{"id":13286,"date":"2025-07-17T14:34:16","date_gmt":"2025-07-17T12:34:16","guid":{"rendered":"https:\/\/www.combell.com\/en\/blog\/?p=13286"},"modified":"2026-05-08T16:10:36","modified_gmt":"2026-05-08T14:10:36","slug":"customer-story-flanders-classics","status":"publish","type":"post","link":"https:\/\/www.combell.com\/en\/blog\/customer-story-flanders-classics\/","title":{"rendered":"Combell helps Flanders Classics set the cace in the cloud"},"content":{"rendered":"<p><strong>When the classic cycling season kicks off with \u2018den Omloop\u2019, every cycling fan knows: it\u2019s on again. With iconic races like the Tour of Flanders and Gent-Wevelgem, <a href=\"https:\/\/www.flandersclassics.be\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Flanders Classics<\/a> has earned a solid place on the international cycling calendar. Backed by all-in IT support from partner <a href=\"https:\/\/www.dynamate.be\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dynamate<\/a> and robust cloud hosting from Combell, the organization is leading the digital pack as well.<\/strong><\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\" style=\"font-size:30px\">From rebranding to digital acceleration<\/h2>\n<p>Driven by a fresh new brand identity - designed by <a href=\"https:\/\/bureauborsche.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Bureau Mirko Borsche<\/a> - Flanders Classics aimed to make a difference online, too. Combell partner Dynamate translated this vision into a dynamic network of websites, focusing on <strong>user experience, innovation, and seamless design.<\/strong><\/p>\n<p>To support that technically, <strong>high-performance hosting <\/strong>was essential.<\/p>\n<p>\u201cWe chose Combell as a trusted partner. They\u2019re an established name with ISO certification, and that really helps to build trust with our clients,\u201d says the Dynamate team.<\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<figure class=\"wp-block-image size-large is-style-devplus-image-rounded-shadow\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"756\" src=\"https:\/\/www.combell.com\/en\/blog\/files\/flcs_mockup_1-1024x756.jpg\" alt=\"\" class=\"wp-image-13295\" srcset=\"https:\/\/www.combell.com\/en\/blog\/files\/flcs_mockup_1-1024x756.jpg 1024w, https:\/\/www.combell.com\/en\/blog\/files\/flcs_mockup_1-300x222.jpg 300w, https:\/\/www.combell.com\/en\/blog\/files\/flcs_mockup_1-768x567.jpg 768w, https:\/\/www.combell.com\/en\/blog\/files\/flcs_mockup_1-1536x1135.jpg 1536w, https:\/\/www.combell.com\/en\/blog\/files\/flcs_mockup_1-2048x1513.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\" style=\"font-size:30px\">One platform, multiple sites, full control<\/h2>\n<p>Flanders Classics now organizes races in various disciplines: <strong>road cycling, cyclocross, gravel, and even virtual e-sports.<\/strong> That diversity called for structure and clarity.<\/p>\n<p>Dynamate developed a <strong>multisite platform <\/strong>with a <strong>central CMS<\/strong>, allowing content, visuals, and navigation to be managed from one place.<\/p>\n<p>Each site in the network - from <a href=\"http:\/\/flandersclassics.be\" target=\"_blank\" rel=\"noreferrer noopener\">flandersclassics.be<\/a> to <a href=\"http:\/\/www.rondevanvlaanderen.be\/\" target=\"_blank\" rel=\"noreferrer noopener\">rondevanvlaanderen.be<\/a> - received a distinctive look and a tailored layout. With dynamic content blocks, editors can easily create or update pages.<\/p>\n<p>\u201cThe brutalist design allows room for bold photography and accent colors, without compromising flexibility,\u201d Dynamate notes.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cDuring major events like De Ronde or Gent-Wevelgem, we can quickly scale up or down thanks to Combell.\u201d<\/p>\n<p><cite>Combell partner Dynamate is the IT partner of Flanders Classics.<\/cite><\/p><\/blockquote>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p><strong>These Flanders Classics websites are hosted by Combell:<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/www.rondevanvlaanderen.be\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.rondevanvlaanderen.be\/<\/a><\/li>\n<li><a href=\"http:\/\/www.omloophetnieuwsblad.be\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.omloophetnieuwsblad.be\/<\/a><\/li>\n<li><a href=\"http:\/\/www.gent-wevelgem.be\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.gent-wevelgem.be\/<\/a><\/li>\n<li><a href=\"https:\/\/www.flandersclassics.be\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.flandersclassics.be<\/a><\/li>\n<li><a href=\"https:\/\/www.heathlandgravel.com\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.heathlandgravel.com<\/a><\/li>\n<li><a href=\"https:\/\/www.superprestigecyclocross.be\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.superprestigecyclocross.be<\/a><\/li>\n<li><a href=\"https:\/\/www.ucicyclocrossworldcup.com\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.ucicyclocrossworldcup.com<\/a><\/li>\n<\/ul>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\" style=\"font-size:30px\">A personalized