{"id":12699,"date":"2024-09-13T15:22:29","date_gmt":"2024-09-13T13:22:29","guid":{"rendered":"https:\/\/www.combell.com\/en\/blog\/?p=12699"},"modified":"2025-01-03T14:07:31","modified_gmt":"2025-01-03T13:07:31","slug":"seo-for-webshops","status":"publish","type":"post","link":"https:\/\/www.combell.com\/en\/blog\/seo-for-webshops\/","title":{"rendered":"Unlock the power of webshop SEO: attract customers effortlessly"},"content":{"rendered":"<p><strong>If you own a webshop, you want to attract as many customers as possible. Webshop SEO is a way to bring in new visitors for free. By fine-tuning your SEO settings, you can effortlessly draw customers through search engines like Google. Here\u2019s how to get started.<\/strong><\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-1  uagb-block-26d8d4f4     \"\n\t\t\t\t\tdata-scroll= \"1\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t><\/p>\n<div class=\"uagb-toc__wrap\">\n<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\t<strong>Table of contents<\/strong>\t\t\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 384 512\"><path d=\"M192 384c-8.188 0-16.38-3.125-22.62-9.375l-160-160c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L192 306.8l137.4-137.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-160 160C208.4 380.9 200.2 384 192 384z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<div class=\"uagb-toc__list-wrap\">\n<ol class=\"uagb-toc__list\">\n<li class=\"uagb-toc__list\"><a href=\"#webshop-seo-what-is-it-and-why-should-you-use-it\">Webshop SEO: what is it and why should you use it?<\/a><\/li>\n<ul class=\"uagb-toc__list\">\n<li class=\"uagb-toc__list\"><a href=\"#google-the-most-important-factor-for-seo\">Google: the most important factor for SEO<\/a><\/li>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"uagb-toc__list\"><a href=\"#how-seo-works-follow-these-four-steps\">How SEO works: follow these four steps<\/a><\/li>\n<ul class=\"uagb-toc__list\">\n<li class=\"uagb-toc__list\"><a href=\"#1-on-page-seo\">1\ufe0f\u20e3 On-Page SEO<\/a><\/li>\n<li class=\"uagb-toc__list\"><a href=\"#2-off-page-seo\">2\ufe0f\u20e3 Off-Page SEO<\/a><\/li>\n<li class=\"uagb-toc__list\"><a href=\"#3-link-building\">3\ufe0f\u20e3 Link building<\/a><\/li>\n<li class=\"uagb-toc__list\"><a href=\"#4-technical-seo\">4\ufe0f\u20e3 Technical SEO<\/a><\/li>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"uagb-toc__list\"><a href=\"#how-seo-works-behind-the-scenes\">How SEO works behind the scenes<\/a><\/li>\n<ul class=\"uagb-toc__list\">\n<li class=\"uagb-toc__list\"><a href=\"#crawling-and-indexing\">\u27a1\ufe0f Crawling and indexing<\/a><\/li>\n<li class=\"uagb-toc__list\"><a href=\"#algorithms-and-ranking\">\u27a1\ufe0f Algorithms and ranking<\/a><\/li>\n<li class=\"uagb-toc__list\"><a href=\"#result-display-and-optimization\">\u27a1\ufe0f Result display and optimization<\/a><\/li>\n<li class=\"uagb-toc__list\"><a href=\"#local-seo-and-personalization\">\u27a1\ufe0f Local SEO and personalization<\/a><\/li>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"uagb-toc__list\"><a href=\"#webshop-seo-tips-to-use-right-away\">Webshop SEO: tips to use right away<\/a><\/li>\n<ul class=\"uagb-toc__list\">\n<li class=\"uagb-toc__list\"><a href=\"#tip-start-with-keyword-research\">\u2713 Tip: start with keyword research<\/a><\/li>\n<li class=\"uagb-toc__list\"><a href=\"#tip-create-the-right-page-layout\">\u2713 Tip: create the right page layout<\/a><\/li>\n<li class=\"uagb-toc__list\"><a href=\"#tip-make-your-webshop-pages-seo-friendly\">\u2713 Tip: make your webshop pages SEO-friendly<\/a><\/li>\n<li class=\"uagb-toc__list\"><a href=\"#tip-use-google-my-business\">\u2713 Tip: use Google My Business<\/a><\/li>\n<li class=\"uagb-toc__list\"><a href=\"#tip-start-a-blog\">\u2713 Tip: Start a blog<\/a><\/li>\n<li class=\"uagb-toc__list\"><a href=\"#tip-build-an-internal-link-structure\">\u2713 Tip: build an internal link structure<\/a><\/li>\n<li class=\"uagb-toc__list\"><a href=\"#tip-build-a-mobile-friendly-webshop\">\u2713 Tip: build a mobile-friendly webshop<\/a><\/li>\n<li class=\"uagb-toc__list\"><a href=\"#tip-choose-only-top-quality-hosting\">\u2713 Tip: choose only top-quality hosting<\/a><\/li>\n<li class=\"uagb-toc__list\"><a href=\"#tip-dare-to-analyze-and-adjust\">\u2713 Tip: dare to analyze and adjust<\/a><\/li>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"uagb-toc__list\"><a href=\"#webshop-seo-mistakes-you-must-avoid\">Webshop SEO: mistakes you must avoid<\/a><\/li>\n<ul class=\"uagb-toc__list\">\n<li class=\"uagb-toc__list\"><a href=\"#keyword-stuffing\">Keyword Stuffing?