{"id":694,"date":"2008-10-18T16:38:13","date_gmt":"2008-10-18T15:38:13","guid":{"rendered":"http:\/\/www.combell.com\/?p=694"},"modified":"2008-10-18T16:38:13","modified_gmt":"2008-10-18T15:38:13","slug":"le-changement-de-nom-de-pizza-hut-en-pasta-hut-engendre-beaucoup-de-remous","status":"publish","type":"post","link":"https:\/\/www.combell.com\/fr\/blog\/le-changement-de-nom-de-pizza-hut-en-pasta-hut-engendre-beaucoup-de-remous\/","title":{"rendered":"Le changement de nom de Pizza Hut en Pasta Hut engendre beaucoup de remous"},"content":{"rendered":"<p>Pour mettre davantage en valeur son assortiment de p\u00e2tes, Pizza Hut a r\u00e9cemment d\u00e9cid\u00e9 de rebaptiser 8 de ses \u00e9tablissements au Royaume-Uni en utilisant le nom Pasta Hut. 100 millions de \u00a3 ont \u00e9t\u00e9 allou\u00e9es \u00e0 la conception de ce concept et \u00e0 la transition effective du nom. Le nom de domaine <a href=\"http:\/\/www.pastahut.co.uk\" target=\"_blank\" rel=\"noopener\">http:\/\/www.pastahut.co.uk <\/a>a \u00e9galement \u00e9t\u00e9 enregistr\u00e9.<\/p>\n<p><a href=\"http:\/\/www.pastahut.co.uk\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.combell.com\/fr\/blog\/files\/2008\/10\/pastahut.jpg\" alt=\"\" width=\"192\" height=\"183\" class=\"aligncenter size-full wp-image-689\" \/><\/a><\/p>\n<p>Pastahut.com avait \u00e9t\u00e9 enregistr\u00e9 il y a plusieurs ann\u00e9es, mais Pizza Hut n\u2019a entrepris aucune action pour racheter ce nom de domaine avant de rendre publique la nouvelle. L\u2019entreprise a \u00e9galement omis d\u2019enregistrer pastahut.net, pastahut.org et d\u2019autres variantes encore. Les pirates typographiques l\u2019ont fait \u00e0 leur place et ont int\u00e9gr\u00e9 des annonces publicitaires de Google sur les sites portant ces noms de domaines.<\/p>\n<p>Ce triste exemple illustre une fois de plus que si l\u2019on souhaite \u00e9viter des mauvaises surprises, une strat\u00e9gie de marque en ligne et l\u2019importance des noms de domaines ne peuvent aucunement \u00eatre n\u00e9glig\u00e9es dans le cadre de la planification et de la strat\u00e9gie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour mettre davantage en valeur son assortiment de p\u00e2tes, Pizza Hut a r\u00e9cemment d\u00e9cid\u00e9 de rebaptiser 8 de ses \u00e9tablissements au Royaume-Uni en utilisant le nom Pasta Hut. 100 millions...<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[7],"tags":[],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"post-featured":false,"post-featured-opt":false,"post-featured-opt-md":false,"post-featured-opt-sm":false,"post-featured-opt-xs":false,"post-most-popular":false,"post-author":false},"uagb_author_info":{"display_name":"Tom","author_link":"https:\/\/www.combell.com\/fr\/blog\/author\/tom\/"},"uagb_comment_info":0,"uagb_excerpt":"Pour mettre davantage en valeur son assortiment de p\u00e2tes, Pizza Hut a r\u00e9cemment d\u00e9cid\u00e9 de rebaptiser 8 de ses \u00e9tablissements au Royaume-Uni en utilisant le nom Pasta Hut. 100 millions...","_links":{"self":[{"href":"https:\/\/www.combell.com\/fr\/blog\/wp-json\/wp\/v2\/posts\/694"}],"collection":[{"href":"https:\/\/www.combell.com\/fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.combell.com\/fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.combell.com\/fr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.combell.com\/fr\/blog\/wp-json\/wp\/v2\/comments?post=694"}],"version-history":[{"count":0,"href":"https:\/\/www.combell.com\/fr\/blog\/wp-json\/wp\/v2\/posts\/694\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.combell.com\/fr\/blog\/wp-json\/wp\/v2\/media?parent=694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.combell.com\/fr\/blog\/wp-json\/wp\/v2\/categories?post=694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.combell.com\/fr\/blog\/wp-json\/wp\/v2\/tags?post=694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}