{"id":7018,"date":"2017-11-19T08:23:11","date_gmt":"2017-11-19T07:23:11","guid":{"rendered":"https:\/\/www.combell.com\/en\/blog\/?p=7018"},"modified":"2026-03-06T21:08:35","modified_gmt":"2026-03-06T20:08:35","slug":"facebook-cover-photo-why-and-how","status":"publish","type":"post","link":"https:\/\/www.combell.com\/en\/blog\/facebook-cover-photo-why-and-how\/","title":{"rendered":"Facebook cover photo \u2013 why and how to step up your game"},"content":{"rendered":"<p>If your Facebook cover is just a background image, barely related to your industry or your business \u2013 you have a problem. And the problem is you are underusing a <strong>potential source of followers, visitors and customers.\u00a0<\/strong>Even if you have already put some extra effort in the cover, you might still be underestimating the importance of this single image to the opinion people have for your business. With the feature of a Facebook cover video on its way, we advise you to consider our <strong>tips and tricks to improve your Facebook cover photo<\/strong> and get ready for some serious competition for the attention of the user.<\/p>\n<h2>Why should you have a good Facebook cover photo?<\/h2>\n<h2>Trust the facts<\/h2>\n<p>You might have heard Facebook is losing its glory. Check out these numbers and think again for yourself:<\/p>\n<p><div class=\"su-list\" style=\"margin-left:0px\"><\/p>\n<ul>\n<li><i class=\"sui sui-play\" style=\"color:#98C355\"><\/i> Over two billion people globally are active on Facebook<\/li>\n<li><i class=\"sui sui-play\" style=\"color:#98C355\"><\/i> The number in Europe is over 300 million<\/li>\n<li><i class=\"sui sui-play\" style=\"color:#98C355\"><\/i> Half of those active users visit the website every single day<\/li>\n<li><i class=\"sui sui-play\" style=\"color:#98C355\"><\/i> Over half of young adults report logging in Facebook as soon as they wake up<\/li>\n<\/ul>\n<p><\/div><\/p>\n<h3 class=\"p2\">Trust your own data<\/h3>\n<p class=\"p3\">Check your acquisition statistics to track how many users have been directed to you from Facebook and calculate it as a percentage of your sales.<\/p>\n<p class=\"p3\">Yes there is a small chance Facebook is not important to your business. But in a world where <strong>over 40% of marketers classify the importance of Facebook as \u2018critical\u2019 to their business<\/strong>, you have to ask yourself: \u2018Am I missing out on an opportunity here?\u2019 and \u2018If I improve my Facebook presence, will I see an increase of visitors and revenue?\u2019. 40% of businesses say \u2018Yes\u2019.<\/p>\n<h3 class=\"p2\">Trust your gut<\/h3>\n<p class=\"p3\">Your cover photo is the first piece of you people see when they discover you on Facebook. The most popular social media platform out there. And you are facing great competition. Hundreds of millions of photos are uploaded each day.<\/p>\n<p class=\"p3\">How do you feel about your simple background now standing against such a number? Imagine how many of those are attention-grabbing, artsy, thought-provoking and attracting images that just steal those clicks away.<\/p>\n<p class=\"p5\">Here is a couple of ways you can improve.<\/p>\n<h2 class=\"p1\"><b>How to make a good Facebook cover<\/b><\/h2>\n<h3 class=\"p2\">1. Start at the start<\/h3>\n<p class=\"p3\">The most important question is the subject of your image.<\/p>\n<p class=\"p3\">Most businesses concentrate their cover photo around one or more of the following topics:<\/p>\n<p><div class=\"su-list\" style=\"margin-left:0px\"><\/p>\n<ul>\n<li><i class=\"sui sui-play\" style=\"color:#1D88C0\"><\/i> <b>An upcoming event.<\/b> Are you organizing an event or a sale soon? What is currently the most important date on your calendar? Do you want to share it with your visitors?<\/li>\n<li><i class=\"sui sui-play\" style=\"color:#1D88C0\"><\/i> <b>The FAQ approach. <\/b>What is the most frequent question you are getting? Answer it. Show a graphic of how your product works. Tell them what is different about you. Or where you are located.<\/li>\n<li><i class=\"sui sui-play\" style=\"color:#1D88C0\"><\/i> <b>Use it for social proof. <\/b>Share<b> <\/b>the opinion of happy customers, a success story, or show off your stats.<\/li>\n<li><i class=\"sui sui-play\" style=\"color:#1D88C0\"><\/i> <b>Be funny. <\/b>The<b> <\/b>shortcut to being liked is to show a classy and business related joke on the top of your Facebook page. <b> <\/b><\/li>\n<li><i class=\"sui sui-play\" style=\"color:#1D88C0\"><\/i> <b>Support a cause. <\/b>Show that you care, that you are active, that your business has a soul.<\/li>\n<li><i class=\"sui sui-play\" style=\"color:#1D88C0\"><\/i> <b>Recruitment.<\/b> You are hiring? Use your Facebook page to invite people to join your team.<\/li>\n<\/ul>\n<p><\/div><\/p>\n<p class=\"p3\">No matter what the subject is, make sure you update your cover regularly. Aim at <b>once a month at least<\/b>, to make sure your image is always current.