experience, centrally managed<\/h2>\n<p>The new platform combines striking visuals with technical finesse:<\/p>\n<div class=\"wp-block-uagb-icon-list uagb-block-2367d557 uagb-icon-list__outer-wrap uagb-icon-list__layout-vertical uagb-icon-list__icon-at-top\">\n<div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-block-33dd4f12 uagb-icon-list-repeater uagb-icon-list__wrapper\"><a target=\"_self\" aria-label=\"Single Sign-On: One login for all sites\" rel=\"noopener noreferrer\" href=\"#\"> <\/a><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\"><strong>Single Sign-On<\/strong>: One login for all sites<\/span><\/div>\n<div class=\"wp-block-uagb-icon-list-child uagb-block-086d0c06 uagb-icon-list-repeater uagb-icon-list__wrapper\"><a target=\"_self\" aria-label=\"Dynamic content: Personalized info like start lists and course maps\" rel=\"noopener noreferrer\" href=\"#\"> <\/a><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\"><strong>Dynamic content<\/strong>: Personalized info like start lists and course maps<\/span><\/div>\n<div class=\"wp-block-uagb-icon-list-child uagb-block-3b3fe514 uagb-icon-list-repeater uagb-icon-list__wrapper\"><a target=\"_self\" aria-label=\"Smart registration: Visitors receive a race number based on their name and birthdate\" rel=\"noopener noreferrer\" href=\"#\"> <\/a><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\"><strong>Smart registration<\/strong>: Visitors receive a race number based on their name and birthdate<\/span><\/div>\n<div class=\"wp-block-uagb-icon-list-child uagb-block-f8b61dc0 uagb-icon-list-repeater uagb-icon-list__wrapper\"><a target=\"_self\" aria-label=\"Targeted news publishing: News can be posted per site or cross-site via the CMS\" rel=\"noopener noreferrer\" href=\"#\"> <\/a><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\"><strong>Targeted news publishing<\/strong>: News can be posted per site or cross-site via the CMS<\/span><\/div>\n<\/div>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>Behind the scenes, Combell provides <strong><a href=\"https:\/\/www.combell.com\/en\/cloud-hosting\" target=\"_blank\" rel=\"noreferrer noopener\">cloud hosting<\/a> that offers the necessary scalability<\/strong>. This is crucial during periods of high traffic.<\/p>\n<p>\u201cDuring peak races like De Ronde or Gent-Wevelgem, Combell lets us scale resources up and down effortlessly. That kind of flexibility - both technical and commercial - is exactly what we need as a partner, and what our client Flanders Classics expects.\u201d<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cCheap hosting might seem attractive, but when help is lacking in times of trouble, it ends up costing you much more.\u201d<\/p>\n<p><cite>Combell partner Dynamate<\/cite><\/p><\/blockquote>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\" style=\"font-size:30px\">Smart integrations and a scalable rollout<\/h2>\n<p>The multisite platform was rolled out in phases: smaller event sites came first, followed by larger platforms based on insights gained. Today, an integration with <strong>ActiveCampaign<\/strong> automatically links registered users to personalized email flows based on their interests.<\/p>\n<p>Thanks to the flexibility of Combell\u2019s hosting, this phased rollout happened without risk of overload. Combell supported the approach with ongoing monitoring and technical fine-tuning.<\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\" style=\"font-size:30px\">Powerful caching for peak traffic<\/h2>\n<p>Event websites experience their busiest days just before and during the event. Combell helped set up an <strong>advanced caching strategy with <a href=\"https:\/\/www.combell.com\/en\/technology\/varnish\">Varnish<\/a>.<\/strong> This setup is necessary to guarantee a fast experience for tens of thousands of visitors at the same time.<\/p>\n<p>\u201cThe Combell teams are really proactive. We have a <strong>direct line with their SRE support team for urgent technical questions.<\/strong> They monitor our servers in real time and offer optimizations themselves. That\u2019s incredibly valuable to us,\u201d says Dynamate.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cCombell offers optimizations proactively, that\u2019s priceless to us.\u201d<\/p>\n<p><cite>Combell partner Dynamate<\/cite><\/p><\/blockquote>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\" style=\"font-size:30px\">Working together as partners, not just suppliers<\/h2>\n<p>What does Dynamate really appreciate about working with Combell? The human aspect. \u2018You don't work with an anonymous ticket system, but with people. We can easily consult with the technical experts through various channels, from email and telephone to Slack. And there is 24\/7 support. If something goes wrong, Combell takes responsibility. No passing the buck, just solutions.\u2019<\/p>\n<p>That experience motivated Dynamate to also <strong><a href=\"https:\/\/www.combell.com\/en\/reseller-hosting\" target=\"_blank\" rel=\"noreferrer noopener\">become a Combell partner.