The 2 formulas for successful copywriting

Copywriting could very well be the most mysterious art in the marketing world.
In this white paper, we will examine 2 well-known writing techniques that can drastically improve your conversion rate.

• The PAS formula: Problem + Agitation + Solution = Conversion
• The BAB formula: Before – After – Bridge

Both formulas consist of a framework of three steps around which you build your content. They focus on creating conversions by addressing the needs of your reader.