{"id":6101,"date":"2024-10-29T12:12:18","date_gmt":"2024-10-29T11:12:18","guid":{"rendered":"https:\/\/www.combell.com\/en\/blog\/?p=6101"},"modified":"2024-11-12T10:18:39","modified_gmt":"2024-11-12T09:18:39","slug":"a-webshop-in-busy-periods","status":"publish","type":"post","link":"https:\/\/www.combell.com\/en\/blog\/a-webshop-in-busy-periods\/","title":{"rendered":"Here\u2019s how to prepare your webshop for peak traffic during busy periods"},"content":{"rendered":"<p><strong>As an entrepreneur, you aim to have as many busy periods as possible to spotlight your brand and products. A webshop can be a valuable tool in achieving this\u2014provided it's well-prepared for high traffic. In this article, we share essential tips to help you prepare <a href=\"https:\/\/www.combell.com\/en\/build-your-webshop\" target=\"_blank\" rel=\"noreferrer noopener\">your webshop<\/a> for peak periods, such as sales events or big promotions like Black Friday.<\/strong><\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-1  uagb-block-9566c3a3     \"\n\t\t\t\t\tdata-scroll= \"1\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t><\/p>\n<div class=\"uagb-toc__wrap\">\n<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\t<strong>Table of contents<\/strong>\t\t\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 384 512\"><path d=\"M192 384c-8.188 0-16.38-3.125-22.62-9.375l-160-160c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L192 306.8l137.4-137.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-160 160C208.4 380.9 200.2 384 192 384z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<div class=\"uagb-toc__list-wrap\">\n<ol class=\"uagb-toc__list\">\n<li class=\"uagb-toc__list\"><a href=\"#why-should-your-webshop-be-prepared-for-peak-traffic\">Why should your webshop be prepared for peak traffic?<\/a><\/li>\n<ul class=\"uagb-toc__list\">\n<li class=\"uagb-toc__list\"><a href=\"#get-the-most-out-of-your-webshop\">Get the most out of your webshop<\/a><\/li>\n<li class=\"uagb-toc__list\"><a href=\"#start-preparations-on-time\">Start preparations on time<\/a><\/li>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"uagb-toc__list\"><a href=\"#1-choose-the-products-you-want-to-spotlight\">1. Choose the products you want to spotlight<\/a><\/li>\n<ul class=\"uagb-toc__list\">\n<li class=\"uagb-toc__list\"><a href=\"#arrange-your-webshop-like-a-physical-store\">Arrange your webshop like a physical store<\/a><\/li>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"uagb-toc__list\"><a href=\"#2-ensure-your-website-is-ready-for-high-traffic\">2. Ensure your website is ready for high traffic<\/a><\/li>\n<ul class=\"uagb-toc__list\">\n<li class=\"uagb-toc__list\"><a href=\"#heres-what-you-need-to-do\">Here\u2019s what you need to do:<\/a><\/li>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"uagb-toc__list\"><a href=\"#3-put-user-experience-first\">3. Put user experience first<\/a><\/li>\n<li class=\"uagb-toc__list\"><a href=\"#4-fine-tune-your-online-marketing-and-seo\">4. Fine-tune your online marketing and SEO<\/a><\/li>\n<ul class=\"uagb-toc__list\">\n<li class=\"uagb-toc__list\"><a href=\"#what-you-need-to-do\">What you need to do:<\/a><\/li>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"uagb-toc__list\"><a href=\"#bring-on-the-traffic\">Bring on the traffic!<\/a><\/li>\n<\/ul>\n<\/ul>\n<\/ul>\n<\/ul>\n<\/ol><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Why should your webshop be prepared for peak traffic?<\/h2>\n<p>In today\u2019s market, having an online presence is essential for entrepreneurs, with a webshop being an indispensable part of this strategy. The numbers are telling!<\/p>\n<p>In 2023, <strong>Belgians spent \u20ac16.3 billion online<\/strong>, with the number of webshops steadily rising. By the end of 2023, there were over 63,200 webshops in Belgium\u2014a growth of 10.5%. Together, these generated \u20ac13.3 billion in revenue, while Belgians spent another \u20ac5.5 billion in foreign webshops.<\/p>\n<p>With this increase in online shopping, it\u2019s more important than ever to ensure your webshop can handle peak traffic during key sales events.