{"id":4173,"date":"2014-07-17T09:27:59","date_gmt":"2014-07-17T09:27:59","guid":{"rendered":"https:\/\/www.combell.com\/en\/blog\/?p=4173"},"modified":"2020-05-11T14:37:40","modified_gmt":"2020-05-11T12:37:40","slug":"can-guest-blogging-help-you-with-your-seo-so-long-as-it-remains-honest","status":"publish","type":"post","link":"https:\/\/www.combell.com\/en\/blog\/can-guest-blogging-help-you-with-your-seo-so-long-as-it-remains-honest\/","title":{"rendered":"Can Guest Blogging help you with your SEO? So long as it remains honest!"},"content":{"rendered":"

\"Guest<\/a>Google is not the Bible. But if you depend on Google for attracting traffic to your web site, you need to pay attention to every word, every change that Google makes to its rules, as if you were drinking in the words of a wise old sage.<\/strong><\/em><\/p>\n

Recent events have clearly shown that the rules made by Google can sometimes be very unstable. After having first encouraged \u201cauthorship\u201d for news articles and posts on blogs, this principle has recently been abandoned. The information which used to contain the name, photo, link to Google+ and the entry giving the number of circles in which the author appears have recently been reduced to the name and the link to Google+<\/a>.<\/p>\n

Moreover, Google\u2019s rules are not always clear. Google \u201cpunishes\u201d your site if there is duplicate content, in other words, content which can be found on other sites. But can Google really distinguish between an article published on your website after this same article has previously been published on the author\u2019s blog, and content which has been \u201cborrowed\u201d from third parties (with or without their consent) in order to fill up pages with the sole aim of attracting visitors?<\/p>\n

Matt Cutt, the well known SEO specialist at Google recently attempted to answer this difficult question in an article. Cutts first of all stirred up controversy by stating that guest blogging is simply something you shouldn't do, because it is too close to spam. Later, however, he nuanced<\/a> his position. You need not worry about placing a guest blog on your site, but take into account the following rules: don\u2019t do it too often, insert it in the right place and make sure that the content is suitable.<\/p>\n

If you are the author of an article, you should be careful about the sites to which you give permission to use your content. If these sites are \u201cdubious\u201d in the eyes of Google because they contain too much spam, that can also damage you. Here are some general rules to help you in this connection:<\/p>\n