A domain name is your web address, the URL of your website and the basis for your e-mail addresses.
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It cannot be denied anymore that your company or organisation must be easy to find on the Internet. And its presence on the Web is a must even if you do business only via a brick and mortar shop, if only to mention the correct address of your point of sale, your telephone number and your opening hours. If you have a page on Facebook, Foursquare or Twitter, the social media where you can build direct relationships with your customers, that web address is the starting point for redirecting Internet users to these other media sites.
If you want people to easily find your business via search engines, you can of course hire a company that specialises in Search Engine Optimization (SEO) or Search Engine Advertising (SEA). But a good, logical domain name is at least equally important. As a matter of fact, when you hear the name of a company or organisation named “xyz” in a conversation or on the radio, your first reaction will be to enter “xyz.be” in your browser to find more about this company. So, registering your brand or business name as a .be domain represents a very valuable asset.
Now the average consumer is getting increasingly skilled in using the Internet, using a .be domain name for enhanced local presence is becoming increasingly advisable. Because this is the national suffix that consumers will automatically enter when they will search for your company on the Internet. It can help you save much money you would spend on SEO and SEA. And even if the domain name belongs to a third party, what stops you from registering it anyway, even if you have to pay some extra money? After all, it is an investment for the future! Combell will also assist you in such transfer processes, so that everything falls in the right place, also on a technical level.
So, giving exposure to your company on the Internet via high-quality SEO and SEA services is an option, but choosing a logical domain name is a much smarter move!
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