4 recipes for the most engaging lead nurturing email campaigns

As an email marketer, you want to gather as much information about your new contacts as possible within the shortest time. But not everyone who fills out a form on your website is immediately ready to be contacted by sales. In this white paper, we will share our recipes for the 4 most engaging lead nurturing campaigns.

• Recipe #1: Building a relationship with your contacts
• Recipe #2: Follow-up for an event
• Recipe #3: Follow-up after someone fills out a contact form
• Recipe #4: Follow-up after purchase