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A study conducted by research firm Jungle Minds using eye tracking techniques reveals that banners are barely seen by Internet users. They do not see the banner space as part of the website; a phenomenon that one might call banner blindness.
The most important thing is to make sure that relevant advertisements are shown. Banners that are related to the content of the website are thus considered as an asset.
This study reinforces the perception that advertisers have of traditional banners. As a matter of fact, in the US, only 20% of the budgets is spent on banners. More than half of the budget is allocated to search engine marketing via Google and other search robots.
Rich media banners have become a rising success and will certainly almost replace traditional banners. There are several types of these: expandable banners, in-text advertisements, playable banners, banners with chat functions, etc. For advertisers, the fact that rich media banners can sometimes be irritating (due to the fact that they are displayed on the whole screen) is not a problem: what matters is that consumers have seen the advertisement.
Sustainable entrepreneurship does not only mean taking care of your collaborators and reducing your ecological footprint, but also having a positive impact on society. What has Combell achieved to make...
As a sustainable company, Combell wants to contribute to a better environment. Consuming less energy, reducing plastic waste, recycling more products... it is all part of our programme. Find out...
As a partner, do you already use the Combell API to automate the management of your hosting environment? In that case, we have some good news for you: we recently...
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