guesswork. Unless you run a casino, that’s not the smartest idea for your business socials.

Social media without a strategy is like putting up posters on the wrong wall. With a tool like Metricool, you can see which posts, campaigns and channels truly work, so you invest your budget and time in what delivers results.

Isabel Romero, Chief Marketing Officer at Metricool

Track competitors, hashtags and campaigns

Metricool also offers competitor analysis and hashtag reports. This helps you see:

• how often your competitors post and how well their posts perform;
• which hashtags work in your niche;
• which campaigns deliver the most.

That helps you adjust your strategy based on what works in the market.

SmartLinks and link-in-bio pages

On channels like Instagram or TikTok, you only have one link in your bio. With SmartLinks, you can create a mini landing page with buttons to:

• your website and blog;
• your webshop;
• your most recent campaigns or downloads.

You then add that SmartLinks page to your bio. Metricool shows how many people click through and which links they click.

AI assistant, reports and integrations

Metricool has a built-in AI assistant that helps you with:

• coming up with post ideas;
• rewriting or shortening texts;
• adapting the tone of voice.

In addition, there are integrations with tools like Canva, Google Drive, Looker Studio and other marketing platforms. This helps your data flow more smoothly into your other reporting.

The benefits of Metricool for you as an entrepreneur

Save time and reduce stress

By batching and scheduling your posts, you don’t have to focus on social media every single day. For example, you create content once a week and let Metricool do the rest.

That means:

• more focus on your core business;
• less stress about “Oh no, I haven’t posted anything today”;
• a more streamlined social media rhythm.

More control over your numbers and strategy

With the built-in analytics, you can see:

• which channels really work for your target audience;
• what kind of content performs well;
• which ads generate results and which don’t.

That helps you make better decisions. You stop posting “based on gut feeling” and move towards data-driven social media.

An affordable tool that grows with you

Metricool has a free plan for one brand and paid plans for those who want more (multiple brands, more users, extra features). That way, you can start small and scale up as you take social media more seriously.

For many Belgian SMEs and self-employed professionals, it’s a budget-friendly alternative to larger packages like Hootsuite or enterprise solutions.

Metricool vs other tools (such as Hootsuite, Buffer …)

There are plenty of social media tools out there. So why choose Metricool? Let’s do the test!

When do you choose Metricool?

Metricool is especially strong if you:

• want multiple channels in one simple overview;
• want to include your website and ads alongside social media;
• need a tool that remains affordable, even as you grow;
• want to work with reports for customers or internal stakeholders.

When are Hootsuite, Buffer or other alternatives a better fit?

To be fair: while Metricool proves to be a very complete tool, alternative tools may be more interesting if you:

• need very extensive social listening (sentiment analysis, monitoring large volumes of mentions);
• use complex workflows, approval flows and integrations with large enterprise stacks;
• already use an ecosystem that is built strongly around one specific platform.

But for most starters, freelancers and SMEs, Metricool is more than enough.

How much does Metricool cost?

Exact prices can change over time, but the model broadly looks like this:

Social.Coach & Metricool Free

• Free plan
• 1 brand and 1 user
• Management of Facebook and Instagram, among others
• Basic analytics (limited history)

Ideal for getting to know the tool or if you only manage one brand and don’t have heavy requirements.

Social.Coach & Metricool Standard

• Around €8/month
• Multiple brands
• Management of many more social media accounts
• Unlimited scheduling
• Ad management
• More extensive analytics and reporting
• SmartLinks and additional competitor analysis

This level is often sufficient for freelancers, small agencies and SMEs that manage multiple brands.

Social.Coach & Metricool Agency

For larger teams and agencies, there are custom plans with tailored pricing.

A custom Metricool plan can include dozens of brands, approval flows between agency and client, extra advanced reporting and integrations ...

Is Metricool a good choice for you?

Self-employed entrepreneurs, freelancers and small teams

Metricool is a strong match if you:

• want to manage your social media yourself;
• have little time, but still want to stay consistently visible;
• want a better view of what works and what doesn’t;
• have a limited budget, but still want a professional tool.

Agencies and social media agencies

Agencies take their operations to a more professional level by:

• working with multiple brands;
• generating reports quickly per client;
• giving team members access in one place.

When is Metricool not a strong match?

Metricool is less ideal if you:

• have heavy compliance requirements (large corporates, banks …);
• need extremely detailed social listening and sentiment analysis;
• use a fully integrated enterprise suite that already includes its own social module.

Step-by-step: how do you get started with Metricool?

1. Order Metricool via Combell

• Choose your (free) package and add it to your cart
• Pay for your package
• In the Combell control panel, click through to Metricool

2. Create your account

• Create a free account with your email address or via a social login.

3. Connect your social media channels

• Connect your main social media accounts.
• Activate your ad accounts if needed.

Only then does Metricool start collecting data.

4. Set up your calendar

• Decide how many times per week you want to post on which channels.
• Create a first batch of content (e.g. 10–15 posts).
• Schedule your content.

5. Check your numbers and adjust

After a few weeks, you’ll see:

• which posts perform best;
• at what times your followers are most active;
• how much traffic your website gets via social media.

Use those insights to adjust your content and planning.

Tips to get more out of Metricool

Use the best times to post

Let the tool show you when your audience is active, and schedule your posts around that. This increases the chance of reach and interaction.

Work with fixed formats and templates

Create recurring formats (e.g. customer case on Tuesday, tip on Thursday) and use templates. This saves time and keeps your content recognisable.

Connect social media to your website and newsletter

Social media is not an island. Make sure your posts point to a strong website, good landing pages and a clear newsletter sign-up.

At Combell, we help you with:

• a professional domain name;
• reliable (WordPress) hosting;
• an AI website builder if you want to build a site quickly yourself;
• extra tools for lead generation (Leadinfo) and email marketing (Flexmail).

That way, you get more out of every click you generate with Metricool!

Ready to test Metricool?

Metricool is an accessible way to gain control over your social media. You don’t need a marketing team or expensive software. With a free account, you can test at your own pace whether the workflow suits you.

Ready to get started? Test Metricool yourself, experiment with your first scheduled posts and see what it does to your numbers.

Want to make sure every social media campaign lands on a fast, professional website with reliable email at the same time? Then discover how Combell helps you with hosting, domain names and user-friendly tools for your online growth.

Frequently asked questions about Metricool