{"id":2516,"date":"2011-05-10T11:23:52","date_gmt":"2011-05-10T11:23:52","guid":{"rendered":"https:\/\/www.combell.com\/en\/blog\/?p=2516"},"modified":"2015-06-03T16:54:53","modified_gmt":"2015-06-03T14:54:53","slug":"web-shops-recover-lost-buyers-through-e-mail","status":"publish","type":"post","link":"https:\/\/www.combell.com\/en\/blog\/web-shops-recover-lost-buyers-through-e-mail\/","title":{"rendered":"Web shops recover lost buyers through e-mail"},"content":{"rendered":"<p><a href=\"https:\/\/www.combell.com\/fr\/blog\/files\/2011\/05\/winkelwagen.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.combell.com\/fr\/blog\/files\/2011\/05\/winkelwagen.jpg\" alt=\"\" title=\"winkelwagen\" width=\"160\" height=\"240\" class=\"alignleft size-full wp-image-2577\" \/><\/a>According to a <a href=\"http:\/\/www.bizreport.com\/2011\/03\/online-retailers-recover-cart-abandonment-sales-via-email.html\" target=\"_blank\" rel=\"noopener\">recent study<\/a> by Forrester, 1\/7 potential customers in a web shop drop out, leaving the shop before checkout.  More and more web shops use e- mail to lure back the buyer - an increase of 6% since last year.<\/p>\n<p>Although the buyer hasn\u2019t completed his purchase, the merchant does know two things: the buyer has a need, and the product he wants is registered. Nevertheless, the merchant needs to properly make up his follow-up mail in order not to be too intrusive, while presenting it more as an extra service.<\/p>\n<p> Some tips for a successful mailing:<br \/>\n- More often, users are not personally addressed to with their proper name, because it\u2019s widely regarded as too familiar, and therefore an invasion of the privacy.<br \/>\n- The right time to send such a mail is 6.15 days after the shopping cart was left.<br \/>\n- As more and more consumers prefer a mail in HTML format, you can add a picture of the abandoned product.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to a recent study by Forrester, 1\/7 potential customers in a web shop drop out, leaving the shop before checkout. More and more web shops use e- mail to...<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[66],"tags":[],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"post-featured":false,"post-featured-opt":false,"post-featured-opt-md":false,"post-featured-opt-sm":false,"post-featured-opt-xs":false,"post-most-popular":false,"post-author":false},"uagb_author_info":{"display_name":"Tom","author_link":"https:\/\/www.combell.com\/en\/blog\/author\/tom\/"},"uagb_comment_info":0,"uagb_excerpt":"According to a recent study by Forrester, 1\/7 potential customers in a web shop drop out, leaving the shop before checkout. More and more web shops use e- mail to...","_links":{"self":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/2516"}],"collection":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/comments?post=2516"}],"version-history":[{"count":14,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/2516\/revisions"}],"predecessor-version":[{"id":2531,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/2516\/revisions\/2531"}],"wp:attachment":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/media?parent=2516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/categories?post=2516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/tags?post=2516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}