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With a simple A/B test, you can immediately know what version of your web page offers the best results or has the best conversion rate. However, performing such a test can be expensive, because Google punishes some practices. So, here are a few tips.
As a webmaster, your aim is to constantly improve your website, in order to achieve the best possible results. The numbers tell the tale, and that is why you want users to test different versions of the same site, in order to determine which one works best. This can be an ordinary test (different versions of a website), an A/B test (visitors are redirected to different URLs, each pointing to another version) or a test with multiple variables (with changes of some parts of the site, in order to study the visitors’ behaviour in response to these changes).
These tests are pretty interesting, but they are not without danger. Because Google might e.g. regard these different pages as duplicate content, and thus penalise your site by giving it a lower ranking!
So, how should you proceed? Google provides some useful tips in its Google Webmaster Central:
These simple measures will not cost you much and will allow you to avoid having your site penalised by Google!
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