{"id":6880,"date":"2017-08-24T10:30:21","date_gmt":"2017-08-24T08:30:21","guid":{"rendered":"https:\/\/www.combell.com\/en\/blog\/?p=6880"},"modified":"2021-05-05T13:20:30","modified_gmt":"2021-05-05T11:20:30","slug":"flexmail-published-the-e-mail-barometer-2016-2017","status":"publish","type":"post","link":"https:\/\/www.combell.com\/en\/blog\/flexmail-published-the-e-mail-barometer-2016-2017\/","title":{"rendered":"Flexmail published the E-mail Barometer 2016-2017"},"content":{"rendered":"<p>Flexmail recently interviewed marketers about their use of e-mail marketing and used the collected information to produce the E-mail Barometer for 2017.<\/p>\n<p><em>How can they measure the success of their e-mail marketing campaigns? What obstacles do they face? And, most importantly, is there still room for improvement?<\/em><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14105 aligncenter\" src=\"https:\/\/www.combell.com\/nl\/blog\/files\/2017\/08\/Afbeelding-4.png\" alt=\"\" width=\"629\" height=\"184\" \/><\/p>\n<p>One thing is certain: e-mail is not dead \u2013 quite the contrary!<\/p>\n<h2><strong>Marketers know best<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14122 alignright\" title=\"flexmail\" src=\"https:\/\/www.combell.com\/nl\/blog\/files\/2017\/08\/flexmail-300x113.gif\" alt=\"flexmail\" width=\"250\" height=\"94\" \/><a href=\"https:\/\/flexmail.be\/en\/\" target=\"_blank\" rel=\"noopener\">Flexmail Email Marketing Solutions<\/a> from Genk is an e-mail marketing company that was awarded with gold in the category \u201cBest performing Belgian tool\u201d at the Digital Marketing Awards 2016. As every year, the company has produced a report exploring the experiences and expectations of domestic and foreign marketers. This year, with the impending introduction of the GDPR, they wanted to focus explicitly on the new legislation: how do marketers feel about it? And how do they prepare for May 2018?<\/p>\n<h2><strong>Any skeletons in the closet?<\/strong><\/h2>\n<p>In honour of the GDPR, Flexmail have already launched a <a href=\"http:\/\/www.flexmail.eu\/p-e773cc54766d7d5b0bf193b75febb736\" target=\"_blank\" rel=\"noopener\">series of communications<\/a>, but according to the report, companies still have a lot on their plate. Most of them apparently admitted that they are <strong>not or almost not prepared for the introduction of the GDPR.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14104 aligncenter\" title=\"Flexmail barometer 2016-2017\" src=\"https:\/\/www.combell.com\/nl\/blog\/files\/2017\/08\/Afbeelding-barometer-2.jpg\" alt=\"Flexmail barometer 2016-2017\" width=\"900\" height=\"754\" \/><\/p>\n<h2><strong>Opportunities and pipe dreams<\/strong><\/h2>\n<p>Marketers indicated they would increasingly use e-mail marketing campaigns in the future, but they still need to optimise their strategy. In addition, marketers want to <strong>invest more in e-mail marketing<\/strong> in order to achieve better results. Certain features, such as <strong>AB testing, are too often unused, and those are missed opportunities.<\/strong><\/p>\n<h2><strong>Check it out!<\/strong><\/h2>\n<p>Are you curious about the results? Compare your strategy with the results available on\u00a0<a href=\"http:\/\/www.emailbarometer.be\" target=\"_blank\" rel=\"noopener\">www.emailbarometer.be<\/a>.<\/p>\n<p style=\"text-align: center;\"><a class=\"cta_button\" href=\"https:\/\/infogram.com\/copy_email_barometer_2015_2016_results\" target=\"_blank\" rel=\"noopener\">Check out the graphs and figures<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Flexmail recently interviewed marketers about their use of e-mail marketing and used the collected information to produce the E-mail Barometer for 2017. How can they measure the success of their...<\/p>\n","protected":false},"author":5,"featured_media":6881,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[61,65],"tags":[292,342,343],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.combell.com\/en\/blog\/files\/2017\/08\/E-mail-barometer-Flexmail.jpg",850,290,false],"thumbnail":["https:\/\/www.combell.com\/en\/blog\/files\/2017\/08\/E-mail-barometer-Flexmail-50x50.jpg",50,50,true],"medium":["https:\/\/www.combell.com\/en\/blog\/files\/2017\/08\/E-mail-barometer-Flexmail-300x102.jpg",300,102,true],"medium_large":["https:\/\/www.combell.com\/en\/blog\/files\/2017\/08\/E-mail-barometer-Flexmail-768x262.jpg",768,262,true],"large":["https:\/\/www.combell.com\/en\/blog\/files\/2017\/08\/E-mail-barometer-Flexmail.jpg",850,290,false],"1536x1536":["https:\/\/www.combell.com\/en\/blog\/files\/2017\/08\/E-mail-barometer-Flexmail.jpg",850,290,false],"2048x2048":["https:\/\/www.combell.com\/en\/blog\/files\/2017\/08\/E-mail-barometer-Flexmail.jpg",850,290,false],"post-featured":["https:\/\/www.combell.com\/en\/blog\/files\/2017\/08\/E-mail-barometer-Flexmail.jpg",850,290,false],"post-featured-opt":["https:\/\/www.combell.com\/en\/blog\/files\/2017\/08\/E-mail-barometer-Flexmail-750x256.jpg",750,256,true],"post-featured-opt-md":["https:\/\/www.combell.com\/en\/blog\/files\/2017\/08\/E-mail-barometer-Flexmail.jpg",850,290,false],"post-featured-opt-sm":["https:\/\/www.combell.com\/en\/blog\/files\/2017\/08\/E-mail-barometer-Flexmail-485x165.jpg",485,165,true],"post-featured-opt-xs":["https:\/\/www.combell.com\/en\/blog\/files\/2017\/08\/E-mail-barometer-Flexmail-375x128.jpg",375,128,true],"post-most-popular":["https:\/\/www.combell.com\/en\/blog\/files\/2017\/08\/E-mail-barometer-Flexmail-50x50.jpg",50,50,true],"post-author":["https:\/\/www.combell.com\/en\/blog\/files\/2017\/08\/E-mail-barometer-Flexmail-60x60.jpg",60,60,true]},"uagb_author_info":{"display_name":"Romy","author_link":"https:\/\/www.combell.com\/en\/blog\/author\/romy\/"},"uagb_comment_info":0,"uagb_excerpt":"Flexmail recently interviewed marketers about their use of e-mail marketing and used the collected information to produce the E-mail Barometer for 2017. How can they measure the success of their...","_links":{"self":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/6880"}],"collection":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/comments?post=6880"}],"version-history":[{"count":3,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/6880\/revisions"}],"predecessor-version":[{"id":8991,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/6880\/revisions\/8991"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/media\/6881"}],"wp:attachment":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/media?parent=6880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/categories?post=6880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/tags?post=6880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}