What if your VMware license disappears? Your options as a reseller

Broadcom has thoroughly reshaped the VMware partner program. For many IT resellers, this means one thing in practice: they lose their license and with it the ability to sell, support, and manage VMware solutions. This goes beyond a technical change. It affects the core of your business and, therefore, what your customers expect from you. That’s why we’re walking you through your options.

Combell: your VMware Pinnacle Partner

Following the acquisition by Broadcom, the partner network has been significantly reduced. Only a select number of players retain full access to VMware Cloud Foundation (VCF).

Combell, as part of team.blue, is one of them.

As a VMware Pinnacle Partner, we can help you continue your VMware activities, even if your own license is not renewed.

You can keep offering VMware solutions to your customers through us, while fully preserving your customer relationship.

What we offer:

A market in full transition

When resellers lose their VMware licenses, it doesn’t just affect them - it impacts their customers too. Suddenly, those customers are faced with a choice they may not have previously considered.

This brings both practical and strategic uncertainty. One question keeps coming up:

"Now that Broadcom has acquired VMware, is it still wise to build your future on it?"

A fair question, and one we take seriously.

A critical view, including of VMware

We understand the concern. We’ve been working with VMware for years and know how vendor decisions can directly impact partners and the trust of end customers.

That’s why we’re very clear about our position: we stand by our partners.

If we can’t recommend a solution with full confidence, it makes no sense to build a business around it. Our assessment of VMware is not driven by loyalty to Broadcom, but by direct experience and a thorough analysis of the alternatives.

Why customers still choose VMware

When customers look at the full picture, many still choose VMware - not out of habit, but because the platform offers something few alternatives can match today.

VMware is a mature, thoroughly tested, and operationally stable platform at scale. Its ecosystem is extensive, and the required expertise is already present within internal teams and partner networks.

With VMware Cloud Foundation, the platform has also become more consolidated and more automated.

Compute, storage, networking, security, and automation come together in one integrated stack, reducing complexity and making operations more predictable.

Alternatives? Yes, but consider the total cost

Exploring alternatives makes sense. But the biggest costs rarely lie in the license itself. They are found in:

A VMware environment your customers can rely on

Combell offers a virtual data center (private cloud) based on VMware, which you can resell under your own brand:

Let's talk

We’ll support you if you lose your VMware license, with solutions that fully respect your customer relationships and business model.