Marketing advice based on online big data analytics
In 2012, Belgian marketing consultancy firm Stratics chose Combell so that it could focus as much as possible on its strategic activities. Stratics tracks every interaction with customers for dozens of major brands. Raw data are converted into insights and concrete actions. Thanks to Combell, the Marketing Insights Platform, which contains a wealth of personal information, is fully GDPR compliant.
High-performance ICT with robust computing power
Dozens of major brands gather their customer data at Stratics from websites, CRM solutions, checkout systems... Large volumes of data are then converted (via a data warehouse) into information that is useful for marketing campaigns, in full compliance with privacy regulations.
“We convert customer data into useful information. Thanks to Combell, we have enough memory and computing power to do this quickly.”