{"id":6341,"date":"2016-04-18T17:41:15","date_gmt":"2016-04-18T15:41:15","guid":{"rendered":"https:\/\/www.combell.com\/en\/blog\/?p=6341"},"modified":"2020-04-15T09:55:13","modified_gmt":"2020-04-15T07:55:13","slug":"accelerated-mobile-pages-give-web-store-ranking-boost-google","status":"publish","type":"post","link":"https:\/\/www.combell.com\/en\/blog\/accelerated-mobile-pages-give-web-store-ranking-boost-google\/","title":{"rendered":"Accelerated Mobile Pages give your web store a ranking boost on Google"},"content":{"rendered":"

Lees in het Nederlands<\/a> - Lisez en fran\u00e7ais<\/a><\/p>\n

Use AMP (Accelerated Mobile Pages) to make your pages load faster and get your web store in Google\u2019s highly coveted AMP carrousel!<\/p>\n

AMP makes pages load faster<\/strong><\/h2>\n

\"AcceleratedIt is a common issue: websites load too slowly in mobile browsers. The figures speak for themselves: 40% of Internet users will wait no more than about 3 seconds for a page to load before abandoning the website. <\/strong>This mean that not only can you miss a sale, but your customer may also be unhappy\u2026 and never return to your web store.<\/p>\n

Google has already made several efforts to make mobile services faster<\/strong>. When users do a search via Google on their mobile devices, websites with responsive design (which is suited to mobile devices) get a higher position in organic search results<\/strong>.<\/p>\n

With AMP or Accelerated Mobile Pages, the search giant is now taking things to the next level.<\/p>\n

Google\u2019s new carrousel reserved for AMP pages<\/strong><\/h2>\n

\"Google's<\/a>From now on, web pages built with AMP will display first in search results on mobile devices. In other words,<\/strong> when users do a search using their smartphone, they will get a screen that shows (in the upper part) a carrousel, in which only AMP pages are displayed<\/strong>. When users click one of the links, they will instantly get to see the related page. Users can also swipe left or right<\/strong> in order to see other pages in the carrousel, without having to return to the page showing the search results.<\/strong><\/p>\n

Get your web store in the carrousel!<\/strong><\/h2>\n

In concrete terms, that means the carrousel is above<\/strong> the page showing the search results, with below the sponsored links<\/strong>, and only after that, the pages with the organic search results. In practice, organic results will be almost invisible <\/strong>in Google\u2019s search results, unless users swipe on their mobile phones. It is therefore essential to find a way to get your web store in the carrousel.<\/p>\n

Consequently, it appears that these AMP carrousels will become the Holy Grail for the future of SEO. Currently, only news sites<\/strong> are included in the carrousel. As well as many e-commerce sites that provide news<\/strong> in the form of a blog that deals with the developments in their business sector, or new products. Google will probably not see regular marketing articles as news\u2026 unlike tips, how-to content, trends... You can thus take advantage of your blog to get in the AMP carrousel!<\/p>\n

Follow these tips:<\/strong><\/p>\n