Comparing webshop software: WooCommerce vs Magento vs PrestaShop

Are you starting a webshop but can't decide between different e-commerce platforms? In this article, we'll take a close look at popular webshop software like Magento, PrestaShop, and WooCommerce.

No webshop without an e-commerce platform

Anyone launching a webshop requires webshop software. E-commerce platforms and Content Management Systems (CMSs) are examples of such software. The variety of options available makes it difficult for (starting) entrepreneurs to choose. The best platform is the one that benefits your webshop the most.

A professional CMS is crucial because it's an essential component of your webshop. The platform, along with web hosting, supports your entire shop. Therefore, it's a terrible idea to choose a platform hastily.

Compare the various tools on the market.
Compare the various tools on the market.

What do you want to achieve with your webshop?

Therefore, determine in advance what you want to achieve with your webshop. Ask yourself questions like:

  • How large should my shop be?
  • What products will I sell?

With these questions in mind, weigh the pros and cons of the different platforms. Knowing what each CMS offers individually will allow you to enjoy all the benefits more quickly.

If you choose a system that perfectly suits your webshop, you'll not only save a lot of time but also work much more efficiently. Meanwhile, you can further expand the customer service of your webshop.

A good CMS ensures a user-friendly webshop, which in turn leads to satisfied customers. And where things are good, you'll come (and buy) back.

Magento vs PrestaShop vs WooCommerce

Choosing a webshop platform, therefore, requires careful consideration. If you delve into Google, you'll notice that there are many e-commerce platforms and CMSs available. Although Wix and Shopify have many users, it's primarily Magento, PrestaShop, and WooCommerce that are extremely popular.

One of these three platforms might be the ideal match for your project. That's why we're putting Magento, PrestaShop, and WooCommerce side by side (or under each other, as you prefer 😜). This way, you can compare the different tools and discover where the differences lie.

Get to know Magento

To trace Magento's origins, we need to go back to 2007. Two clever young men launched Magento as an Open Source platform, which shares common ground with WordPress.

The platform quickly gained popularity, primarily due to its flexibility and scalability. eBay also took notice. The company behind the auction site acquired Magento in 2011.

Magento is now owned by Adobe.
Magento is now owned by Adobe.

Four years later, in 2015, another acquisition took place. However, the platform didn't remain under Permira Funds' ownership for long. In 2018, Adobe shelled out $1.68 billion to acquire Magento. Under Adobe's wing, the software continued to evolve, making Magento an even stronger platform.

Discover Magento's capabilities

Due to its numerous capabilities, Magento is quite a robust system. It's particularly well-suited for larger webshops. Calling Magento user-friendly might be a stretch as it requires a fair amount of technical expertise to set up.

However, this doesn't diminish Magento's wide range of features and capabilities. It includes advanced customer management, marketing tools, and extras for reporting and analysis.

Key advantages of Magento:

Highly suitable for large webshops.
Offers extensive capabilities for managing large quantities of products and orders.
Magento is a powerful and flexible e-commerce platform.
Provides comprehensive options for setting up and managing your webshop.
Like WordPress, Magento is free and open-source, offering numerous features for customization and modifications.
Allows managing multiple stores from one dashboard, making the software scalable for businesses aiming to grow.

Considerations regarding Magento's disadvantages:

Magento is complex, requiring significant technical knowledge and experience to fully leverage the software.
Magento can be relatively resource-intensive on the server it runs on, potentially leading to higher hosting costs.
Magento can also be costly, especially for smaller webshops, due to expenses associated with developing and maintaining your webshop.

Get to know PrestaShop

PrestaShop originated in 2005 as a student project. Two years later, PrestaShop was officially founded as a company in France. It is also an Open Source platform, but unlike many other platforms, PrestaShop remains an independent company.

A dedicated team of developers and experts continuously works on the webshop software. Because it is Open Source, they can rely on the online community around PrestaShop. They assist each other in solving problems and making improvements.

Are you considering building your shop with PrestaShop?
Are you considering building your shop with PrestaShop?

Discover Prestashop's capabilities

PrestaShop is a platform suitable for both small and larger webshops. You can manage multiple webshops from a single convenient dashboard.

This platform excels in user-friendliness and flexibility. For example, you can customize many themes and modules to suit your needs.

Key advantages of PrestaShop

PrestaShop is a user-friendly e-commerce platform, making it relatively easy to install and use.
Offers many options for managing products, customers, and orders, making it suitable for both small and medium-sized webshops.
Possibilities to expand and customize the functionality of your webshop.
Categorizing, tagging, and describing products to increase your online visibility.

Considerations regarding PrestaShop's disadvantages:

PrestaShop may be less suitable for very large webshops with many products and orders because the software is less scalable than some other e-commerce platforms.
Some features that are standard in other platforms are not available by default in PrestaShop. You need to purchase additional modules to use those functionalities.
Managing the back-end of PrestaShop may be less straightforward than some other platforms.
There is less support available compared to other e-commerce platforms, making it sometimes more challenging to resolve technical issues. Fortunately, Combell has an excellent support team ready to help you solve this issue.