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-buttons is-vertical is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-yellow-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.combell.com\/en\/applications-sectors\/e-commerce\">Go and boost your sales right away<\/a><\/div>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Get the most out of your webshop<\/h3>\n<p>Busy periods like sales season or Black Friday are when more customers than ever will flock to your webshop. To ensure smooth shopping for all the visitors walking through your digital door, it's crucial to be prepared for peak traffic.<\/p>\n<p>A webshop that loads slowly or goes offline right when traffic surges is a disaster\u2014<strong>lost customers, lost revenue.<\/strong> That\u2019s why we\u2019re sharing tips to help you get the most out of your webshop and prepare for high-traffic periods.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.combell.com\/nl\/blog\/files\/performance@2x-3.png\" alt=\"Which period do you expect the most peak traffic?\" class=\"wp-image-27890\"\/><figcaption class=\"wp-element-caption\">Which period do you expect the most peak traffic?<\/figcaption><\/figure>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Start preparations on time<\/h3>\n<p>Before setting up promotions for specific products and handling peak periods successfully, there are a few things you need to keep in mind.<\/p>\n<p>Don\u2019t wait too long to get started. Use the slightly <strong>quieter periods<\/strong> to prepare for what\u2019s coming.<\/p>\n<p>Trying to optimize your webshop in the middle of the sales season? That\u2019s too late! Follow our <strong>step-by-step guide<\/strong> to equip your webshop for the upcoming rush.<\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">1. Choose the products you want to spotlight<\/h2>\n<p>It\u2019s not rocket science, but as an online retailer, it\u2019s wise to have a clear approach when you dive into major sales events like the holiday season or Black Friday. Create a plan beforehand: decide which products to promote and determine the discounts you can offer.<\/p>\n<p>Take a peek at the competition as well. Sign up for newsletters from other webshops to stay informed about current pricing trends!<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Arrange your webshop like a physical store<\/h3>\n<p>Although your webshop doesn\u2019t have physical shelves, it pays to follow a similar logical order\u2014this approach, known as \"<a href=\"https:\/\/delighted.com\/blog\/omnichannel-retail-consumer-trends\" rel=\"noreferrer noopener\" target=\"_blank\">omnichannel retail<\/a>,\" ensures that your customers have a consistent experience whether shopping online or in-store.<\/p>\n<p>Consider adding a dedicated \u201cSales\u201d or \u201cPromotions\u201d section to your webshop so visitors can easily spot where the best deals are. Clear organization makes a big difference in the customer\u2019s shopping experience.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-uagb-inline-notice uagb-inline_notice__align-left uagb-block-f532bbcd uagb-inline_notice__outer-wrap\">\n<p class=\"uagb-notice-title\">Tip<\/p>\n<div class=\"uagb-notice-text\">\n<p>If your webshop is powered by <a href=\"https:\/\/www.combell.com\/en\/webshop-builder\" target=\"_blank\" rel=\"noreferrer noopener\">SiteBuilder with e-commerce<\/a> or <a href=\"https:\/\/www.combell.com\/en\/woocommerce-wordpress-webshop\" target=\"_blank\" rel=\"noreferrer noopener\">WooCommerce for WordPress<\/a>, you can easily highlight your promotions and make them stand out.<\/p>\n<\/div>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">2. Ensure your website is ready for high traffic<\/h2>\n<p>Just as you wouldn\u2019t host Tomorrowland in a small community hall, you shouldn\u2019t launch major promotions on a website that can\u2019t handle high traffic volumes.<\/p>\n<p>A large number of simultaneous visitors can slow down your website or even cause it to crash, and a slow site is <strong>bad for business.<\/strong><\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Studies show that half of internet users expect a website to load within 2 seconds, and if it takes longer than 3 seconds, 40% of visitors will abandon the site.<\/p>\n<\/blockquote>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>To prevent this, Combell offers several options to keep <a href=\"https:\/\/www.combell.com\/en\/build-your-website\" target=\"_blank\" rel=\"noreferrer noopener\">your website<\/a> and webshop running smoothly, even during peak traffic times.