Every day, Outspot offers exceptional deals using Combell’s Public Cloud

Outspot Logo 2012With more than 2.6 million members, Outspot is a market leader for ‘daily deals’ in Belgium and the Netherlands. Thanks to the group buying principle, partner companies offer incredible discounts on their products and services. Many unique experiences such as hotel or restaurant package deals, concert tickets or products can be the deal of the day. Traffic peaks are not a problem thanks to Combell’s flexible Cloud infrastructure.

Upgrading from Easyhost to Combell

The flexibly scalable Cloud infrastructure turned out to be the most secure and affordable manner for Outspot to be able to deal with the fast growing number of members. “In the Public Cloud, we are constantly upgraded”, continues Thomas Van Overbeke. “At the same time, we also made some technical improvements ourselves, in particular where our software could be more efficient. Combell played a very positive role in this context by pointing out a few errors we made. They gave us useful advice when an upgrade was absolutely necessary.”

Outstanding customer service with CRM integration

For Outspot, customer satisfaction is the best way to stand out from competitors. “We invest much time and energy in the quality of our offer. By systematically going for attractive, first-class deals, we build long-term relationships with our partners and offer our members the best possible experience. An example to illustrate our extreme customer-friendliness is the six-month money-back guarantee for experiences. Customer support is also crucial, as it is for Combell”, thinks Thomas Van Overbeke.

Powerful e-mail marketing engine

“For e-mail marketing, we used to have an external system, combined with an in-house mailing system. Now, we have integrated this in-house too”, says Thomas Van Overbeke. “Every day, we send out two to three million e-mails, which is not that easy to do. Many complex technical aspects are involved to make sure that Hotmail or Google do not move our e-mails to our members’ spam folders. We also need to see that people can unsubscribe easily, so that they do not receive unsolicited e-mails. The mailing system is now managed in Combell’s Cloud, on a Windows server. Our other applications are built using Linux and open source software.”

Read the complete customer case of Outspot and Combell.