{"id":45,"date":"2008-01-31T15:27:00","date_gmt":"2008-01-31T14:27:00","guid":{"rendered":"http:\/\/www.combell.com\/2008\/01\/31\/search-engines-the-most-important-marketing-channel-for-online-shops\/"},"modified":"2021-06-22T14:25:28","modified_gmt":"2021-06-22T12:25:28","slug":"search-engines-the-most-important-marketing-channel-for-online-shops","status":"publish","type":"post","link":"https:\/\/www.combell.com\/en\/blog\/search-engines-the-most-important-marketing-channel-for-online-shops\/","title":{"rendered":"Search engines, the most important marketing channel for online shops"},"content":{"rendered":"<p>A study conducted during the Webwinkel Vakdagen in Utrecht showed that search engines are the most important marketing channel for numerous online shops. More than 60% of the respondents are satisfied to very satisfied regarding search engine optimization (SEO).<\/p>\n<p>This satisfaction level is supported by an increase of SEO budgets: 35% of the respondents will invest more in SEO in comparison with last year. There is also an increase in budgets allocated to SEA and e-mail marketing to the detriment of printed media, paying links and online advertising.<\/p>\n<p><a href=\"http:\/\/www.webwinkelvakdagen.nl\/site.php?pagina=introduction&amp;parent=home&amp;taal=engels\" target=\"_blank\" rel=\"noopener\">http:\/\/www.webwinkelvakdagen.nl\/site.php?pagina=introduction&amp;parent=home&amp;taal=engels<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A study conducted during the Webwinkel Vakdagen in Utrecht showed that search engines are the most important marketing channel for numerous online shops. More than 60% of the respondents are...<\/p>\n","protected":false},"author":3,"featured_media":4959,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[66],"tags":[],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.combell.com\/en\/blog\/files\/2014\/11\/mobile-friendly.jpg",850,290,false],"thumbnail":["https:\/\/www.combell.com\/en\/blog\/files\/2014\/11\/mobile-friendly-50x50.jpg",50,50,true],"medium":["https:\/\/www.combell.com\/en\/blog\/files\/2014\/11\/mobile-friendly-300x102.jpg",300,102,true],"medium_large":["https:\/\/www.combell.com\/en\/blog\/files\/2014\/11\/mobile-friendly.jpg",768,262,false],"large":["https:\/\/www.combell.com\/en\/blog\/files\/2014\/11\/mobile-friendly.jpg",850,290,false],"1536x1536":["https:\/\/www.combell.com\/en\/blog\/files\/2014\/11\/mobile-friendly.jpg",850,290,false],"2048x2048":["https:\/\/www.combell.com\/en\/blog\/files\/2014\/11\/mobile-friendly.jpg",850,290,false],"post-featured":["https:\/\/www.combell.com\/en\/blog\/files\/2014\/11\/mobile-friendly.jpg",850,290,false],"post-featured-opt":["https:\/\/www.combell.com\/en\/blog\/files\/2014\/11\/mobile-friendly.jpg",750,256,false],"post-featured-opt-md":["https:\/\/www.combell.com\/en\/blog\/files\/2014\/11\/mobile-friendly.jpg",850,290,false],"post-featured-opt-sm":["https:\/\/www.combell.com\/en\/blog\/files\/2014\/11\/mobile-friendly.jpg",485,165,false],"post-featured-opt-xs":["https:\/\/www.combell.com\/en\/blog\/files\/2014\/11\/mobile-friendly.jpg",375,128,false],"post-most-popular":["https:\/\/www.combell.com\/en\/blog\/files\/2014\/11\/mobile-friendly-50x50.jpg",50,50,true],"post-author":["https:\/\/www.combell.com\/en\/blog\/files\/2014\/11\/mobile-friendly-60x60.jpg",60,60,true]},"uagb_author_info":{"display_name":"Tom","author_link":"https:\/\/www.combell.com\/en\/blog\/author\/tom\/"},"uagb_comment_info":0,"uagb_excerpt":"A study conducted during the Webwinkel Vakdagen in Utrecht showed that search engines are the most important marketing channel for numerous online shops. More than 60% of the respondents are...","_links":{"self":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/45"}],"collection":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/comments?post=45"}],"version-history":[{"count":4,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/45\/revisions"}],"predecessor-version":[{"id":5407,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/45\/revisions\/5407"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/media\/4959"}],"wp:attachment":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/media?parent=45"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/categories?post=45"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/tags?post=45"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}