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Here\u2019s what you need to do:<\/h3>\n<div class=\"wp-block-uagb-icon-list uagb-block-884de0f6 uagb-icon-list__outer-wrap uagb-icon-list__layout-vertical uagb-icon-list__icon-at-top\">\n<div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-block-3949a5c7 uagb-icon-list-repeater uagb-icon-list__wrapper\"><a target=\"_self\" aria-label=\"Update your software\" rel=\"noopener noreferrer\" href=\"#\"> <\/a><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\"><strong><strong>Update your software<\/strong><\/strong><\/span><\/div>\n<\/div>\n<\/div>\n<p>Imagine you own a physical store\u2014you\u2019d probably repaint the walls or fix broken shelves from time to time.<\/p>\n<p>The same goes for your webshop! Don\u2019t let it run on the same software version for years. New software updates are typically faster and include security patches. <strong>While updates may take time, they\u2019re essential to keep your website running at its best.<\/strong><\/p>\n<p>A reliable hosting provider will handle regular infrastructure updates (like operating systems and <a href=\"https:\/\/www.combell.com\/en\/blog\/what-is-a-web-server\/\" target=\"_blank\" rel=\"noreferrer noopener\">web servers<\/a>), so your responsibility is primarily to keep your website software up to date.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-uagb-inline-notice uagb-inline_notice__align-left uagb-block-6b9c2bb7 uagb-inline_notice__outer-wrap\">\n<p class=\"uagb-notice-title\">Tip<\/p>\n<div class=\"uagb-notice-text\">\n<p>If you prefer not to worry about updates for your WordPress webshop, consider opting for <a href=\"https:\/\/www.combell.com\/en\/hosting\/managed-wordpress\" target=\"_blank\" rel=\"noreferrer noopener\">Managed WordPress<\/a>.<\/p>\n<\/div>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-uagb-icon-list uagb-block-7ce5a35f uagb-icon-list__outer-wrap uagb-icon-list__layout-vertical uagb-icon-list__icon-at-top\">\n<div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-block-13b038bf uagb-icon-list-repeater uagb-icon-list__wrapper\"><a target=\"_self\" aria-label=\"Speed up your webshop with smart caching techniques\" rel=\"noopener noreferrer\" href=\"#\"> <\/a><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\"><strong><strong>Speed up your webshop with smart caching techniques<\/strong><\/strong><\/span><\/div>\n<\/div>\n<\/div>\n<p><strong><em>Caching<\/em> helps your website pages load faster.<\/strong> In simple terms, caching processes data \"behind the scenes,\" allowing visitors to view pages more quickly.<\/p>\n<p>This is essential because, without caching, your server might struggle to handle high traffic volumes on your e-shop. Thankfully, your <a href=\"https:\/\/www.combell.com\/en\/blog\/a-decent-hosting-provider-does-more-than-you-think\/\" target=\"_blank\" rel=\"noreferrer noopener\">hosting provider<\/a> likely offers advanced caching technologies like Varnish and Redis to boost performance.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-uagb-inline-notice uagb-inline_notice__align-left uagb-block-bde51abf uagb-inline_notice__outer-wrap\">\n<p class=\"uagb-notice-title\">Did you know...<\/p>\n<div class=\"uagb-notice-text\">\n<p>Not every page on your website can be easily cached? For instance, the checkout process in your webshop is far more complex. Additionally, slow loading can stem from various factors. That\u2019s why it\u2019s wise to <a href=\"https:\/\/www.combell.com\/en\/application-load-testing-service\" target=\"_blank\" rel=\"noreferrer noopener\">simulate your website\u2019s performance in advance<\/a>, so you can pinpoint any potential issues.<\/p>\n<\/div>\n<\/div>\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-uagb-icon-list uagb-block-bc3ee6d0 uagb-icon-list__outer-wrap uagb-icon-list__layout-vertical uagb-icon-list__icon-at-top\">\n<div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-block-ef29bcb3 uagb-icon-list-repeater uagb-icon-list__wrapper\"><a target=\"_self\" aria-label=\"Boosting your hosting package\" rel=\"noopener noreferrer\" href=\"#\"> <\/a><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\"><strong><strong><strong>Boosting your hosting package<\/strong><\/strong><\/strong><\/span><\/div>\n<\/div>\n<\/div>\n<p>Want to speed up your website loading times by up to six times without touching your code? <strong>You can do this by activating Boost on your Combell hosting package.