{"id":9359,"date":"2021-09-21T17:26:00","date_gmt":"2021-09-21T15:26:00","guid":{"rendered":"https:\/\/www.combell.com\/en\/blog\/?p=9359"},"modified":"2021-11-19T14:05:38","modified_gmt":"2021-11-19T13:05:38","slug":"work-smarter-2021-event-report","status":"publish","type":"post","link":"https:\/\/www.combell.com\/en\/blog\/work-smarter-2021-event-report\/","title":{"rendered":"Work Smarter 2021: back on track!"},"content":{"rendered":"<p>On Thursday 16 September, Flemish entrepreneurs were once again allowed to attend public events \u2013 like <strong>Work Smarter<\/strong> (@ Flanders Expo), <a href=\"http:\/\/teamleader.com\" target=\"_blank\" rel=\"noreferrer noopener\">Teamleader<\/a>'s entrepreneurial event, which we are once again very proud to support as a partner. This very special day was a perfect opportunity to listen to inspiring speakers, make new contacts and gain valuable insights. Here is an overview of this event where everyone had a lovely ride!<\/p>\n<p>'On a roll' was Teamleader's theme for the day. And this was most certainly no coincidence, as the Teamleader team undoubtedly includes some passionate cycling fans: earlier this year, we saw that the winner of the points classification in the Benelux tour was wearing a Teamleader jersey on his shoulders. And at Work Smarter, the most loyal customers also received a cycling jersey, and there was even a racing bike to be won.<\/p>\n<figure class=\"wp-block-image alignwide size-full\"><a href=\"https:\/\/www.instagram.com\/p\/CT4i-Z2sqzv\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1173\" height=\"751\" src=\"https:\/\/www.combell.com\/en\/blog\/files\/Teamleader-Work-Smarter-instagram.png\" alt=\"Teamleader Work Smarter instagram\" class=\"wp-image-9362\" srcset=\"https:\/\/www.combell.com\/en\/blog\/files\/Teamleader-Work-Smarter-instagram.png 1173w, https:\/\/www.combell.com\/en\/blog\/files\/Teamleader-Work-Smarter-instagram-300x192.png 300w, https:\/\/www.combell.com\/en\/blog\/files\/Teamleader-Work-Smarter-instagram-1024x656.png 1024w, https:\/\/www.combell.com\/en\/blog\/files\/Teamleader-Work-Smarter-instagram-768x492.png 768w\" sizes=\"(max-width: 1173px) 100vw, 1173px\" \/><\/a><\/figure>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">A great ride<\/h2>\n<p>The whole day was a lovely ride, from employees on roller skates to the smooth running of very interesting lectures.<a href=\"https:\/\/www.facebook.com\/media\/set\/?vanity=CombellGroup&amp;set=a.10158133232745825\" target=\"_blank\" rel=\"noreferrer noopener\"> Check out the photos on our Facebook page!<\/a><\/p>\n<p><strong>Sven Nys<\/strong>, one of our best cyclists ever, came to tell us how everyone can become a winner. And we would like to share one of his open secrets with you: set the bar at the right level for yourself, and do not forget that sports are important for your physical and mental health. Okay, that's two secrets \ud83d\ude09.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"nl\" dir=\"ltr\">Respect is een belangrijk onderdeel in elke onderneming. <a href=\"https:\/\/twitter.com\/Sportspreker?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@Sportspreker<\/a> <a href=\"https:\/\/twitter.com\/TeamleaderBE?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@TeamleaderBE<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/worksmarter?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#worksmarter<\/a> <a href=\"https:\/\/t.co\/bdm7OYVEAD\">pic.twitter.com\/bdm7OYVEAD<\/a><\/p>\n<p>&mdash; Sven Nys (@sven_nys) <a href=\"https:\/\/twitter.com\/sven_nys\/status\/1438732723443675138?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">September 17, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div>\n<\/figure>\n<p>This aspect \u2013 mental health \u2013 was mentioned by many other speakers, and rightly so. <strong>Elke Geraerts<\/strong> (<a href=\"https:\/\/energylab.be\/nl\/\" target=\"_blank\" rel=\"noreferrer noopener\">Energy Lab<\/a>), for instance, advocated reinventing teleworking, in order to cope mentally with the lack of stimuli or distractions usually found at the office. According to Geraerts, we are entering a new era in which teleworking will no longer be an exception.<\/p>\n<p>We can learn a lot from the past year and a half to better prepare ourselves for unexpected turns in the world in the future \u2013 which many speakers referred to as the 'black swan'. Former Telenet CEO Duco Sickinghe was even quite explicit about this: \"Only the paranoid survive.