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Welcome messages generate up to 4 times higher open rates and 5 times higher click rates than every other type of e-mail. The very first e-mail message that a new contact receives from you also marks the beginning of a customer relationship. By creating a well-thought-out welcome message (or series of welcome messages), you will have a big advantage over your competitors. In this white paper, you will find the 10 elements that are absolutely indispensable in your e-mail message.