<\/strong><\/p>\n<p>Simply activate the option through <a href=\"https:\/\/identity.combell.com\/login\" rel=\"noreferrer noopener\" target=\"_blank\">your control panel<\/a> and install a simple plugin for your CMS or framework. You can also add Boost directly in your cart with a new order.<\/p>\n<p>Combell Boost is an easy way to enhance your website\u2019s performance. Our tests show that LiteSpeed (Boost) improves site and app performance <strong>by 20% to 30%,<\/strong> especially benefiting WordPress websites.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-uagb-icon-list uagb-block-6f948b2f uagb-icon-list__outer-wrap uagb-icon-list__layout-vertical uagb-icon-list__icon-at-top\">\n<div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-block-fdc83a37 uagb-icon-list-repeater uagb-icon-list__wrapper\"><a target=\"_self\" aria-label=\"Choosing CDN\" rel=\"noopener noreferrer\" href=\"#\"> <\/a><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\"><strong><strong>Choosing CDN<\/strong><\/strong><\/span><\/div>\n<\/div>\n<\/div>\n<p>Maximize your shop's speed and stability with a <strong>Content Delivery Network (CDN)<\/strong>. Not familiar with it? A CDN is a network of proxy servers distributed worldwide, designed to deliver your web content as quickly as possible by selecting the closest server to each visitor.<\/p>\n<p>A Content Delivery Network offers many benefits, such as faster load times, greater stability, ease of use, and ultimately... happier customers. Want to learn more about how a CDN works and its benefits? <a href=\"https:\/\/www.combell.com\/en\/technology\/cdn-content-delivery-network\" target=\"_blank\" rel=\"noreferrer noopener\">Our specialists are here to help.<\/a><\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-uagb-icon-list uagb-block-41f70a6f uagb-icon-list__outer-wrap uagb-icon-list__layout-vertical uagb-icon-list__icon-at-top\">\n<div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-block-db66bb65 uagb-icon-list-repeater uagb-icon-list__wrapper\"><a target=\"_self\" aria-label=\"Adding SSL to your webshop\" rel=\"noopener noreferrer\" href=\"#\"> <\/a><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\"><strong><strong><strong>Adding SSL to your webshop<\/strong><\/strong><\/strong><\/span><\/div>\n<\/div>\n<\/div>\n<p>When customers enter their credit card details, they want to browse a secure webshop. An <a href=\"https:\/\/www.combell.com\/en\/ssl-certificates\" rel=\"noreferrer noopener\" target=\"_blank\">SSL certificate<\/a> provides this protection.<\/p>\n<p>SSL is a security protocol that establishes an encrypted connection between a web server and a browser. Without SSL, information exchanged between the server and browser is transmitted as readable text, making it relatively easy to intercept. SSL ensures a secure connection, allowing your site to exchange encrypted information.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.combell.com\/nl\/blog\/files\/ddos-attack-nl-1.png\" alt=\"Combell protects your webshop from DDoS attacks.\" class=\"wp-image-27897\"\/><figcaption class=\"wp-element-caption\">Combell protects your webshop from DDoS attacks.<\/figcaption><\/figure>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-uagb-icon-list uagb-block-02f698e4 uagb-icon-list__outer-wrap uagb-icon-list__layout-vertical uagb-icon-list__icon-at-top\">\n<div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-block-8affe3f4 uagb-icon-list-repeater uagb-icon-list__wrapper\"><a target=\"_self\" aria-label=\"Protecting your webshop from DDoS attacks\" rel=\"noopener noreferrer\" href=\"#\"> <\/a><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\"><strong><strong><strong><strong>Protecting your webshop from DDoS attacks<\/strong><\/strong><\/strong><\/strong><\/span><\/div>\n<\/div>\n<\/div>\n<p>High-traffic periods can make your webshop vulnerable to cyberattacks like DDoS attacks. Combell offers <a href=\"https:\/\/www.combell.com\/en\/blog\/how-does-combell-protect-you-against-ddos-attacks\/\" target=\"_blank\" rel=\"noreferrer noopener\">DDoS protection<\/a> to safeguard your webshop from these threats.