<\/a><\/li>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"uagb-toc__list\"><a href=\"#frequently-asked-questions-about-improving-webshop-seo\">Frequently asked questions about improving webshop SEO<\/a><\/li>\n<\/ul>\n<\/ul>\n<\/ul>\n<\/ul>\n<\/ul>\n<\/ol><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Webshop SEO: what is it and why should you use it?<\/h2>\n<p>Before you can understand why webshop SEO optimization is so important, it's essential to learn the basics of SEO.<\/p>\n<p><strong>SEO, or Search Engine Optimization<\/strong>, is a key aspect of digital marketing. By applying certain SEO principles, you can improve the visibility of your webshop in search engines. Optimization means making improvements to help your site rank even higher.<\/p>\n<p>Using SEO, the goal is to position <a href=\"https:\/\/www.combell.com\/en\/build-your-webshop\" target=\"_blank\" rel=\"noreferrer noopener\">your webshop<\/a> as high as possible in the search engine results pages (SERPs), such as those displayed by Google and Bing. This applies strictly to organic, <strong>non-paid results.<\/strong> Improving your webshop\u2019s ranking through SEO should be viewed separately from paid advertising.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"731\" src=\"https:\/\/www.combell.com\/en\/blog\/files\/ranking-google-2-1024x731.png\" alt=\"Boost your webshop\u2019s performance through search engine optimization.\" class=\"wp-image-12794\" srcset=\"https:\/\/www.combell.com\/en\/blog\/files\/ranking-google-2-1024x731.png 1024w, https:\/\/www.combell.com\/en\/blog\/files\/ranking-google-2-300x214.png 300w, https:\/\/www.combell.com\/en\/blog\/files\/ranking-google-2-768x549.png 768w, https:\/\/www.combell.com\/en\/blog\/files\/ranking-google-2.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Boost your webshop\u2019s performance through search engine optimization.<\/figcaption><\/figure>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Google: the most important factor for SEO<\/h3>\n<p>For online stores, appearing at the top of Google\u2019s search results is crucial\u2014it's not just important, it's essential! In 2023, a staggering 91.7% of internet users turned to Google for information, leaving competitors like Bing and Yahoo far behind.<\/p>\n<p>A study by Chitika Insights also revealed that the websites or webshops ranking highest in search results capture the majority of traffic. Only 4.80% of users click on results from the second page, and even fewer visit the third.<\/p>\n<p>Even if your webshop is shining in the top search results, that doesn\u2019t guarantee you\u2019ll attract traffic. <strong>The first link in the results gets the most clicks, with the second result receiving more than half as many.<\/strong><\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"731\" src=\"https:\/\/www.combell.com\/en\/blog\/files\/google-ctr-by-position-en-1024x731.png\" alt=\"The higher you rank in search results, the more organic traffic you\u2019ll attract.\" class=\"wp-image-12792\" srcset=\"https:\/\/www.combell.com\/en\/blog\/files\/google-ctr-by-position-en-1024x731.png 1024w, https:\/\/www.combell.com\/en\/blog\/files\/google-ctr-by-position-en-300x214.png 300w, https:\/\/www.combell.com\/en\/blog\/files\/google-ctr-by-position-en-768x549.png 768w, https:\/\/www.combell.com\/en\/blog\/files\/google-ctr-by-position-en.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">The higher you rank in search results, the more organic traffic you\u2019ll attract.<\/figcaption><\/figure>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">How SEO works: follow these four steps<\/h2>\n<p>To check and optimize your SEO settings, you can start by linking the right keywords to your webshop, regularly publishing (new) relevant content, improving your shop\u2019s layout, and enhancing online security.<\/p>\n<p>While your goal is to get your entire webshop ranked high in Google, each individual page\u2014such as product pages, blogs, and contact pages\u2014contributes to that success. <strong>Therefore, every page should be SEO-optimized.