Strong online growth for Vivabox with flexible Combell hosting
The Belgian gift solutions specialist Vivabox has been working with Combell since 2011 for hosting its online sales and redemption platform. “Every year, we see an important peak appear in our sales figures around the turn of the year”, says Michel Tordoir, finance & administration manager with Vivabox. “Using Combell’s elastic infrastructure and flexible contractual conditions, we can offer an outstanding online shopping experience at affordable rates to our customers.”
“Initially, the Vivabox was a concept mainly aimed at the retail market. Currently, online sales represent twelve to fifteen percent of our activities. It is definitely a strategic channel”, says Tordoir. “Retail has become a mature market for us, with stable sales figures. We are convinced that our growth for the coming years will be concentrated in two branches: online sales and the business market (B2B).”
The Vivabox website is not only a direct sales channel. “In addition to our Internet customers – people who look for a suitable gift online, browse our catalogue and buy a Vivabox – there is a second group of visitors, consisting of people who already received a gift voucher. And both groups are very important to us”, says Michel Tordoir.
Performance is a major factor for user experience
Flawless availability and performance are determining factors for user experience, Michel Tordoir underlines. “We offer an increasing number of different Vivaboxes online. Search strings on the website therefore become more complex over time. Also, visitors are increasingly prone to leave a website when it is too slow. That is why we find robust performance very important.”