{"id":942,"date":"2009-01-05T14:37:36","date_gmt":"2009-01-05T13:37:36","guid":{"rendered":"http:\/\/www.combell.com\/?p=942"},"modified":"2015-06-03T16:56:48","modified_gmt":"2015-06-03T14:56:48","slug":"belgians-search-luxury-goods-online-but-buy-offline","status":"publish","type":"post","link":"https:\/\/www.combell.com\/en\/blog\/belgians-search-luxury-goods-online-but-buy-offline\/","title":{"rendered":"Belgians search luxury goods online, but buy offline"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.combell.com\/files\/uploads\/2008\/05\/picecomm-260x300.jpg\" alt=\"e-commerce\" width=\"260\" height=\"300\" class=\"alignleft size-medium wp-image-328\" srcset=\"https:\/\/www.combell.com\/en\/blog\/files\/2008\/05\/picecomm-260x300.jpg 260w, https:\/\/www.combell.com\/en\/blog\/files\/2008\/05\/picecomm.jpg 300w\" sizes=\"(max-width: 260px) 100vw, 260px\" \/>A recent study by Microsoft Advertising among 1,800 Europeans revealed that Belgians keep buying luxury products (such as watches, perfumes, cosmetics, designer clothes and handbags) mainly in classic offline shops. A third of the participants do however search in advance for product information on the Internet. We also learned that 80% of the Belgian participants visit the official websites of the luxury goods.<\/p>\n<p>Almost half of the luxury goods that are sold are meant to be gifts, and to find inspiration, 38% of the participants ask for advice from friends and family, often via e-mail or instant messaging. Belgian Internet users appreciate online advertisement for luxury goods less than in the neighbouring countries and yet 42% have at least clicked once on an online advertisement for a luxury product. Moreover, classic forms of advertisement (via the desktop) remain the most efficient; the new forms, via social media, seem to have less impact.<\/p>\n<p>So the study shows once again the importance to own a website, also for companies in luxury goods that sell exclusively in their classic shops and that are not into e-commerce. It also seems that perfumeries have a bright future on the Internet: according to the study, cosmetics and perfume are the products that are the most likely to be bought online in the future.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A recent study by Microsoft Advertising among 1,800 Europeans revealed that Belgians keep buying luxury products (such as watches, perfumes, cosmetics, designer clothes and handbags) mainly in classic offline shops....<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[71],"tags":[],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"post-featured":false,"post-featured-opt":false,"post-featured-opt-md":false,"post-featured-opt-sm":false,"post-featured-opt-xs":false,"post-most-popular":false,"post-author":false},"uagb_author_info":{"display_name":"Tom","author_link":"https:\/\/www.combell.com\/en\/blog\/author\/tom\/"},"uagb_comment_info":0,"uagb_excerpt":"A recent study by Microsoft Advertising among 1,800 Europeans revealed that Belgians keep buying luxury products (such as watches, perfumes, cosmetics, designer clothes and handbags) mainly in classic offline shops....","_links":{"self":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/942"}],"collection":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/comments?post=942"}],"version-history":[{"count":1,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/942\/revisions"}],"predecessor-version":[{"id":5424,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/942\/revisions\/5424"}],"wp:attachment":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/media?parent=942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/categories?post=942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/tags?post=942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}