E-mail marketing at fairs and events

If you look at the cost to gather new leads, fairs and events are perhaps the most expensive marketing and sales activities of your business. By using e-mail marketing before, during and after your trade fair, you can get the best return on your investment possible. In this white paper you will find all the elements you need to make a success of your attendance.

• How can e-mail marketing contribute to your efforts at trade shows and events?
• Which steps can a typical fair strategy consist of?
• Get more ROI from your fairs and events – Tips