Optimize your conversions using AB Testing

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Optimize your conversions using AB Testing

AB testing allows you to test small adjustments and new techniques with a part of your target audience. The variant that got the best results will automatically be sent to the remaining contacts in your campaign. That way, you will improve your results for every AB test that you perform. This white paper will help you get started with AB Testing:

  • What would you like to test?
  • How big should your testing group be?
  • How can you analyse your results?
  • Some testing ideas

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Simon Van Der Heyden Teamlead Online Sales

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