Creating a web store

You can count on Combell for starting a web store, choosing a domain name and the importance of hosting and security for your company. We will be happy to assist you if you have any questions about these topics. In our e-book, you will find further information about the points you should take into account if you plan to create a web store. You can create a web store yourself or have one built for you ; the choice is yours!

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Why create a web store?

Today, almost everyone has a device (tablet, PC, laptop or telephone) with a decent Internet connection. The world of e-commerce is gaining ground on brick-and-mortar stores. Many consumers use the Internet before entering a physical store. This means that entrepreneurs who create a web store (or have a webstore built for them) will reach more potential customers. Create a web store that is secure and attractive, so that customers can purchase your products faster and enjoy visiting your brick-and-mortar store.

How can you choose the right name and domain name?

There are quite a few factors you should take into account when choosing the name of your web store and your domain name. Check out our website on domain names for further information about the available options. The domain name must be unique. This way, you will make sure that your potential customers will not prefer the website of a competitor to yours and you will avoid receiving complaints from competitors due to a company name that is too similar to theirs. Your domain name must be clear and should say something about the services you provide. If you plan to market a brand, it may be a smart move to include the brand name in your domain name. This way, your web store will have a more personal style. However, make sure that your domain name is not too specific, because you will no longer be able to use it in the future once you update your range of products or services. In order to make sure that Internet users can find you via Google, for instance, you need keywords. Sometimes, you can include them in your domain name. If you want to find out what keywords are most popular, you can use Google Keyword Planner or Google Trends. This will help you choose your keywords. If you choose to include them in your domain name, you will not miraculously become the best findable business in the country, but it could definitely help your prospects. If your domain name is easy to remember, customers will tell other people about it and bring you more customers. Pick a logical name that represents your business accurately.

How can I create a web store?

Creating a web store is not something you can do off the cuff. Make sure you have developed a strategy for both the short and the long run, in order to avoid any unpleasant surprises.

Do not create your web store without a financial plan. Anyone who starts a business, online or offline, needs to take account of various factors (financial or otherwise). You can find a list of these factors in the free downloadable e-book with the checklist for newly created web stores. The financial plan will allow you to identify the costs and benefits of your shop. New entrepreneurs may receive subsidies. Please contact the City where your business is located and your local chamber of commerce for further information. Set aside a part of your budget for marketing, so that you can advertise your products. You can do this quite easily via the Internet with banners and ads that appear in search results. Social media are very popular and are therefore an ideal advertising channel. If you start a company, you also need to know the market inside out and, above all, to understand your business. However, in the world of e-commerce, there are many other aspects to take into account, which is why you can definitely use some help when you plan to create a webstore yourself.

How can I build a web store? Combell gives you tips and answers, so that you can conquer the online market as soon as possible. In order to make sure that your customers purchase products from you and not from your competitors, you need to tell them, in a clear, concise and accurate manner, why you are better than your competitors. Do it in an original manner in order to seduce the customer and make sure he only goes to your unique web shop. If you want to sell your products online internationally, you will need to understand the law in the countries where you want to operate. You must also take account of the culture, the range, the delivery of your products and the payment methods.

More info?

Do you have any further questions or wish to know more about our products and services? You can contact us without any obligation. Our staff are always available to assist you with all your projects.

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