{"id":5708,"date":"2015-08-12T15:01:08","date_gmt":"2015-08-12T13:01:08","guid":{"rendered":"https:\/\/www.combell.com\/en\/blog\/?p=5708"},"modified":"2020-03-09T16:25:25","modified_gmt":"2020-03-09T15:25:25","slug":"seo-should-the-url-of-a-web-page-be-written-in-the-same-language-as-the-content-of-the-page","status":"publish","type":"post","link":"https:\/\/www.combell.com\/en\/blog\/seo-should-the-url-of-a-web-page-be-written-in-the-same-language-as-the-content-of-the-page\/","title":{"rendered":"SEO: should the URL of a web page be written in the same language as the content of the page?"},"content":{"rendered":"<p>For a website that is intended for use by different language groups, webmasters often use a web address that points to the content in the original language. Is this wrong?<\/p>\n<p>Colleagues from <a href=\"https:\/\/www.seroundtable.com\/google-url-language-format-20523.html\" target=\"_blank\" rel=\"noopener noreferrer\">SERoundtable<\/a> have drawn our attention on a small, yet important point for SEO and multilingual websites. Webmasters who manage sites with an international public and versions in different languages: keep your ears wide open!<\/p>\n<p>The content of a site is often available in multiple languages - French, English, Spanish, Dutch... And for the sake of convenience, the structure of the website is often repeated from one language to another. The URLs that point to the pages keep the same title. As a result, the content is written in one language, and the URL is in another language.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-5709\" title=\"Language url influence on SEO\" src=\"https:\/\/www.combell.com\/en\/blog\/files\/2015\/08\/Language-url-influence-on-seo-300x300.png\" alt=\"Language url influence on seo\" width=\"120\" height=\"120\" srcset=\"https:\/\/www.combell.com\/en\/blog\/files\/2015\/08\/Language-url-influence-on-seo-300x300.png 300w, https:\/\/www.combell.com\/en\/blog\/files\/2015\/08\/Language-url-influence-on-seo-50x50.png 50w, https:\/\/www.combell.com\/en\/blog\/files\/2015\/08\/Language-url-influence-on-seo-60x60.png 60w, https:\/\/www.combell.com\/en\/blog\/files\/2015\/08\/Language-url-influence-on-seo.png 380w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/>In other words: the managers of the site do think about translating the content of the website in different languages, but they do not change the title \u2013 they only provide a link that points to a subdirectory for the language.<\/p>\n<p>In more concrete terms, an article that deals with \u201cGoogle best practices for URLs\u201d will be titled \u201cBeste praktijken voor URL's\u201d in the Dutch version, but the URL will always be www.mywebsite.be\/nl\/google_best_practices_for.urls.htm.<\/p>\n<p>This may have a negative influence on the website\u2019s SEO, due to the discrepancy between the different languages used for the URL and the content. This has also been confirmed in a recent <a href=\"https:\/\/www.youtube.com\/watch?v=DptYxx9xUMs#t=2854\" target=\"_blank\" rel=\"noopener noreferrer\">Hangout<\/a>, which was intended for people who speak Hindi and English. Please start watching the video at 0:47:23 for the fragment in question.<\/p>\n<p>A small nuance that might, however, have significant consequences!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For a website that is intended for use by different language groups, webmasters often use a web address that points to the content in the original language. Is this wrong?...<\/p>\n","protected":false},"author":5,"featured_media":5711,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[7],"tags":[55,135,128,161],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.combell.com\/en\/blog\/files\/2015\/08\/Google-SEO-language-website-adress.jpg",850,290,false],"thumbnail":["https:\/\/www.combell.com\/en\/blog\/files\/2015\/08\/Google-SEO-language-website-adress-50x50.jpg",50,50,true],"medium":["https:\/\/www.combell.com\/en\/blog\/files\/2015\/08\/Google-SEO-language-website-adress-300x102.jpg",300,102,true],"medium_large":["https:\/\/www.combell.com\/en\/blog\/files\/2015\/08\/Google-SEO-language-website-adress.jpg",768,262,false],"large":["https:\/\/www.combell.com\/en\/blog\/files\/2015\/08\/Google-SEO-language-website-adress.jpg",850,290,false],"1536x1536":["https:\/\/www.combell.com\/en\/blog\/files\/2015\/08\/Google-SEO-language-website-adress.jpg",850,290,false],"2048x2048":["https:\/\/www.combell.com\/en\/blog\/files\/2015\/08\/Google-SEO-language-website-adress.jpg",850,290,false],"post-featured":["https:\/\/www.combell.com\/en\/blog\/files\/2015\/08\/Google-SEO-language-website-adress.jpg",850,290,false],"post-featured-opt":["https:\/\/www.combell.com\/en\/blog\/files\/2015\/08\/Google-SEO-language-website-adress-750x256.jpg",750,256,true],"post-featured-opt-md":["https:\/\/www.combell.com\/en\/blog\/files\/2015\/08\/Google-SEO-language-website-adress.jpg",850,290,false],"post-featured-opt-sm":["https:\/\/www.combell.com\/en\/blog\/files\/2015\/08\/Google-SEO-language-website-adress-485x165.jpg",485,165,true],"post-featured-opt-xs":["https:\/\/www.combell.com\/en\/blog\/files\/2015\/08\/Google-SEO-language-website-adress-375x128.jpg",375,128,true],"post-most-popular":["https:\/\/www.combell.com\/en\/blog\/files\/2015\/08\/Google-SEO-language-website-adress-50x50.jpg",50,50,true],"post-author":["https:\/\/www.combell.com\/en\/blog\/files\/2015\/08\/Google-SEO-language-website-adress-60x60.jpg",60,60,true]},"uagb_author_info":{"display_name":"Romy","author_link":"https:\/\/www.combell.com\/en\/blog\/author\/romy\/"},"uagb_comment_info":0,"uagb_excerpt":"For a website that is intended for use by different language groups, webmasters often use a web address that points to the content in the original language. Is this wrong?...","_links":{"self":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/5708"}],"collection":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/comments?post=5708"}],"version-history":[{"count":4,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/5708\/revisions"}],"predecessor-version":[{"id":7991,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/5708\/revisions\/7991"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/media\/5711"}],"wp:attachment":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/media?parent=5708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/categories?post=5708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/tags?post=5708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}