{"id":14131,"date":"2026-05-05T16:07:32","date_gmt":"2026-05-05T14:07:32","guid":{"rendered":"https:\/\/www.combell.com\/en\/blog\/?p=14131"},"modified":"2026-05-05T16:07:36","modified_gmt":"2026-05-05T14:07:36","slug":"what-if-your-vmware-license-disappears","status":"publish","type":"post","link":"https:\/\/www.combell.com\/en\/blog\/what-if-your-vmware-license-disappears\/","title":{"rendered":"What if your VMware license disappears? Your options as a reseller"},"content":{"rendered":"<p><strong>Broadcom has thoroughly reshaped the VMware partner program. For many IT resellers, this means one thing in practice: they lose their license and with it the ability to sell, support, and manage VMware solutions. This goes beyond a technical change. It affects the core of your business and, therefore, what your customers expect from you. That\u2019s why we\u2019re walking you through your options.<\/strong><\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Combell: your VMware Pinnacle Partner<\/h2>\n<p>Following the acquisition by Broadcom, the partner network has been significantly reduced. Only a select number of players retain full access to VMware Cloud Foundation (VCF).<\/p>\n<p>Combell, as part of team.blue, is one of them.<\/p>\n<p>As a VMware Pinnacle Partner, we can help you continue your VMware activities, even if your own license is not renewed.<\/p>\n<p>You can keep offering VMware solutions to your customers through us, while fully preserving your customer relationship.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.combell.com\/nl\/blog\/files\/vmware-combell-pinnacle-partner@2x.png\" alt=\"\" class=\"wp-image-29851\"\/><\/figure>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p><strong>What we offer:<\/strong><\/p>\n<div class=\"wp-block-uagb-icon-list uagb-block-d8a4be0d uagb-icon-list__outer-wrap uagb-icon-list__layout-vertical uagb-icon-list__icon-at-top\">\n<div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-block-6c89187e uagb-icon-list-repeater uagb-icon-list__wrapper\"><a target=\"_self\" aria-label=\"Licenses, management, and support\" rel=\"noopener noreferrer\" href=\"#\"> <\/a><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Licenses, management, and support<\/span><\/div>\n<div class=\"wp-block-uagb-icon-list-child uagb-block-ca6d04f0 uagb-icon-list-repeater uagb-icon-list__wrapper\"><a target=\"_self\" aria-label=\"White-label solutions where you remain the customer owner\" rel=\"noopener noreferrer\" href=\"#\"> <\/a><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">White-label solutions where you remain the customer owner<\/span><\/div>\n<div class=\"wp-block-uagb-icon-list-child uagb-block-7581df81 uagb-icon-list-repeater uagb-icon-list__wrapper\"><a target=\"_self\" aria-label=\"A dedicated VMware team with certified access and extensive experience\" rel=\"noopener noreferrer\" href=\"#\"> <\/a><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">A dedicated VMware team with certified access and extensive experience<\/span><\/div>\n<\/div>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">A market in full transition<\/h3>\n<p>When resellers lose their VMware licenses, it doesn\u2019t just affect them - it impacts their customers too. Suddenly, those customers are faced with a choice they may not have previously considered.<\/p>\n<p>This brings both practical and strategic uncertainty. One question keeps coming up:<\/p>\n<p><em>\"Now that Broadcom has acquired VMware, is it still wise to build your future on it?\"<\/em><\/p>\n<p>A fair question, and one we take seriously.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">A critical view, including of VMware<\/h3>\n<p>We understand the concern. We\u2019ve been working with VMware for years and know how vendor decisions can directly impact partners and the trust of end customers.<\/p>\n<p>That\u2019s why we\u2019re very clear about our position: we stand by our partners.<\/p>\n<p>If we can\u2019t recommend a solution with full confidence, it makes no sense to build a business around it. Our assessment of VMware is not driven by loyalty to Broadcom, but by direct experience and a thorough analysis of the alternatives.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.combell.com\/nl\/blog\/files\/vmware-combell@2x-2.png\" alt=\"\" class=\"wp-image-29867\"\/><\/figure>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Why customers still choose VMware<\/h2>\n<p>When customers look at the full picture, many still choose VMware - not out of habit, but because the platform offers something few alternatives can match today.<\/p>\n<p>VMware is a mature, thoroughly tested, and operationally stable platform at scale. Its ecosystem is extensive, and the required expertise is already present within internal teams and partner networks.<\/p>\n<p>With VMware Cloud Foundation, the platform has also become more consolidated and more automated.<\/p>\n<p>Compute, storage, networking, security, and automation come together in one integrated stack, reducing complexity and making operations more predictable.