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-uagb-icon-list uagb-block-c3bad5cb uagb-icon-list__outer-wrap uagb-icon-list__layout-vertical uagb-icon-list__icon-at-top\">\n<div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-block-51858cc5 uagb-icon-list-repeater uagb-icon-list__wrapper\"><a target=\"_self\" aria-label=\"Considering cloud hosting to increase scalability\" rel=\"noopener noreferrer\" href=\"#\"> <\/a><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\"><strong><strong><strong><strong>Considering cloud hosting to increase scalability<\/strong><\/strong><\/strong><\/strong><\/span><\/div>\n<\/div>\n<\/div>\n<p>More visitors on your webshop is fantastic\u2014unless you suddenly reach your capacity limits.<\/p>\n<p>This is where scalable infrastructure becomes essential, allowing you to increase capacity as needed. Contact your hosting partner to explore options for <a href=\"https:\/\/www.combell.com\/en\/cloud-server\" target=\"_blank\" rel=\"noreferrer noopener\">cloud servers<\/a> or temporary expansions to your current infrastructure. <strong>The result: maximum availability and scalability for your website.<\/strong><\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-buttons is-vertical is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-yellow-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.combell.com\/en\/cloud-hosting\">Consider cloud hosting<\/a><\/div>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-uagb-icon-list uagb-block-435ed64c uagb-icon-list__outer-wrap uagb-icon-list__layout-vertical uagb-icon-list__icon-at-top\">\n<div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-block-2b456c9a uagb-icon-list-repeater uagb-icon-list__wrapper\"><a target=\"_self\" aria-label=\"Conducting stress testing\" rel=\"noopener noreferrer\" href=\"#\"> <\/a><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\"><strong><strong><strong><strong>Conducting stress testing<\/strong><\/strong><\/strong><\/strong><\/span><\/div>\n<\/div>\n<\/div>\n<p>What effect does caching have, how does the code perform on the current infrastructure, and how much extra capacity is needed to handle peak periods? The answers to these questions depend on various parameters.<\/p>\n<p><a href=\"https:\/\/www.combell.com\/en\/application-load-testing-service\" rel=\"noreferrer noopener\" target=\"_blank\">Stress testing<\/a> evaluates whether your webshop is ready for <strong>optimal performance<\/strong>. At Combell, we simulate a variety of user scenarios to test your website\u2019s <strong>responsiveness, stability, and speed<\/strong> under different conditions. This helps us identify problematic elements in your code or settings.<\/p>\n<p>If the stress test reveals unsatisfactory results, we can work together to pinpoint areas for improvement and make necessary optimizations.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-buttons is-vertical is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-iconic-blue-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.combell.com\/en\/application-load-testing-service\" style=\"border-radius:5px\">Conduct a stress test<\/a><\/div>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-uagb-icon-list uagb-block-5ab8253f uagb-icon-list__outer-wrap uagb-icon-list__layout-vertical uagb-icon-list__icon-at-top\">\n<div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-block-8bb0f477 uagb-icon-list-repeater uagb-icon-list__wrapper\"><a target=\"_self\" aria-label=\"Informing your hosting provider\" rel=\"noopener noreferrer\" href=\"#\"> <\/a><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\"><strong><strong><strong><strong>Informing your hosting provider<\/strong><\/strong><\/strong><\/strong><\/span><\/div>\n<\/div>\n<\/div>\n<p>A good hosting partner already provides <a href=\"https:\/\/www.combell.com\/en\/technology\/monitoring\" rel=\"noreferrer noopener\" target=\"_blank\">monitoring<\/a> services to respond quickly to issues.<\/p>\n<p>However, if you expect spikes in visitor traffic, it\u2019s a good idea to inform your hosting provider in advance. This allows them to take proactive steps, such as increasing your webshop\u2019s capacity if needed.