The most underrated tool in e-mail marketing: segmentation

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The most underrated tool in e-mail marketing: segmentation

Segmentation is about a whole lot more than just segmenting men and women. Where e-mail marketing used to be set up as “cold caller”, as the first contact with a new customer, it should now be used in all phases of your lead nurturing process. The time of batch & blast should finally be over. Segmentation could very well be the most crucial element of your marketing strategy.

  • What are your ideal target groups?
  • Why segments are better than lists
  • Make your segmentation even more powerful using marketing automation

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Simon Van Der Heyden Teamlead Online Sales

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