![\"\"](\"https:\/\/www.combell.com\/files\/uploads\/2008\/12\/emailicon-150x150.jpg\")
As a company, you want to keep your customers up-to-date on news from your sector, new products and offers via a mailing. But how many of your e-mails will actually be opened? And what can you do to increase this opening percentage?<\/p>\nAs a company, you want to keep your customers up-to-date on news from your sector, new products and offers via a mailing. But how many of your e-mails will actually be opened? And what can you do to increase this opening percentage?<\/p>\n
The Austrian company dialog-Mail, which is specialized in e-mail marketing, has conducted a large scale study to discover which percentage of sent e-mails are actually opened by their addressees and which factors may influence this opening percentage. Over 2 million e-mails were analyzed for this study, which makes it one of the most extensive reports on opening percentages of e-mailings and newsletters.<\/p>\n
There seems to be a huge difference on the level of addressee response to such mailings. The best mailing indeed achieved an opening percentage of 92 %, while the worst was only opened by 4 % of its addressees.<\/p>\n
By studying the circumstances of the mailing, a number of factors have been identified that can help raise opening percentages:<\/p>\n
- The best time to send out a mailing is on Monday evening. There are almost double as much e-mails sent at that moment that are opened than e-mails sent on Thursday afternoon that are opened (48.1 % as opposed to 25 %). On Wednesday and Thursday, it is not advised to send out mailings; e-mails have a better chance of being opened on Monday, Tuesday or Friday. Moreover, the time is also important: early in the morning or late in the evening are ideal moments \u2013 at these calmer moments, addressees have more time to open your e-mail.<\/p>\n
- The length of the text in the subject line also plays a role: the shorter it is, the higher the opening percentage. Mailings with business subjects (e.g. XYZ will attend the ABC trade show 2008) stand 28 % more chance of being opened than mailings with promotional subjects (e.g. buy 2 and pay 1!).<\/p>\n
- Your e-mails will have an even bigger chance of being opened if you also personalize their subject (special offer for John Johnson): e-mails with personalized subject lines have a 64 % higher chance of being opened than e-mails with subject lines that aren\u2019t personalized. But this is a strategy that should be used with great care, because some people find that it infringes their privacy.<\/p>\n
- Remarkable observation: although many people think that mentioning the name of the sender (jenny.sommerville@company.co.uk) enhances the chance of a message to be opened, it is an e-mail of which the company name is mentioned as the sender (customer_service@company.co.uk) that will be opened more often.<\/p>\n
- And finally: although women are said to be far more curious than men, it is the men who will most often open an e-mail (33.10 % of men versus 30.70 % of women).<\/p>\n","protected":false},"excerpt":{"rendered":"
As a company, you want to keep your customers up-to-date on news from your sector, new products and offers via a mailing. But how many of your e-mails will actually...<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[66],"tags":[],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"post-featured":false,"post-featured-opt":false,"post-featured-opt-md":false,"post-featured-opt-sm":false,"post-featured-opt-xs":false,"post-most-popular":false,"post-author":false},"uagb_author_info":{"display_name":"Tom","author_link":"https:\/\/www.combell.com\/en\/blog\/author\/tom\/"},"uagb_comment_info":0,"uagb_excerpt":"As a company, you want to keep your customers up-to-date on news from your sector, new products and offers via a mailing. But how many of your e-mails will actually...","_links":{"self":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/850"}],"collection":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/comments?post=850"}],"version-history":[{"count":3,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/850\/revisions"}],"predecessor-version":[{"id":5250,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/850\/revisions\/5250"}],"wp:attachment":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/media?parent=850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/categories?post=850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/tags?post=850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}