The most underrated tool in e-mail marketing: segmentation

The most underrated tool in e-mail marketing: segmentation

Segmentation is about a whole lot more than just segmenting men and women. Where e-mail marketing used to be set up as “cold caller”, as the first contact with a new customer, it should now be used in all phases of your lead nurturing process. The time of batch & blast should finally be over. Segmentation could very well be the most crucial element of your marketing strategy.

• What are your ideal target groups?
• Why segments are better than lists
• Make your segmentation even more powerful using marketing automation