{"id":1773,"date":"2009-10-03T14:51:47","date_gmt":"2009-10-03T13:51:47","guid":{"rendered":"http:\/\/www.combell.com\/?p=1773"},"modified":"2015-06-03T16:55:00","modified_gmt":"2015-06-03T14:55:00","slug":"surfers-only-have-2-seconds","status":"publish","type":"post","link":"https:\/\/www.combell.com\/en\/blog\/surfers-only-have-2-seconds\/","title":{"rendered":"Surfers only have 2 seconds"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.combell.com\/en\/blog\/files\/2009\/09\/loading-icon.gif\" alt=\"loading-icon\" width=\"150\" height=\"120\" class=\"alignright size-full wp-image-1759\" \/>Web shops should make sure their page loads fast, because <a href=\"http:\/\/www.akamai.com\/html\/awe\/login.html?campaign_id=AANA-509UI6&amp;curl=\/dl\/whitepapers\/ecommerce_website_perf_wp.pdf\" target=\"_blank\" rel=\"noopener\">new research <\/a>, conducted for Akamai amongst 1048 American Internet users, has revealed that users expect a page to have loaded in 2 seconds. During a similar study performed in 2006, users were still prepared to wait for 4 seconds. To be precise, 47% of respondents expect the site to have loaded in 2 seconds or less. 40% even said that they do not wait for more than 3 seconds before they navigate away from the site.<!--more--><\/p>\n<p>If you make the customer wait for too long, he will become restless. 14% will immediately take their business to another shopping site and 23% will abort their visit or leave the computer altogether. 39% start another task on their computer and their focus on shopping is thus disrupted. When a customer becomes restless on account of long waiting times, it is highly probable that you will lose a sale.<\/p>\n<p>Worse even, this frustration is not temporary, but will also affect the reputation of your store. 69% of dissatisfied online shoppers have declared to be less inclined to make future purchases at said web shop, which is 17% more than in the 2006 study. This leads to a negative perception of the company with 46% of online shoppers, and 44% talk about this negative experience with their family and friends. The negative consequences are also present with users who perform online research and then purchase the product in a brick store: 27% will not make this purchase if the website loads too slowly.<br \/>\nThis impatience is of course a direct consequence of the ever increasing integration of broadband. And since 62% of Belgian and 85% of Dutch web surfers already have a broadband connection, this impatience will undoubtedly also influence their decisions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Web shops should make sure their page loads fast, because new research , conducted for Akamai amongst 1048 American Internet users, has revealed that users expect a page to have...<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[66],"tags":[],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"post-featured":false,"post-featured-opt":false,"post-featured-opt-md":false,"post-featured-opt-sm":false,"post-featured-opt-xs":false,"post-most-popular":false,"post-author":false},"uagb_author_info":{"display_name":"Tom","author_link":"https:\/\/www.combell.com\/en\/blog\/author\/tom\/"},"uagb_comment_info":0,"uagb_excerpt":"Web shops should make sure their page loads fast, because new research , conducted for Akamai amongst 1048 American Internet users, has revealed that users expect a page to have...","_links":{"self":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/1773"}],"collection":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/comments?post=1773"}],"version-history":[{"count":4,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/1773\/revisions"}],"predecessor-version":[{"id":5159,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/1773\/revisions\/5159"}],"wp:attachment":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/media?parent=1773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/categories?post=1773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/tags?post=1773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}