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\"For an international and public film festival like Film Fest Gent, the programme launch and the accompanying start of ticket sales is crucial. It is the moment when film lovers, professionals and the press massively visit our website as enthusiastic keyboard warriors. We want to offer all these people an optimal user experience, something we have invested heavily in over the past few years together with Combell (and developer Glue). The experience of the past editions teaches us that Combell's hosting inspires confidence, which allows us to focus on spreading the love for film.\"<\/em><\/p>\n<p><cite>Sven Hollebeke - communication &amp; website Film Fest Gent<\/cite><\/p><\/blockquote>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">3. Put user experience first<\/h2>\n<p><strong>A golden tip:<\/strong> periodically visit your webshop as if you were a customer, or ask someone in your circle to place a test order. This lets you identify any pain points in your webshop and make adjustments as needed.<\/p>\n<p>Is the design intuitive? Is the website easy to navigate? And does it function reliably overall?<\/p>\n<p>As mentioned earlier, load speed and overall performance are critical to your revenue. If your webshop runs slower than a competitor\u2019s, customers are likely to choose the faster option!<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.combell.com\/nl\/blog\/files\/responsive-vs-not-responsive@2x-2.png\" alt=\"Create a responsive webshop.\" class=\"wp-image-27891\"\/><figcaption class=\"wp-element-caption\">Create a responsive webshop.<\/figcaption><\/figure>\n<\/div>\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p><strong>A seamless shopping experience often comes down to small adjustments.<\/strong> Here are a few tweaks that can make a big difference:<\/p>\n<ul>\n<li>If you\u2019re working with a webmaster, ask them to combine your JavaScript and CSS files.<\/li>\n<li>Ensure product images are appropriately sized\u2014not too large, but also not too small.<\/li>\n<li>Combine small images into one larger file using <a href=\"https:\/\/www.w3schools.com\/css\/css_image_sprites.asp\" target=\"_blank\" rel=\"noreferrer noopener\">image sprites<\/a>.<\/li>\n<li><a href=\"https:\/\/www.combell.com\/en\/help\/kb\/how-can-i-enable-gzip-compression\/\" target=\"_blank\" rel=\"noreferrer noopener\">Enable GZIP compression<\/a> for your pages; this is a server-level adjustment, so check with your hosting provider.<\/li>\n<li>Ensure your <a href=\"https:\/\/www.combell.com\/en\/blog\/mobile-friendly-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">webshop is mobile-friendly<\/a>.<\/li>\n<\/ul>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">4. Fine-tune your online marketing and SEO<\/h2>\n<p>Once your webshop is ready for the public, the next step is to attract visitors. Online marketing is key to this, with SEO and email campaigns being some of the most effective methods.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">What you need to do:<\/h3>\n<div class=\"wp-block-uagb-icon-list uagb-block-cb0ab87e uagb-icon-list__outer-wrap uagb-icon-list__layout-vertical uagb-icon-list__icon-at-top\">\n<div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-block-9cce8191 uagb-icon-list-repeater uagb-icon-list__wrapper\"><a target=\"_self\" aria-label=\"Optimize SEO settings\" rel=\"noopener noreferrer\" href=\"#\"> <\/a><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\"><strong><strong><strong><strong><strong>Optimize SEO settings<\/strong><\/strong><\/strong><\/strong><\/strong><\/span><\/div>\n<\/div>\n<\/div>\n<p>When you build a webshop or website, you want it to be easily found by search engines. This is where SEO (<em>Search Engine Optimization<\/em>) comes in.<\/p>\n<p>Optimize your webshop with relevant keywords and phrases so that it\u2019s <strong>naturally picked up by Google and ranks high in search results.<\/strong> You could also achieve a high position through paid ads, known as SEA (Search Engine Advertising). However, these ads can be costly.<\/p>\n<p>While the difference between ads and \u201corganic\u201d search results is often minimized, savvy users can recognize ads and may distrust them.<\/p>\n<p>If you\u2019re using <a href=\"https:\/\/www.combell.com\/en\/webshop-builder\" target=\"_blank\" rel=\"noreferrer noopener\">SiteBuilder with e-commerce<\/a>, built-in SEO tools are available, and WordPress offers plugins to help fine-tune your SEO settings.