{"id":6858,"date":"2017-07-11T09:24:16","date_gmt":"2017-07-11T07:24:16","guid":{"rendered":"https:\/\/www.combell.com\/en\/blog\/?p=6858"},"modified":"2022-11-08T11:28:17","modified_gmt":"2022-11-08T10:28:17","slug":"tips-for-faster-magento-web-store","status":"publish","type":"post","link":"https:\/\/www.combell.com\/en\/blog\/tips-for-faster-magento-web-store\/","title":{"rendered":"Ten tips for a faster Magento web store \u2013 and more sales!"},"content":{"rendered":"<p>If the wait is too long in your store, your customers will just run away. And that also applies to your Magento web store. But there are other reasons why a fast web store is important, and we will list them for you. In addition, we will give you 10 tips that will help your Magento web store run much faster in no time!<\/p>\n<h2><strong>A faster Magento web store is more important than you think!<\/strong><\/h2>\n<p>You hate it when you have to wait for hours. This is why you should not let your customers wait too long when they shop on your web store. That makes a lot of sense\u2026 But figures prove that there are other reasons why it is vital that your Magento web store runs fast.<\/p>\n<p><a href=\"https:\/\/www.byte.nl\/blog\/15-tips-voor-een-snelle-magento-webshop\" target=\"_blank\" rel=\"noopener\">According to our colleagues at Byte.nl<\/a>, 1 second you save when your web store loads means:<\/p>\n<p><div class=\"su-list\" style=\"margin-left:0px\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-6861\" src=\"https:\/\/www.combell.com\/en\/blog\/files\/2017\/07\/A-fast-web-store-is-important-for-your-conversion-rate.png\" alt=\"A fast web store is important for your conversion rate\" width=\"249\" height=\"242\" srcset=\"https:\/\/www.combell.com\/en\/blog\/files\/2017\/07\/A-fast-web-store-is-important-for-your-conversion-rate.png 249w, https:\/\/www.combell.com\/en\/blog\/files\/2017\/07\/A-fast-web-store-is-important-for-your-conversion-rate-50x50.png 50w\" sizes=\"(max-width: 249px) 100vw, 249px\" \/><\/p>\n<ul>\n<li><i class=\"sui sui-arrow-right\" style=\"color:#1D88C0\"><\/i> a higher conversion rate (+41%): the customer will be more tempted to buy or order something<\/li>\n<li><i class=\"sui sui-arrow-right\" style=\"color:#1D88C0\"><\/i> a lower bounce rate (-24%): more purchasing intentions<\/li>\n<li><i class=\"sui sui-arrow-right\" style=\"color:#1D88C0\"><\/i> a higher value per sale (+37%)<\/li>\n<li><i class=\"sui sui-arrow-right\" style=\"color:#1D88C0\"><\/i> a longer session (+14%)<\/li>\n<\/ul>\n<p><\/div><\/p>\n<p>Your Magento web store 1 second faster = more conversion, more value per sale, longer session, lower bounce rate. Check out our tips!<\/p>\n<p>In addition, Google counts the load time of a website as a ranking factor, for both paid and organic search results.<\/p>\n<p>Speed is thus essential. But how can you make your Magento web store faster?<\/p>\n<h3><strong>1. Choose quality hosting for your Magento web store<\/strong><\/h3>\n<p>No matter how well your website is designed \u2013 a slow web hosting provider can really spoil your day and all your efforts to optimise your website will not make any difference.<\/p>\n<p><div class=\"su-list\" style=\"margin-left:0px\"><\/p>\n<ul>\n<li><i class=\"sui sui-arrow-right\" style=\"color:#1dc05b\"><\/i> Go for reliable hosting such as <a href=\"https:\/\/www.combell.com\/en\/hosting\/magento-webhosting\">Combell\u2019s Magento web hosting<\/a>, where Magento is ready-to-use and you get many extra options, including a free domain name, free SSL certificates and free 24\/7 premium support.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a class=\"cta_button\" href=\"https:\/\/www.combell.com\/en\/hosting\/magento-webhosting\">Check out our Magento hosting<\/a><\/p>\n<p><\/div><\/p>\n<h3><strong>2. Make sure you have the latest version of Magento<\/strong><\/h3>\n<p>This may seem an obvious tip, but many users often overlook it.<\/p>\n<p><div class=\"su-list\" style=\"margin-left:0px\"><\/p>\n<ul>\n<li><i class=\"sui sui-arrow-right\" style=\"color:#1D88C0\"><\/i> Always install the latest version available, which includes bug fixes and performance improvements.<\/li>\n<\/ul>\n<p><\/div><\/p>\n<h3><strong>3. Optimise the images of your Magento web store<\/strong><\/h3>\n<p>On average, images account for 75% of a website. If they are not optimised, they can slow down the page load speed.