<\/p>\n<h3 class=\"p2\">2. Work the dimensions \u2013 size, position and responsiveness<\/h3>\n<p class=\"p3\">You have a good subject. Now work on the image itself. It has to look professional, crisp and visually pleasing.<\/p>\n<p><div class=\"su-list\" style=\"margin-left:0px\"><\/p>\n<ul>\n<li><i class=\"sui sui-play\" style=\"color:#1D88C0\"><\/i> To save yourself some time and headaches, use a specialized tool such as <a href=\"https:\/\/www.canva.com\/facebook\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Canva<\/b><\/a> to give you the right size and layout and offer you beautiful templates to achieve the perfect collage via drag-and-drop.<\/li>\n<li><i class=\"sui sui-play\" style=\"color:#1D88C0\"><\/i> Your export should be 851 by 315 pixels. A little bigger also works \u2013 Facebook will ask you to reposition. The .png type is best.<\/li>\n<\/ul>\n<p><\/div><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-7019 aligncenter\" src=\"https:\/\/www.combell.com\/en\/blog\/files\/2018\/01\/Use-the-right-format-for-your-Facebook-cover-photo-300x149.png\" alt=\"Use the right format for your Facebook cover photo\" width=\"300\" height=\"149\" srcset=\"https:\/\/www.combell.com\/en\/blog\/files\/2018\/01\/Use-the-right-format-for-your-Facebook-cover-photo-300x149.png 300w, https:\/\/www.combell.com\/en\/blog\/files\/2018\/01\/Use-the-right-format-for-your-Facebook-cover-photo.png 503w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><div class=\"su-list\" style=\"margin-left:0px\"><\/p>\n<ul>\n<li><i class=\"sui sui-play\" style=\"color:#1D88C0\"><\/i> Make sure the image has a single subject in focus.<\/li>\n<li><i class=\"sui sui-play\" style=\"color:#1D88C0\"><\/i> There used to be a rule that no more than 20% of the area of your image could be covered by text. The rule is no longer enforced but it is still a good indication of how much text you should put it.<\/li>\n<li><i class=\"sui sui-play\" style=\"color:#1D88C0\"><\/i> Best put your focus in the middle. Do not forget the left side will be partially covered by your profile photo in the desktop version, and the sides will be cut out in the mobile version of Facebook.<\/li>\n<li><i class=\"sui sui-play\" style=\"color:#1D88C0\"><\/i> Always make sure you check every version after you upload. Your intuition will tell you best if the image looks good. Pay extra attention to the mobile version &#8211; 54.2% of visitors use Facebook on mobile devices exclusively<\/li>\n<\/ul>\n<p><\/div><\/p>\n<h3 class=\"p2\">3. Play on the senses \u2013 go beyond the visual<\/h3>\n<p class=\"p3\">Images can satisfy the consumer visually. However, in order to make them truly engaging you may want to play on other senses as well.<\/p>\n<p class=\"p3\">If you are a local restaurant, show off your food. Update often. Do <strong>close-ups<\/strong>, make the visitor almost taste the dish. Show that pizza crust that just asks to be broken. The steam coming out of the soup.<\/p>\n<p class=\"p3\">If you are selling make-up show<strong> texture<\/strong>. Entice to touch. Capture the mist of perfume just after spritzing it.<\/p>\n<p class=\"p3\">Bars and cafes can depict the condensation on the mugs. Flower shops \u2013 the dew on the petals, and pet shops \u2013 the soft fur or the wet nose of a friendly puppy.<\/p>\n<p class=\"p3\">This tip is particularly productive for local businesses who also most heavily rely on social media buzz but any creative can make it work for them.<\/p>\n<p class=\"p3\"><i>The internet is full of advice about proportions, slogans and messages you can introduce with your Facebook cover. Whatever you do, always trust your intuition. Look at your Facebook page often and always go for improvement. Don\u2019t settle. Go wild. <\/i>&lt;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If your Facebook cover is just a background image, barely related to your industry or your business \u2013 you have a problem. 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And the problem is you are underusing a...","_links":{"self":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/7018"}],"collection":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/comments?post=7018"}],"version-history":[{"count":4,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/7018\/revisions"}],"predecessor-version":[{"id":8668,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/7018\/revisions\/8668"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/media\/7021"}],"wp:attachment":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/media?parent=7018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/categories?post=7018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/tags?post=7018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}