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Alternatives? Yes, but consider the total cost<\/h3>\n<p>Exploring alternatives makes sense. But the biggest costs rarely lie in the license itself. They are found in:<\/p>\n<div class=\"wp-block-uagb-icon-list uagb-block-c2b8c96d uagb-icon-list__outer-wrap uagb-icon-list__layout-vertical uagb-icon-list__icon-at-top\">\n<div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-block-b4675ca1 uagb-icon-list-repeater uagb-icon-list__wrapper\"><a target=\"_self\" aria-label=\"Migration projects and the associated risks\" rel=\"noopener noreferrer\" href=\"#\"> <\/a><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Migration projects and the associated risks<\/span><\/div>\n<div class=\"wp-block-uagb-icon-list-child uagb-block-2f68b972 uagb-icon-list-repeater uagb-icon-list__wrapper\"><a target=\"_self\" aria-label=\"Restructuring applications and networks\" rel=\"noopener noreferrer\" href=\"#\"> <\/a><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Restructuring applications and networks<\/span><\/div>\n<div class=\"wp-block-uagb-icon-list-child uagb-block-c41169a5 uagb-icon-list-repeater uagb-icon-list__wrapper\"><a target=\"_self\" aria-label=\"Time investment and building new competencies\" rel=\"noopener noreferrer\" href=\"#\"> <\/a><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Time investment and building new competencies<\/span><\/div>\n<\/div>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">A VMware environment your customers can rely on<\/h2>\n<p>Combell offers a virtual data center (private cloud) based on VMware, which you can resell under your own brand:<\/p>\n<div class=\"wp-block-uagb-icon-list uagb-block-27da4130 uagb-icon-list__outer-wrap uagb-icon-list__layout-vertical uagb-icon-list__icon-at-top\">\n<div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-block-32d10932 uagb-icon-list-repeater uagb-icon-list__wrapper\"><a target=\"_self\" aria-label=\"Flexible and scalable; from a few virtual machines to hundreds\" rel=\"noopener noreferrer\" href=\"#\"> <\/a><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Flexible and scalable; from a few virtual machines to hundreds<\/span><\/div>\n<div class=\"wp-block-uagb-icon-list-child uagb-block-031a7b45 uagb-icon-list-repeater uagb-icon-list__wrapper\"><a target=\"_self\" aria-label=\"Managed by us, administered by you or the other way around\" rel=\"noopener noreferrer\" href=\"#\"> <\/a><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Managed by us, administered by you or the other way around<\/span><\/div>\n<div class=\"wp-block-uagb-icon-list-child uagb-block-4a10d275 uagb-icon-list-repeater uagb-icon-list__wrapper\"><a target=\"_self\" aria-label=\"Full VMware compatibility, without the operational headaches\" rel=\"noopener noreferrer\" href=\"#\"> <\/a><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Full VMware compatibility, without the operational headaches<\/span><\/div>\n<\/div>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Let's talk<\/h3>\n<p>We\u2019ll support you if you lose your VMware license, with solutions that fully respect your customer relationships and business model.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-buttons is-vertical is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-yellow-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.combell.com\/en\/servers\/vmware-server-hosting\">Schedule your meeting<\/a><\/div>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Broadcom has thoroughly reshaped the VMware partner program. For many IT resellers, this means one thing in practice: they lose their license and with it the ability to sell, support,...<\/p>\n","protected":false},"author":37,"featured_media":14133,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[67],"tags":[],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.combell.com\/en\/blog\/files\/wat-als-je-vmware-licentie-wegvalt-header-small.jpg",1200,420,false],"thumbnail":["https:\/\/www.combell.com\/en\/blog\/files\/wat-als-je-vmware-licentie-wegvalt-header-small-50x50.jpg",50,50,true],"medium":["https:\/\/www.combell.com\/en\/blog\/files\/wat-als-je-vmware-licentie-wegvalt-header-small-300x105.jpg",300,105,true],"medium_large":["https:\/\/www.combell.com\/en\/blog\/files\/wat-als-je-vmware-licentie-wegvalt-header-small-768x269.jpg",768,269,true],"large":["https:\/\/www.combell.com\/en\/blog\/files\/wat-als-je-vmware-licentie-wegvalt-header-small-1024x358.jpg",1024,358,true],"1536x1536":["https:\/\/www.combell.com\/en\/blog\/files\/wat-als-je-vmware-licentie-wegvalt-header-small.jpg",1200,420,false],"2048x2048":["https:\/\/www.combell.com\/en\/blog\/files\/wat-als-je-vmware-licentie-wegvalt-header-small.jpg",1200,420,false],"post-featured":["https:\/\/www.combell.com\/en\/blog\/files\/wat-als-je-vmware-licentie-wegvalt-header-small-850x290.jpg",850,290,true],"post-featured-opt":["https:\/\/www.combell.com\/en\/blog\/files\/wat-als-je-vmware-licentie-wegvalt-header-small-750x256.jpg",750,256,true],"post-featured-opt-md":["https:\/\/www.combell.com\/en\/blog\/files\/wat-als-je-vmware-licentie-wegvalt-header-small-850x290.jpg",850,290,true],"post-featured-opt-sm":["https:\/\/www.combell.com\/en\/blog\/files\/wat-als-je-vmware-licentie-wegvalt-header-small-485x165.jpg",485,165,true],"post-featured-opt-xs":["https:\/\/www.combell.com\/en\/blog\/files\/wat-als-je-vmware-licentie-wegvalt-header-small-375x128.jpg",375,128,true],"post-most-popular":["https:\/\/www.combell.com\/en\/blog\/files\/wat-als-je-vmware-licentie-wegvalt-header-small-50x50.jpg",50,50,true],"post-author":["https:\/\/www.combell.com\/en\/blog\/files\/wat-als-je-vmware-licentie-wegvalt-header-small-60x60.jpg",60,60,true]},"uagb_author_info":{"display_name":"Jasper Van Biesen","author_link":"https:\/\/www.combell.com\/en\/blog\/author\/jaspervanbiesen\/"},"uagb_comment_info":0,"uagb_excerpt":"Broadcom has thoroughly reshaped the VMware partner program. For many IT resellers, this means one thing in practice: they lose their license and with it the ability to sell, support,...","_links":{"self":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/14131"}],"collection":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/comments?post=14131"}],"version-history":[{"count":2,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/14131\/revisions"}],"predecessor-version":[{"id":14136,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/14131\/revisions\/14136"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/media\/14133"}],"wp:attachment":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/media?parent=14131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/categories?post=14131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/tags?post=14131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}