<\/p>\n<p><div class=\"su-list\" style=\"margin-left:0px\"><\/p>\n<ul>\n<li><i class=\"sui sui-arrow-right\" style=\"color:#1dc05b\"><\/i> Optimise your images using the <a href=\"https:\/\/www.rapido.nu\/\" target=\"_blank\" rel=\"noopener\">Rapido Image Optimiser<\/a> extension for Magento. Once installed, all the images on your website will be optimised within 24 hours. All images you will add afterwards will be instantly optimised.<\/li>\n<li><i class=\"sui sui-arrow-right\" style=\"color:#1dc05b\"><\/i> Use <a href=\"https:\/\/css-tricks.com\/css-sprites\/\" target=\"_blank\" rel=\"noopener\">CSS Image Sprites<\/a> to split large images into smaller ones, which will load faster.<\/li>\n<li><i class=\"sui sui-arrow-right\" style=\"color:#1dc05b\"><\/i> Compress your images using <a href=\"https:\/\/potatocommerce.com\/image-optimizer-magento-2.html\" target=\"_blank\" rel=\"noopener\">Image Optimizer for Magento 2.<\/a><\/li>\n<\/ul>\n<p><\/div><\/p>\n<h3><strong>4. Merge CSS and JavaScript files in your Magento settings<\/strong><\/h3>\n<p>By combining both sorts of files, a smaller number of files will be loaded, which will shorten the load time.<\/p>\n<p><div class=\"su-list\" style=\"margin-left:0px\"><\/p>\n<ul>\n<li><i class=\"sui sui-arrow-right\" style=\"color:#1D88C0\"><\/i> Go to your dashboard and select the Yes option in your JavaScript Settings &gt; Merge JavaScript Files and your CSS Settings &gt; Merge CSS Files.<\/li>\n<\/ul>\n<p><\/div><\/p>\n<h3><strong>5. Search your catalog: limit the filtering options<\/strong><\/h3>\n<p>Too many options for searching your catalog on your main category page can dramatically slow down the search feature and page load.<\/p>\n<p><div class=\"su-list\" style=\"margin-left:0px\"><\/p>\n<ul>\n<li><i class=\"sui sui-arrow-right\" style=\"color:#1dc05b\"><\/i> Limit the number of filtering options or completely disable the filtering option.<\/li>\n<\/ul>\n<p><\/div><\/p>\n<h3><strong>6. Activate Flat Catalog for your Magento catalog<\/strong><\/h3>\n<p>Magento normally uses the EAV model (entity attribute value) to save product data in many different tables. Flat Catalog compiles all these products into a single table, so that they can be read faster.<\/p>\n<p><div class=\"su-list\" style=\"margin-left:0px\"><\/p>\n<ul>\n<li><i class=\"sui sui-arrow-right\" style=\"color:#1D88C0\"><\/i> Open your dashboard and go to Stores &gt; Configuration &gt; Catalog &gt; Storefront. Select \u201cYes\u201d for the options \u201cuse Flat Catalog Category\u201d and \u201cuse Flat Catalog Product\u201d. Save by clicking Save Config, and then flush the cache via System &gt; Cache Management &gt; Flush Cache Storage.<\/li>\n<\/ul>\n<p><\/div><\/p>\n<h3><strong>7. Keep a clean Magento database and logs<\/strong><\/h3>\n<p>No need to keep useless stuff in your web store! Logs can come in handy if you e.g. need to detect problems, but oversized logs can slow down the system.<\/p>\n<p><div class=\"su-list\" style=\"margin-left:0px\"><\/p>\n<ul>\n<li><i class=\"sui sui-arrow-right\" style=\"color:#1dc05b\"><\/i> By default, Magento stores logs for 180 days. You can change this in your dashboard: Stores &gt; Configuration &gt; Advanced &gt; System &gt; Log &gt; Save Log. Set the value to 14 days, for instance. Save by clicking Save Config.<\/li>\n<li><i class=\"sui sui-arrow-right\" style=\"color:#1dc05b\"><\/i> Clean up your database by emptying the log tables. Go to phpMyAdmin and select all the log_% tables. From the drop-down menu, you can now select Empty, and confirm by clicking Yes when asked if you want to TRUNCATE the tables.<\/li>\n<\/ul>\n<p><\/div><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6862 size-full\" src=\"https:\/\/www.combell.com\/en\/blog\/files\/2017\/07\/Magento-webshop-boosting-tips.jpg\" alt=\"Magento webshop boosting tips\" width=\"660\" height=\"330\" srcset=\"https:\/\/www.combell.com\/en\/blog\/files\/2017\/07\/Magento-webshop-boosting-tips.jpg 660w, https:\/\/www.combell.com\/en\/blog\/files\/2017\/07\/Magento-webshop-boosting-tips-300x150.jpg 300w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/p>\n<h3><strong>8. Extensions and modules for your Magento: don\u2019t overdo things!<\/strong><\/h3>\n<p>Ready-to-use external modules can help you save a lot of time, because you no longer need to develop certain features by yourself.