Get to know WooCommerce

WooCommerce was created in 2011. It's an official WordPress plugin that seamlessly integrates with WordPress. WooCommerce is developed by Automattic, the company behind WordPress.

With the WooCommerce plugin, you can add an e-commerce function to your website. It's even the number one e-commerce plugin for WordPress websites and has users all over the world.

WooCommerce is an official and popular WordPress plugin.
WooCommerce is an official and popular WordPress plugin.

Discover the capabilities of WooCommerce

A WooCommerce webshop is a prime example of Software as a Service (SaaS). This platform offers you a complete e-commerce solution with product and inventory management, payment options, automatic confirmation and shipping emails... In short, an all-in-one solution.

Since WordPress is also free Open Source software, all you need is a domain name and hosting. You can choose web hosting from Combell where you can install WordPress with just one click, or WordPress hosting where WordPress is already pre-installed.


A fan of WordPress but not a tech expert? Then use WordPress's AI Site Assistant. This assistant helps you set up your WooCommerce webshop. Just clarify what you need, and the Site Assistant's AI will create your shop. Suddenly, that technical knowledge isn't so essential anymore.

Key advantages of WooCommerce:

WooCommerce is a powerful and flexible webshop plugin that can be fully integrated into WordPress.
Both WordPress and WooCommerce are free to download and use.
Many possibilities for building and customizing a webshop.
Numerous themes and plugins are specifically developed for WooCommerce, making it easy to expand and personalize your webshop.
WooCommerce strongly emphasizes search engine optimization (SEO).


At Combell, you can choose Managed WooCommerce. With this option, you not only get all the benefits of WooCommerce but also useful extra features, and we take care of all maintenance and updates.

Considerations regarding WooCommerce's disadvantages:

Without technical knowledge and experience, it can be challenging to customize certain aspects of your WooCommerce webshop. However, you can solve this issue by letting AI create your webshop.
Due to the numerous possibilities, it can sometimes be challenging to make the right choices and set up your webshop as efficiently as possible.
WordPress and WooCommerce are so popular that they are regularly targeted by hackers. Therefore, it's important to regularly update and implement security measures to ensure the safety of your webshop. A hosting company like Combell supports you in taking these steps.
PrestaShop vs Magento vs WooCommerce: Discover the key differences.
PrestaShop vs Magento vs WooCommerce: Discover the key differences.

PrestaShop vs Magento vs WooCommerce: differences

For those paying close attention, the distinctions between PrestaShop, Magento, and WooCommerce are already evident. To clarify further, let's highlight the major differences.

According to us, PrestaShop, Magento, and WooCommerce differ on four significant fronts:


Magento and PrestaShop share comparable features, albeit each platform has its own uniqueness. Both offer an extensive range of features and options, which might seem overwhelming to novices. Figuring out how to install and use everything can be a challenge.

On the other hand, WooCommerce takes a more gradual approach. You can start your webshop slowly, step by step, and expand it when you're ready. There are plenty of expansion possibilities thanks to the numerous plugins and add-ons.

Keep in mind that all three platforms have tools that are included as standard, while others are premium features.


Magento is highly scalable, focusing on large webshops where 'robust' software is necessary. PrestaShop is also scalable but not to the extent of Magento.

WooCommerce can also handle scalability well. However, it's primarily small to medium-sized webshops that perform best with this WordPress plugin.

Ease of use

As mentioned earlier, Magento is not easy to handle without technical expertise. You need technical knowledge for installation, configuration, and maintenance, making it less beginner-friendly.

PrestaShop and WooCommerce fare much better in terms of ease of use. PrestaShop is easier to get started with if you have limited technical knowledge.

WooCommerce operates like WordPress, known as the most user-friendly CMS globally. This is why it has millions of users. Sometimes IT skills come in handy, but WordPress's AI literally and figuratively solves those problems for you. 🙂


Magento is robust and powerful but can be costly, especially for complex or custom-made webshops. Modifying and maintaining webshops of that caliber requires investment.

PrestaShop is cheaper because you use the basic (Open Source) version for free. However, additional costs may arise for premium themes and modules.

The same applies to WooCommerce. But if you already have a WordPress website, simply adding the WooCommerce plugin is free. Additionally, you have full control over how expensive or "premium" you make your webshop. While you may need to pay for some themes and add-ons, there are also plenty of free options available. This makes WooCommerce the most budget-friendly option for beginners.

Our conclusion

The best CMS for your webshop depends on the size and objectives of your e-commerce project.

You can compare this issue to the answer to the question "What is the best travel destination?". It depends on who you ask. You wouldn't send someone with a fear of heights to a theme park full of steep roller coasters. While a family with young children wouldn't choose a quiet wellness retreat. The best choice is what you need and what your budget can afford. 😉

Frequently Asked Questions about WooCommerce vs PrestaShop vs Magento