<\/strong><\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>To achieve these optimizations, <strong>SEO follows a few key principles:<\/strong><\/p>\n<h3 class=\"wp-block-heading\">1\ufe0f\u20e3 On-Page SEO<\/h3>\n<p>This involves all improvements directly applied to your pages, making them immediately visible on your webshop. It includes adding relevant keywords, creating high-quality content, and optimizing your pages from a technical standpoint (such as <a href=\"https:\/\/www.combell.com\/en\/blog\/mobile-friendly-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">responsive design<\/a>, <a href=\"https:\/\/www.combell.com\/en\/blog\/website-load-time-nothing-but-ultrafast-is-good-enough\/\" target=\"_blank\" rel=\"noreferrer noopener\">load speed<\/a>, and <a href=\"https:\/\/www.combell.com\/en\/blog\/what-is-https\/\" target=\"_blank\" rel=\"noreferrer noopener\">HTTPS connections<\/a>).<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">2\ufe0f\u20e3 Off-Page SEO<\/h3>\n<p>This focuses on activities outside of your webshop to boost your ranking in search results. It includes leveraging social media, running marketing campaigns and ads, and building your online reputation, such as responding to reviews and feedback.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">3\ufe0f\u20e3 Link building<\/h3>\n<p>Technically, link building falls under off-page SEO. It\u2019s a powerful strategy where you aim to get external, high-quality websites to link back to your site or pages. Link building increases your site\u2019s authority, helping you rank higher in search engines.<\/p>\n<p>Google views these links as endorsements, which signal the relevance and quality of your content. Link building happens organically, when other sites link to your high-quality content, and intentionally, through collaborations with partners, bloggers, etc.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">4\ufe0f\u20e3 Technical SEO<\/h3>\n<p>This focuses on improving the technical elements of your webshop that impact performance and accessibility for search engines.<\/p>\n<p>These adjustments happen in the back-end of your webshop and are not immediately visible to customers, but they play a crucial role in enhancing your site\u2019s rankings and visibility.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>Here are some key aspects:<\/p>\n<ul>\n<li><strong>Navigation structure<\/strong>: ensure a clear, logical, and user-friendly structure, allowing search engines to easily crawl and index your content.<\/li>\n<li><strong>Sitemaps<\/strong>: use XML sitemaps to help search engines find all your webshop\u2019s pages.<\/li>\n<li><strong>Robots.txt<\/strong>: configure the <a href=\"https:\/\/support.google.com\/webmasters\/answer\/6062598?hl=nl\" target=\"_blank\" rel=\"noreferrer noopener\">robots.txt file<\/a> to tell search engines which pages to crawl or not.<\/li>\n<li><strong>Structured data and schema markup<\/strong>: add structured data to provide extra information to search engines about your content, which can result in richer search results (like rich snippets).<\/li>\n<\/ul>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>In the background, your SEO tools will work to influence the algorithms, crawlers, and databases that search engines like Google use to determine the <strong>relevance and value<\/strong> of web pages.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"731\" src=\"https:\/\/www.combell.com\/en\/blog\/files\/how-seo-works-en-1-1024x731.jpg\" alt=\"This is how Search Engine Optimization, or SEO, works.\" class=\"wp-image-12943\" srcset=\"https:\/\/www.combell.com\/en\/blog\/files\/how-seo-works-en-1-1024x731.jpg 1024w, https:\/\/www.combell.com\/en\/blog\/files\/how-seo-works-en-1-300x214.jpg 300w, https:\/\/www.combell.com\/en\/blog\/files\/how-seo-works-en-1-768x549.jpg 768w, https:\/\/www.combell.com\/en\/blog\/files\/how-seo-works-en-1.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">This is how Search Engine Optimization, or SEO, works.<\/figcaption><\/figure>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">How SEO works behind the scenes<\/h2>\n<p>A glimpse behind the curtain!<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">\u27a1\ufe0f <strong>Crawling and indexing<\/strong><\/h3>\n<p><strong>Crawling<\/strong>: Search engines use <strong>automated bots<\/strong>, known as crawlers or spiders, to scan the internet. These crawlers follow links from page to page to discover new or updated content.<\/p>\n<p><strong>Indexing<\/strong>: Once pages are found, they are analyzed and stored in the search engine\u2019s index, a <strong>massive database<\/strong> containing information about all the crawled pages. During indexing, the page\u2019s content, metadata, and other relevant details are saved so they can be quickly retrieved during a search query.