Transactional messages: go the extra mile to boost your sales

A huge amount of companies still do it. Sending a single e-mail to their entire customer base. And that is a shame, because chances are that your e-mail ends up in the trash just as quickly. What if you could tailor the message of your e-mail to the needs of each reader? Moreover, what if you let the content of your e-mail depend on the actions of your recipient? You can achieve that with transactional messages.

• What exactly is a transactional message?
• How should you use transactional messages?
• Why invest in transactional messages for your e-mail marketing campaign