<\/p>\n<p><div class=\"su-list\" style=\"margin-left:0px\"><\/p>\n<ul>\n<li><i class=\"sui sui-arrow-right\" style=\"color:#1D88C0\"><\/i> Some modules may have a negative impact on performance. Use <a href=\"https:\/\/github.com\/AOEpeople\/Aoe_Profiler\" target=\"_blank\" rel=\"noopener\">Magento AOE Profiler<\/a> to detect performance issues on your site. <a href=\"https:\/\/www.yireo.com\/tutorials\/magento\/magento-performance\/1799-running-and-troubleshooting-aoe-profiler\" target=\"_blank\" rel=\"noopener\">Follow these instructions<\/a> to install and use this extension.<\/li>\n<li><i class=\"sui sui-arrow-right\" style=\"color:#1D88C0\"><\/i> Limit the number of modules: the more modules linked to your database, the slower your website will load.<\/li>\n<li><i class=\"sui sui-arrow-right\" style=\"color:#1D88C0\"><\/i> Disable unused modules via Stores &gt; Configuration &gt; Advanced &gt; Advanced. Select the desired modules and click \u201cDisable\u201d from the drop-down menu. Save by clicking Save Config.<\/li>\n<li><i class=\"sui sui-arrow-right\" style=\"color:#1D88C0\"><\/i> Are you not sure what module is still in use? Go to the \/app\/etc\/modules folder and locate the module\u2019s .xml file. Move it to a temporary folder and clear the cache. If you do not experience any problem, you can permanently delete the module. Otherwise, just move the .xml file back to its original location.<\/li>\n<\/ul>\n<p><\/div><\/p>\n<h3><strong>9. Load parts of your Magento page in cache<\/strong><\/h3>\n<p>Not all parts of your page have to be updated per visitor\/session. This means you can cache the parts that do not require an update.<\/p>\n<p><div class=\"su-list\" style=\"margin-left:0px\"><\/p>\n<ul>\n<li><i class=\"sui sui-arrow-right\" style=\"color:#1dc05b\"><\/i> You can activate APC Cache via your Combell control panel \u2013 please <a href=\"https:\/\/support.combell.com\/nl\/magento-algemene-optimalisering\/467\" target=\"_blank\" rel=\"noopener\">follow the instructions<\/a> provided on our support pages.<\/li>\n<li><i class=\"sui sui-arrow-right\" style=\"color:#1dc05b\"><\/i> Use Varnish Cache. This way, previously viewed content will be served directly from memory.<a href=\"https:\/\/www.combell.com\/en\/blog\/boost-websites-performance-using-varnish\/\"> Read more about this powerful tool that comes with Combell\u2019s Performance Hosting.<\/a><\/li>\n<\/ul>\n<p><\/div><\/p>\n<h3><strong>10. Does your Magento web store attract customers from all over the world? Make sure you use a CDN!<\/strong><\/h3>\n<p>A content delivery network uses several servers spread all over the world, which contain your content. When a visitor from the US, for instance, visits your site, the content is retrieved from the nearest server, e.g. a server located in the US, not from the server located in Belgium. This can help you save quite a lot of time.<\/p>\n<p><div class=\"su-list\" style=\"margin-left:0px\"><\/p>\n<ul>\n<li><i class=\"sui sui-arrow-right\" style=\"color:#1D88C0\"><\/i> Working with a CDN is particularly useful if your site has many international visitors.<\/li>\n<li><i class=\"sui sui-arrow-right\" style=\"color:#1D88C0\"><\/i> If your site only attracts visitors from Belgium\/the Netherlands, a CDN will not be of much use.<\/li>\n<li><i class=\"sui sui-arrow-right\" style=\"color:#1D88C0\"><\/i> Famous CDNs include: <a href=\"https:\/\/www.akamai.com\/\" target=\"_blank\" rel=\"noopener\">Akamai Technologies<\/a>, <a href=\"https:\/\/aws.amazon.com\/cloudfront\/\" target=\"_blank\" rel=\"noopener\">Amazon CloudFront<\/a>, <a href=\"https:\/\/azure.microsoft.com\/en-us\/services\/cdn\/\" target=\"_blank\" rel=\"noopener\">Azure CDN<\/a>, <a href=\"https:\/\/www.cloudflare.com\/\" target=\"_blank\" rel=\"noopener\">Cloudflare<\/a>&#8230;<\/li>\n<\/ul>\n<p><\/div><\/p>\n<p>Do you want to find out more about the fast and reliable <a href=\"https:\/\/www.combell.com\/en\/hosting\/magento-webhosting\">Magento hosting services provided by Combell?<\/a> Or are you curious about the exciting features of <a href=\"https:\/\/www.combell.com\/en\/blog\/boost-websites-performance-using-varnish\/\">Varnish Cache<\/a>? Check out the <a href=\"https:\/\/www.combell.com\/en\/hosting\/web-hosting\/specifications\">various options that come with Combell\u2019s hosting packages<\/a>, including a static IP address, extra databases, caching options and Expert Booster!<\/p>\n<p style=\"text-align: center;\"><a class=\"cta_button\" href=\"https:\/\/www.combell.com\/en\/hosting\/magento-webhosting\">Discover our Magento hosting<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If the wait is too long in your store, your customers will just run away. And that also applies to your Magento web store. 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