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">\u27a1\ufe0f <strong>Algorithms and ranking<\/strong><\/h3>\n<p>Although not much is known about the exact workings, search engines use <strong>complex algorithms<\/strong> to determine how pages are ranked in search results. These algorithms evaluate hundreds of factors, known as 'ranking factors,' which assess the relevance and quality of a page.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-uagb-inline-notice uagb-inline_notice__align-left uagb-block-8e15b195 uagb-inline_notice__outer-wrap\">\n<p class=\"uagb-notice-title\">Also read<\/p>\n<div class=\"uagb-notice-text\">\n<p><a href=\"https:\/\/www.google.com\/search\/howsearchworks\/how-search-works\/ranking-results\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn about the Google Ranking Factor<\/a>   <\/p>\n<\/div>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p><strong>Some key ranking factors include:<\/strong><\/p>\n<ul>\n<li><strong>Relevant content<\/strong>: how well does the page content match the search query?<\/li>\n<li><strong>Quality of content<\/strong>: is the content informative, well-written, and unique?<\/li>\n<li><strong>User experience (UX)<\/strong>: how user-friendly is the website? Consider factors like loading speed, <a href=\"https:\/\/www.combell.com\/en\/blog\/mobile-friendly-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">mobile-friendliness<\/a>, and navigation structure.<\/li>\n<li><strong>Backlinks<\/strong>: what kind of and how many relevant sites link to your webshop? High-quality backlinks can increase the authority and trustworthiness of your pages.<\/li>\n<\/ul>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">\u27a1\ufe0f Result display and optimization<\/h3>\n<p>When a user enters a search query, the search engine scans its index and uses the algorithm to display the most relevant and valuable results. This process happens in fractions of a second!<\/p>\n<p>Some results might include extra information like <strong>reviews, images, or direct answers to questions, <\/strong>which come from structured data on the webpages. You can optimize for this through SEO, keeping these factors in mind.<\/p>\n<p>Search engines like Google continually update and improve their algorithms to make search results more relevant and useful. This means SEO strategies need constant adjustments as well.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">\u27a1\ufe0f Local SEO and personalization<\/h3>\n<p>For searches tied to a local context, like \"restaurants nearby,\" search engines use <strong>location data<\/strong> to show results that are literally and figuratively close to the user.<\/p>\n<p>Search engines also consider <strong>user history<\/strong>, location, and preferences to personalize (local) search results.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-uagb-inline-notice uagb-inline_notice__align-left uagb-block-e34a3117 uagb-inline_notice__outer-wrap\">\n<p class=\"uagb-notice-title\">Tip<\/p>\n<div class=\"uagb-notice-text\">\n<p>To rank better in local search results, you can build local backlinks by getting your webshop listed in local business directories, collaborating with local bloggers and influencers, and participating in local events. You can also sponsor local initiatives, send press releases to local news outlets, or partner with other local businesses.<\/p>\n<\/div>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.combell.com\/nl\/blog\/files\/doelgroeponderzoek@2x-1.png\" alt=\"Identify your key search terms if you want to be found in search engines.\" class=\"wp-image-27794\"\/><figcaption class=\"wp-element-caption\">Identify your key search terms if you want to be found in search engines.<\/figcaption><\/figure>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Webshop SEO: tips to use right away<\/h2>\n<p>To succeed with SEO for your webshop, you need to focus on both search engine algorithms and, more importantly, the search behavior of your customers. These tips will help you get started with SEO!<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">\u2713 Tip: start with keyword research<\/h3>\n<p>Just launched your webshop? The first step is conducting <strong>keyword research.<\/strong> This helps you discover the key terms potential customers are using.<\/p>\n<p>When performing keyword research for a webshop, remember that your focus should be on <strong>commercial keywords.<\/strong> Customers searching to buy will use terms like \"Purple summer pumps\" rather than \"How to break in new pumps.\" Your keywords should reflect these buying intents.