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-uagb-inline-notice uagb-inline_notice__align-left uagb-block-801ac93c uagb-inline_notice__outer-wrap\">\n<p class=\"uagb-notice-title\">Lees ook<\/p>\n<div class=\"uagb-notice-text\">\n<p> <a href=\"https:\/\/www.combell.com\/en\/blog\/seo-for-webshops\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to succeed with webshop SEO<\/a>.<\/p>\n<\/div>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-uagb-icon-list uagb-block-60dd1505 uagb-icon-list__outer-wrap uagb-icon-list__layout-vertical uagb-icon-list__icon-at-top\">\n<div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-block-aab011ab uagb-icon-list-repeater uagb-icon-list__wrapper\"><a target=\"_self\" aria-label=\"Boosting sales with email campaigns\" rel=\"noopener noreferrer\" href=\"#\"> <\/a><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\"><strong><strong><strong><strong><strong>Boosting sales with email campaigns<\/strong><\/strong><\/strong><\/strong><\/strong><\/span><\/div>\n<\/div>\n<\/div>\n<p>Email campaigns, like sending newsletters, allow you to connect with consumers and showcase your promotions. The impact of such campaigns is proven: done well, they can significantly increase your sales.<\/p>\n<p>Adding a contact form to your website, where customers can subscribe to your newsletter, is also worth the effort. This simple addition helps build your mailing list, increasing your campaign reach and effectiveness.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Email marketing delivers a high return on investment: for every euro spent, you get \u20ac42 back\u2014a 4200% ROI.<\/p>\n<p><cite><strong><a href=\"https:\/\/dma.org.uk\/uploads\/misc\/marketers-email-tracker-2019.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">According to DMA, Europe\u2019s largest marketing association.<\/a><\/strong><\/cite><\/p><\/blockquote>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>To implement <a href=\"https:\/\/www.combell.com\/en\/blog\/what-is-e-mail-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing<\/a>, use tools that allow bulk emailing, such as Flexmail or Mailchimp. Every Combell customer can enjoy a Flexmail account at a discounted rate!<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-buttons is-vertical is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-4 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-iconic-blue-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.combell.com\/en\/email-hosting\/email-marketing\" style=\"border-radius:5px\">Discover Flexmail including discount<\/a><\/div>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-uagb-icon-list uagb-block-db334bad uagb-icon-list__outer-wrap uagb-icon-list__layout-vertical uagb-icon-list__icon-at-top\">\n<div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-block-d0968223 uagb-icon-list-repeater uagb-icon-list__wrapper\"><a target=\"_self\" aria-label=\"Using social media\" rel=\"noopener noreferrer\" href=\"#\"> <\/a><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\"><strong><strong><strong><strong><strong>Using social media<\/strong><\/strong><\/strong><\/strong><\/strong><\/span><\/div>\n<\/div>\n<\/div>\n<p>Social media\u2019s power to reach customers cannot be underestimated. If you have an Instagram or Facebook page\u2014or even venture onto TikTok, if that\u2019s where your audience is\u2014you can create a strong impression with quality photos, unique content, and good copy. Plus, it builds brand awareness!<\/p>\n<p>Social media offers an <strong>accessible, budget-friendly way to promote your business.<\/strong> Highlight your promotions and attract curious customers to your webshop.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"731\" src=\"https:\/\/www.combell.com\/en\/blog\/files\/blog-social-media-1024x731.png\" alt=\"Use social media to funnel people to your webshop\" class=\"wp-image-12674\" srcset=\"https:\/\/www.combell.com\/en\/blog\/files\/blog-social-media-1024x731.png 1024w, https:\/\/www.combell.com\/en\/blog\/files\/blog-social-media-300x214.png 300w, https:\/\/www.combell.com\/en\/blog\/files\/blog-social-media-768x549.png 768w, https:\/\/www.combell.com\/en\/blog\/files\/blog-social-media.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Use social media to funnel people to your webshop<\/figcaption><\/figure>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Bring on the traffic!