{"id":2421,"date":"2010-08-13T09:10:13","date_gmt":"2010-08-13T09:10:13","guid":{"rendered":"https:\/\/www.combell.com\/fr\/blog\/?p=2421"},"modified":"2015-06-03T17:04:40","modified_gmt":"2015-06-03T15:04:40","slug":"google-autorise-les-publicites-avec-des-noms-de-marques-de-concurrents","status":"publish","type":"post","link":"https:\/\/www.combell.com\/fr\/blog\/google-autorise-les-publicites-avec-des-noms-de-marques-de-concurrents\/","title":{"rendered":"Google autorise les publicit\u00e9s avec des noms de marques de concurrents"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.combell.com\/nl\/blog\/files\/2008\/05\/logo_sm1.gif\" alt=\"\" title=\"google\" width=\"150\" height=\"55\" class=\"alignright size-full wp-image-314\" \/><\/a>Google a fait savoir qu\u2019\u00e0 partir du 14 septembre, il sera permis de faire de la publicit\u00e9 avec des noms de marques de concurrents. Ainsi, Audi pourra p. ex. faire de la publicit\u00e9 dans les liens commerciaux lors de recherches de BMW. Jusqu\u2019\u00e0 pr\u00e9sent, les entreprises pouvaient enregistrer leurs noms de marques chez Google afin qu\u2019il soit impossible pour d\u2019autres parties de les utiliser dans le cadre de publicit\u00e9s. Cette mesure d\u00e9coule d\u2019une d\u00e9cision de la Cour de justice europ\u00e9enne.  <\/p>\n<p>Ce nouveau changement aura probablement ses avantages et ses inconv\u00e9nients. Il sera p. ex. plus important de faire de la publicit\u00e9 avec vos propres noms de marques. <a href=\"https:\/\/www.combell.com\/fr\/\">N\u2019oubliez pas d\u2019\u00e9galement utiliser votre bon Google gratuit via Combell<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google a fait savoir qu\u2019\u00e0 partir du 14 septembre, il sera permis de faire de la publicit\u00e9 avec des noms de marques de concurrents. Ainsi, Audi pourra p. ex. faire...<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[67,72],"tags":[],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"post-featured":false,"post-featured-opt":false,"post-featured-opt-md":false,"post-featured-opt-sm":false,"post-featured-opt-xs":false,"post-most-popular":false,"post-author":false},"uagb_author_info":{"display_name":"Tom","author_link":"https:\/\/www.combell.com\/fr\/blog\/author\/tom\/"},"uagb_comment_info":0,"uagb_excerpt":"Google a fait savoir qu\u2019\u00e0 partir du 14 septembre, il sera permis de faire de la publicit\u00e9 avec des noms de marques de concurrents. Ainsi, Audi pourra p. ex. faire...","_links":{"self":[{"href":"https:\/\/www.combell.com\/fr\/blog\/wp-json\/wp\/v2\/posts\/2421"}],"collection":[{"href":"https:\/\/www.combell.com\/fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.combell.com\/fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.combell.com\/fr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.combell.com\/fr\/blog\/wp-json\/wp\/v2\/comments?post=2421"}],"version-history":[{"count":2,"href":"https:\/\/www.combell.com\/fr\/blog\/wp-json\/wp\/v2\/posts\/2421\/revisions"}],"predecessor-version":[{"id":5140,"href":"https:\/\/www.combell.com\/fr\/blog\/wp-json\/wp\/v2\/posts\/2421\/revisions\/5140"}],"wp:attachment":[{"href":"https:\/\/www.combell.com\/fr\/blog\/wp-json\/wp\/v2\/media?parent=2421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.combell.com\/fr\/blog\/wp-json\/wp\/v2\/categories?post=2421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.combell.com\/fr\/blog\/wp-json\/wp\/v2\/tags?post=2421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}