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h4 class=\"wp-block-heading\">How to begin your keyword research<\/h4>\n<p>You don\u2019t need complex tools to start. Simply begin by Googling. When you start typing a search term in Google, the search engine will complete it with suggestions\u2014this is called <a href=\"https:\/\/support.google.com\/websearch\/answer\/7368877?hl=en\" rel=\"noreferrer noopener\" target=\"_blank\">autocomplete<\/a>.<\/p>\n<p>Once you're on the results page, you\u2019ll often see <strong>related search terms, which can be useful for your research.<\/strong> These are connected to your original query and can give you more keyword ideas.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1000\" src=\"https:\/\/www.combell.com\/en\/blog\/files\/google-autocomplete-en-1.png\" alt=\"Google's Autocomplete is a key part of your keyword research.\" class=\"wp-image-12798\" srcset=\"https:\/\/www.combell.com\/en\/blog\/files\/google-autocomplete-en-1.png 1400w, https:\/\/www.combell.com\/en\/blog\/files\/google-autocomplete-en-1-300x214.png 300w, https:\/\/www.combell.com\/en\/blog\/files\/google-autocomplete-en-1-1024x731.png 1024w, https:\/\/www.combell.com\/en\/blog\/files\/google-autocomplete-en-1-768x549.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><figcaption class=\"wp-element-caption\">Google's Autocomplete is a key part of your keyword research.<\/figcaption><\/figure>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>For example, if you own a plant shop in Ghent, try searching for relevant terms. Take note of suggestions that appear and related keywords displayed on the results page. You can apply this strategy to larger e-commerce sites like Bol and Amazon as well. Check what products their customers are searching for to get insights into <strong>commercial search queries.<\/strong><\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h4 class=\"wp-block-heading\">It's okay to \"borrow\" ideas<\/h4>\n<p>Explore <strong>product categories<\/strong> on larger webshops. How do they organize their categories? Do you fit into a subcategory with your products? If so, you can use those categories on your own pages.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h4 class=\"wp-block-heading\">Importance of long-tail keywords<\/h4>\n<p><strong>Long-tail keywords<\/strong> are search terms with three or four (or more) words, like \"Handmade pots for indoor plants.\" If you sell such products, this could be a highly valuable long-tail keyword.<\/p>\n<p>Long-tail keywords are often linked to <strong>informative searches or content.<\/strong><strong>While commercial keywords are crucial<\/strong>, creating content around long-tail keywords shows your expertise and attracts more visitors. Additionally, it's often easier to rank higher for long-tail keywords in Google.<\/p>\n<p>By providing articles or other informative content tied to long-tail keywords, you demonstrate knowledge and authority in your field. This not only draws in more customers but also boosts your chances of ranking higher for these longer, more specific search terms.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-uagb-inline-notice uagb-inline_notice__align-left uagb-block-932dfe38 uagb-inline_notice__outer-wrap\">\n<p class=\"uagb-notice-title\">Tip<\/p>\n<div class=\"uagb-notice-text\">\n<p>If you want to accelerate your keyword research, tools like <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Keyword Planner<\/a> can help. Alternatively, you can use the free (but limited) <a href=\"https:\/\/ahrefs.com\/nl\/keyword-generator\" target=\"_blank\" rel=\"noreferrer noopener\">Ahrefs keyword tool<\/a>.<\/p>\n<\/div>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h4 class=\"wp-block-heading\">Volume and competition<\/h4>\n<p>The more thorough your keyword research, the more keywords you\u2019ll gather. The next step is deciding which terms you should focus on for your webshop.<\/p>\n<p><strong>Volume<\/strong> matters. The higher the search volume for a term, the more potential visitors you can attract. The downside? <strong>Competition<\/strong>\u2014if a term is popular, you're likely not the only webshop targeting it. In general, the less competition, the better.<\/p>\n<p>However, even while you're deep into keyword research, don\u2019t forget the <strong>relevance<\/strong> of your products and pages. No matter how popular a keyword is, if your offerings don\u2019t align with it, it won\u2019t make sense to target that term.