<\/h2>\n<p>Sales seasons and promotional events are the <strong>highlight of the year<\/strong> for many online shops. That\u2019s why it\u2019s crucial to stay extra vigilant during these peak times.<\/p>\n<p>If you encounter issues with speed or website functionality, a reliable hosting provider like Combell will be ready to help you resolve them! So, let that traffic flow. If you\u2019ve followed our step-by-step guide, you\u2019ll have nothing to worry about.<\/p>\n<p>Want to learn more about running your webshop with confidence? <a href=\"https:\/\/www.combell.com\/en\/hosting\/performance\" target=\"_blank\" rel=\"noreferrer noopener\">Contact our experts!<\/a><\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In this article we give you important tips to run a successful web store during peak periods such as sales or smashing promotions.<\/p>\n","protected":false},"author":33,"featured_media":9534,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[61,63],"tags":[96,249,86,38],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.combell.com\/en\/blog\/files\/A-successful-web-store-during-busy-periods-make-sure-you-are-ready-Small.jpg",1200,420,false],"thumbnail":["https:\/\/www.combell.com\/en\/blog\/files\/A-successful-web-store-during-busy-periods-make-sure-you-are-ready-Small-50x50.jpg",50,50,true],"medium":["https:\/\/www.combell.com\/en\/blog\/files\/A-successful-web-store-during-busy-periods-make-sure-you-are-ready-Small-300x105.jpg",300,105,true],"medium_large":["https:\/\/www.combell.com\/en\/blog\/files\/A-successful-web-store-during-busy-periods-make-sure-you-are-ready-Small-768x269.jpg",768,269,true],"large":["https:\/\/www.combell.com\/en\/blog\/files\/A-successful-web-store-during-busy-periods-make-sure-you-are-ready-Small-1024x358.jpg",1024,358,true],"1536x1536":["https:\/\/www.combell.com\/en\/blog\/files\/A-successful-web-store-during-busy-periods-make-sure-you-are-ready-Small.jpg",1200,420,false],"2048x2048":["https:\/\/www.combell.com\/en\/blog\/files\/A-successful-web-store-during-busy-periods-make-sure-you-are-ready-Small.jpg",1200,420,false],"post-featured":["https:\/\/www.combell.com\/en\/blog\/files\/A-successful-web-store-during-busy-periods-make-sure-you-are-ready-Small-850x290.jpg",850,290,true],"post-featured-opt":["https:\/\/www.combell.com\/en\/blog\/files\/A-successful-web-store-during-busy-periods-make-sure-you-are-ready-Small-750x256.jpg",750,256,true],"post-featured-opt-md":["https:\/\/www.combell.com\/en\/blog\/files\/A-successful-web-store-during-busy-periods-make-sure-you-are-ready-Small-850x290.jpg",850,290,true],"post-featured-opt-sm":["https:\/\/www.combell.com\/en\/blog\/files\/A-successful-web-store-during-busy-periods-make-sure-you-are-ready-Small-485x165.jpg",485,165,true],"post-featured-opt-xs":["https:\/\/www.combell.com\/en\/blog\/files\/A-successful-web-store-during-busy-periods-make-sure-you-are-ready-Small-375x128.jpg",375,128,true],"post-most-popular":["https:\/\/www.combell.com\/en\/blog\/files\/A-successful-web-store-during-busy-periods-make-sure-you-are-ready-Small-50x50.jpg",50,50,true],"post-author":["https:\/\/www.combell.com\/en\/blog\/files\/A-successful-web-store-during-busy-periods-make-sure-you-are-ready-Small-60x60.jpg",60,60,true]},"uagb_author_info":{"display_name":"Amber","author_link":"https:\/\/www.combell.com\/en\/blog\/author\/amber\/"},"uagb_comment_info":0,"uagb_excerpt":"In this article we give you important tips to run a successful web store during peak periods such as sales or smashing promotions.","_links":{"self":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/6101"}],"collection":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/comments?post=6101"}],"version-history":[{"count":35,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/6101\/revisions"}],"predecessor-version":[{"id":12878,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/6101\/revisions\/12878"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/media\/9534"}],"wp:attachment":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/media?parent=6101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/categories?post=6101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/tags?post=6101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}