\"<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\"Only the paranoid survive.\"<\/p>\n<p><cite>Ducko Sickinghe, on dealing with the 'black swan'. <\/cite><\/p><\/blockquote>\n<p><strong>Harry Demey<\/strong>, CEO of <a href=\"http:\/\/www.ldv.be\/\" target=\"_blank\" rel=\"noreferrer noopener\">LDV United<\/a>, pleaded for more attention to be paid to the emotional factor. His talk was appropriately titled 'Fuck dashboards': marketers should dare to stop using dashboards with figures and results, and realise that there is a person behind each of these numbers.<\/p>\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4589\" height=\"2069\" src=\"https:\/\/www.combell.com\/en\/blog\/files\/Harry-Demey-on-Work-Smarter-scaled.jpg\" alt=\"Harry Demey on Work Smarter\" class=\"wp-image-9364\" srcset=\"https:\/\/www.combell.com\/en\/blog\/files\/Harry-Demey-on-Work-Smarter-scaled.jpg 4589w, https:\/\/www.combell.com\/en\/blog\/files\/Harry-Demey-on-Work-Smarter-300x135.jpg 300w, https:\/\/www.combell.com\/en\/blog\/files\/Harry-Demey-on-Work-Smarter-1024x462.jpg 1024w, https:\/\/www.combell.com\/en\/blog\/files\/Harry-Demey-on-Work-Smarter-768x346.jpg 768w, https:\/\/www.combell.com\/en\/blog\/files\/Harry-Demey-on-Work-Smarter-1536x693.jpg 1536w, https:\/\/www.combell.com\/en\/blog\/files\/Harry-Demey-on-Work-Smarter-2048x923.jpg 2048w\" sizes=\"(max-width: 4589px) 100vw, 4589px\" \/><\/figure>\n<p>In other words, Demey believes that if you focus on 'seducing' those people, the long-term results will automatically follow. Because, to use a visual analogy, if you ask someone to have sex with you on a first date, you will have a small chance of getting lucky, but you will probably not end up in a long-term relationship \ud83d\ude09.<\/p>\n<p>Steven Verbruggen (Adsomenoise) also confirmed this distrust of numbers. According to Verbruggen, marketers should watch out for <em>Death by KPIs<\/em>. Because when we combine creativity and technology, magic can definitely happen. But if we put too much pressure on that combination to 'get numbers', that magic will instantly vanish.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\"Good content attracts people. Find how to stand out in the overabundance of content.\"<\/p>\n<p><cite>Hannes Coudenys<\/cite><\/p><\/blockquote>\n<p>In other words: focus on creativity. Especially in a world where content is thrown at you by torrents. According to vlogger and marketer Hannes Coudenys (Hurae), good content is the holy grail to stand out from the crowd.<\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Tangible enthusiasm<\/h2>\n<p>Teamleader CEO Jeroen De Wit exuded much enthusiasm in his speech, but all employees and attendees were also clearly happy to be 'outside' again. Finally, networking 'in real life'\u2026 And we were delighted too!<\/p>\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4582\" height=\"2121\" src=\"https:\/\/www.combell.com\/en\/blog\/files\/CEO-Jeroen-De-Wit-from-Teamleader-on-Work-Smarter--scaled.jpg\" alt=\"CEO Jeroen De Wit from Teamleader on Work Smarter\" class=\"wp-image-9365\" srcset=\"https:\/\/www.combell.com\/en\/blog\/files\/CEO-Jeroen-De-Wit-from-Teamleader-on-Work-Smarter--scaled.jpg 4582w, https:\/\/www.combell.com\/en\/blog\/files\/CEO-Jeroen-De-Wit-from-Teamleader-on-Work-Smarter--300x139.jpg 300w, https:\/\/www.combell.com\/en\/blog\/files\/CEO-Jeroen-De-Wit-from-Teamleader-on-Work-Smarter--1024x474.jpg 1024w, https:\/\/www.combell.com\/en\/blog\/files\/CEO-Jeroen-De-Wit-from-Teamleader-on-Work-Smarter--768x356.jpg 768w, https:\/\/www.combell.com\/en\/blog\/files\/CEO-Jeroen-De-Wit-from-Teamleader-on-Work-Smarter--1536x711.jpg 1536w, https:\/\/www.combell.com\/en\/blog\/files\/CEO-Jeroen-De-Wit-from-Teamleader-on-Work-Smarter--2048x948.jpg 2048w\" sizes=\"(max-width: 4582px) 100vw, 4582px\" \/><\/figure>\n<p>Because where people work smarter, Combell is obviously there too \ud83d\ude09. Would you like to find out how your company can work smarter?<\/p>\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-yellow-background-color has-text-color has-background\" href=\"https:\/\/www.combell.com\/en\/digital-collaboration\">Work smarter with Combell<\/a><\/div>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Flemish entrepreneurs were once again allowed to attend public events \u2013 like Work Smarter. 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