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-uagb-inline-notice uagb-inline_notice__align-left uagb-block-68866a2d uagb-inline_notice__outer-wrap\">\n<p class=\"uagb-notice-title\">Tip<\/p>\n<div class=\"uagb-notice-text\">\n<p>There are various tools (both free and paid) that show the search volume of keywords. We recommend <a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEMRush<\/a> and <a href=\"https:\/\/ads.google.com\/intl\/nl_nl\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Keyword Planner<\/a>.<\/p>\n<\/div>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">\u2713 Tip: create the right page layout<\/h3>\n<p>It's simple: both your customers and search engines appreciate <strong>structure and clarity.<\/strong> Don\u2019t turn your webshop into a confusing maze, but rather a well-organized shop where everything is easy to find. Base your structure on the results of your keyword research, for instance, by using clustered keywords.<\/p>\n<p>While a clear homepage is always essential, your product pages are the most critical. <strong>Make sure visitors can easily navigate from the homepage to the product pages with minimal effort.<\/strong><\/p>\n<p>Each extra click increases the chance that customers will drop off and leave the site. Additionally, a complex navigation system can weaken the <strong>link equity<\/strong> (link juice) from your homepage to your product pages. A well-organized internal linking structure helps both visitors and search engines quickly find the most important pages.<\/p>\n<p>If you're planning to build your webshop yourself and want to ensure it\u2019s SEO-friendly, consider using website builders like <strong><a href=\"https:\/\/www.combell.com\/en\/sitebuilder\" target=\"_blank\" rel=\"noreferrer noopener\">SiteBuilder<\/a><\/strong> (for true beginners) or <strong><a href=\"https:\/\/www.combell.com\/en\/hosting\/wordpress-webhosting\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress<\/a><\/strong> (for those with a bit more IT skills). Both tools help you create the perfect online shop!<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p><strong>Both SiteBuilder and WordPress offer helpful tools to improve your SEO:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.combell.com\/en\/help\/kb\/seo-settings-in-the-website-builder\/\" target=\"_blank\" rel=\"noreferrer noopener\">All SEO settings in SiteBuilder<\/a><\/li>\n<li><a href=\"https:\/\/www.combell.com\/en\/help\/kb\/site-seo-settings\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fine-tuning your SEO settings in SiteBuilder<\/a><\/li>\n<\/ul>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">\u2713 Tip: make your webshop pages SEO-friendly<\/h3>\n<p>Next task: optimize your product pages (and any other pages with relevant content) to improve your search rankings. Many webshop builders and CMS platforms provide tools to enhance SEO settings\u2014so make sure to use them!<\/p>\n<p><strong>Incorporate relevant keywords for your webshop in title tags, such as meta titles and meta descriptions, as well as in the alt-tags of images.<\/strong> Alt-tags are short descriptions of what\u2019s depicted in the image. Another useful trick is to include keywords in your file names and create SEO-friendly URLs for your pages.<\/p>\n<p>Whether you sell products or offer services, describe them as thoroughly as possible on your (product) pages. <strong>Detailed and unique product descriptions <\/strong>are an excellent way to get noticed by search engines. You can also include internal links within these descriptions, linking to similar products.<\/p>\n<p>Adding important keywords in these descriptions not only improves SEO but also satisfies customers who appreciate detailed information. After all, everyone likes to know exactly what they\u2019re buying. \ud83d\ude09<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">\u2713 Tip: use Google My Business<\/h3>\n<p>Want to rank higher in local search results? Link your webshop to <strong><a href=\"https:\/\/www.google.com\/intl\/nl_be\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google My Business<\/a><\/strong>, your <strong>free business profile on Google.<\/strong> This helps Google direct potential customers to your online store. You can share key business details, add photos, and show that your business has an online shop.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.combell.com\/nl\/blog\/files\/sell-your-own-products-1.png\" alt=\"Don\u2019t forget to add internal links to related articles on your blog.