<\/a><\/strong> \u2018The control panel is intuitive, the prices are attractive, and it saves our team a lot of time. <strong>We don't have to manage our own servers. Talk about peace of mind!\u2019<\/strong><\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWith Combell, you know you\u2019ll get fast and proper support.\u201d<\/p>\n<p><cite>Combell partner Dynamate<\/cite><\/p><\/blockquote>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\" style=\"font-size:30px\">Combell: A trusted cycling partner<\/h2>\n<p>Dynamate and Flanders Classics deliberately chose Combell. Not just as a hosting provider, but as a <strong>partner with vision.<\/strong> \"We advise other companies not to just look at the price.<\/p>\n<p><strong>Cheap hosting may seem attractive, but if you don't get any help when problems arise, you end up paying much more.<\/strong> Look for a company that thinks along with you, from the sales talks to the technical optimisations. With Combell, you know that you will be helped quickly and correctly.\"<\/p>\n<p>This great project shows how a strong digital strategy, supported by <strong>high-performance technology and <a href=\"https:\/\/www.combell.com\/en\/hosting\" rel=\"noreferrer noopener\" target=\"_blank\">reliable hosting<\/a><\/strong>, makes all the difference. With Dynamate as its digital construction team and Combell as its cloud partner, Flanders Classics is setting the pace not only on the road, but also online!<\/p>\n<p><strong>Want your cloud setup to lead the pack too?<\/strong><\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-buttons is-vertical is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-yellow-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/on.combell.com\/en\/contact-me\" target=\"_blank\" rel=\"noopener\">Get in touch with Combell<\/a><\/div>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>When the classic cycling season kicks off with \u2018den Omloop\u2019, every cycling fan knows: it\u2019s on again. With iconic races like the Tour of Flanders and Gent-Wevelgem, Flanders Classics has...<\/p>\n","protected":false},"author":37,"featured_media":13297,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[69],"tags":[],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.combell.com\/en\/blog\/files\/dynamate-flanders-classics-header-small-en.jpg",1200,420,false],"thumbnail":["https:\/\/www.combell.com\/en\/blog\/files\/dynamate-flanders-classics-header-small-en-50x50.jpg",50,50,true],"medium":["https:\/\/www.combell.com\/en\/blog\/files\/dynamate-flanders-classics-header-small-en-300x105.jpg",300,105,true],"medium_large":["https:\/\/www.combell.com\/en\/blog\/files\/dynamate-flanders-classics-header-small-en-768x269.jpg",768,269,true],"large":["https:\/\/www.combell.com\/en\/blog\/files\/dynamate-flanders-classics-header-small-en-1024x358.jpg",1024,358,true],"1536x1536":["https:\/\/www.combell.com\/en\/blog\/files\/dynamate-flanders-classics-header-small-en.jpg",1200,420,false],"2048x2048":["https:\/\/www.combell.com\/en\/blog\/files\/dynamate-flanders-classics-header-small-en.jpg",1200,420,false],"post-featured":["https:\/\/www.combell.com\/en\/blog\/files\/dynamate-flanders-classics-header-small-en-850x290.jpg",850,290,true],"post-featured-opt":["https:\/\/www.combell.com\/en\/blog\/files\/dynamate-flanders-classics-header-small-en-750x256.jpg",750,256,true],"post-featured-opt-md":["https:\/\/www.combell.com\/en\/blog\/files\/dynamate-flanders-classics-header-small-en-850x290.jpg",850,290,true],"post-featured-opt-sm":["https:\/\/www.combell.com\/en\/blog\/files\/dynamate-flanders-classics-header-small-en-485x165.jpg",485,165,true],"post-featured-opt-xs":["https:\/\/www.combell.com\/en\/blog\/files\/dynamate-flanders-classics-header-small-en-375x128.jpg",375,128,true],"post-most-popular":["https:\/\/www.combell.com\/en\/blog\/files\/dynamate-flanders-classics-header-small-en-50x50.jpg",50,50,true],"post-author":["https:\/\/www.combell.com\/en\/blog\/files\/dynamate-flanders-classics-header-small-en-60x60.jpg",60,60,true]},"uagb_author_info":{"display_name":"Jasper Van Biesen","author_link":"https:\/\/www.combell.com\/en\/blog\/author\/jaspervanbiesen\/"},"uagb_comment_info":0,"uagb_excerpt":"When the classic cycling season kicks off with \u2018den Omloop\u2019, every cycling fan knows: it\u2019s on again. With iconic races like the Tour of Flanders and Gent-Wevelgem, Flanders Classics has...","_links":{"self":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/13286"}],"collection":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/comments?post=13286"}],"version-history":[{"count":7,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/13286\/revisions"}],"predecessor-version":[{"id":14154,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/13286\/revisions\/14154"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/media\/13297"}],"wp:attachment":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/media?parent=13286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/categories?post=13286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/tags?post=13286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}