\" class=\"wp-image-27797\"\/><figcaption class=\"wp-element-caption\">Don\u2019t forget to add internal links to related articles on your blog.<\/figcaption><\/figure>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">\u2713 Tip: Start a blog<\/h3>\n<p>Google loves relevant content and webshops that are regularly updated. It\u2019s not always easy to come up with new content, but <a href=\"https:\/\/www.combell.com\/en\/blog\/how-to-start-a-blog\/\" rel=\"noreferrer noopener\" target=\"_blank\">starting a blog<\/a> is a great way to keep your site fresh. Regularly publishing articles will help drive more traffic to your website and <strong>increase your online visibility.<\/strong><\/p>\n<p>By writing blog posts that closely align with what your customers are searching for, you\u2019ll eventually be seen as an expert in your field. Readers who find your blog through relevant keywords are more likely to be interested in what you have to say. Just make sure to <strong>strategically incorporate<\/strong> those keywords into your blog posts. \ud83d\ude09<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">\u2713 Tip: build an internal link structure<\/h3>\n<p>You can also incorporate internal links in your articles. Setting up an internal link structure is crucial for SEO, as it enhances the structure and usability of your webshop.<\/p>\n<p>Internal linking keeps customers on your site longer, increasing the chances that they\u2019ll make a purchase\u2014if done correctly. Balance is key though; too many internal links can overwhelm visitors. Place them only where they\u2019re relevant.<\/p>\n<p><strong>Anchor text<\/strong> plays a crucial role in internal linking. It helps Google better understand which page should rank for specific keywords. Anchor text is the clickable, visible text of a hyperlink that provides information to both search engines and users about the linked page's content.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-uagb-inline-notice uagb-inline_notice__align-left uagb-block-6b8336a0 uagb-inline_notice__outer-wrap\">\n<p class=\"uagb-notice-title\">Internal linking example<\/p>\n<div class=\"uagb-notice-text\">\n<p>Imagine you run an online plant shop. Your homepage ranks well on Google for \"Buy indoor plants.\" You could create a product page titled \"Non-toxic indoor plants\" and then write a blog post titled \"Which indoor plants are safe for children?\" In this blog, you can link to your \"Non-toxic indoor plants\" category using that exact phrase as your anchor text.<\/p>\n<\/div>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>Struggling to Publish Blog Articles Consistently? Create a content calendar or content plan. A clear schedule will make it much easier to regularly produce and publish blogs. Our colleagues at <strong>Flexmail<\/strong> can guide you on how to develop a <a href=\"https:\/\/flexmail.be\/kenniscenter\/contentstrategie-voorbeeld\/\" target=\"_blank\" rel=\"noreferrer noopener\">content strategy<\/a>.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-uagb-inline-notice uagb-inline_notice__align-left uagb-block-407b0ef3 uagb-inline_notice__outer-wrap\">\n<p class=\"uagb-notice-title\">Also read<\/p>\n<div class=\"uagb-notice-text\">\n<p>Why <a href=\"https:\/\/www.combell.com\/en\/blog\/how-to-start-a-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">starting your own blog<\/a> is a great idea.   <\/p>\n<\/div>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">\u2713 Tip: build a mobile-friendly webshop<\/h3>\n<p>Let\u2019s face it\u2014our smartphones are glued to our hands these days, and we search for nearly everything online via mobile. It\u2019s only logical that your webshop should look just as good on a small screen as it does on a desktop.<\/p>\n<p>If your online store doesn\u2019t perform well on mobile devices, you\u2019ll lose visitors\u2014and customers. <strong>On top of that, Google penalizes non-responsive webshops!<\/strong><\/p>\n<p>Google has introduced <a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/mobile\/mobile-sites-mobile-first-indexing\" rel=\"noreferrer noopener\" target=\"_blank\">mobile-first indexing<\/a>, which affects how your webshop\u2019s content is indexed and ranked in search results, with a focus on the mobile version of your site.<\/p>\n<p>In the past, Google evaluated the desktop version of a website to determine rankings. With mobile-first indexing, <strong>the emphasis is now on the mobile version.<\/strong> This means Google prioritizes mobile user experience when ranking your site in search results.<\/p>\n<p>Don\u2019t worry! We\u2019ll explain exactly what you need to focus on to make your <a href=\"https:\/\/www.combell.com\/en\/blog\/mobile-friendly-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">webshop mobile-friendly<\/a>. Get started right away with all our tips.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"731\" src=\"https:\/\/www.combell.com\/en\/blog\/files\/google-pagespeed-insights@2x-3-1024x731.png\" alt=\"Technical optimization also plays a crucial role in SEO.\" class=\"wp-image-12789\" srcset=\"https:\/\/www.combell.com\/en\/blog\/files\/google-pagespeed-insights@2x-3-1024x731.png 1024w, https:\/\/www.combell.com\/en\/blog\/files\/google-pagespeed-insights@2x-3-300x214.png 300w, https:\/\/www.combell.com\/en\/blog\/files\/google-pagespeed-insights@2x-3-768x549.png 768w, https:\/\/www.combell.com\/en\/blog\/files\/google-pagespeed-insights@2x-3.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Technical optimization also plays a crucial role in SEO.<\/figcaption><\/figure>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">\u2713 Tip: choose only top-quality hosting<\/h3>\n<p>Your hosting provider plays a significant role in your webshop\u2019s SEO performance. A professional hosting company ensures <strong>your site\u2019s security, loading speed, and overall performance<\/strong>\u2014three key factors that search engine algorithms prioritize. Did you know that even the <a href=\"https:\/\/www.combell.com\/en\/blog\/how-does-your-server-location-influence-the-seo-of-your-website\/\" rel=\"noreferrer noopener\" target=\"_blank\">location of your hosting servers<\/a> can impact SEO?<\/p>\n<p>Google prefers not only well-structured webshops but also those with a secure <a href=\"https:\/\/www.combell.com\/en\/blog\/what-is-https\/\" rel=\"noreferrer noopener\" target=\"_blank\">HTTPS connection<\/a>. For this, you\u2019ll need an SSL certificate.<\/p>\n<p>Websites without SSL will rank lower in search engine results, a major disadvantage! Webshops with SSL certificates display a <a href=\"https:\/\/www.combell.com\/en\/help\/kb\/how-do-you-recognise-a-secure-connection\/\" target=\"_blank\" rel=\"noreferrer noopener\">gray padlock in the address bar<\/a> of Google Chrome, Google's browser. Without an encrypted connection, visitors may see a <strong>warning<\/strong> screen before entering your site.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-buttons is-vertical is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-yellow-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.combell.com\/en\/ssl-certificates\">Purchase a security certificate right away<\/a><\/div>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>Another important factor for SEO success: the <a href=\"https:\/\/www.combell.com\/en\/blog\/website-load-time-nothing-but-ultrafast-is-good-enough\/\" rel=\"noreferrer noopener\" target=\"_blank\">loading speed<\/a> of your webshop. <strong>The faster your site, the higher it will rank!<\/strong><\/p>\n<p>Fast, technically optimized websites perform better in Google\u2019s search results, while slow sites are penalized and ranked lower.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-buttons is-vertical is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-yellow-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.combell.com\/en\/performance-optimisation\">Combell makes your web store the fastest<\/a><\/div>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">\u2713 Tip: dare to analyze and adjust<\/h3>\n<p>Once you\u2019ve set everything up, it\u2019s crucial to measure and analyze the effects of your SEO efforts. After gaining insights, you can fine-tune your strategy by making additional optimizations.<\/p>\n<p>To conduct these analyses, you can use several tools:<\/p>\n<ul>\n<li><a href=\"https:\/\/analytics.google.com\/analytics\/web\/?pli=1#\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a> provides detailed insights into traffic sources, user behavior, and conversions, allowing you to see how visitors find and interact with your site.<\/li>\n<li><a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noreferrer noopener\">Google Search Console<\/a> helps you understand how your site performs in search results, offering data on search queries, click-through rates, and technical issues.<\/li>\n<li>SEO tools and plugins (for WordPress) such as Ahrefs, SEMrush, and <a href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yoast SEO<\/a> can help you identify optimization opportunities, track rankings, and improve your shop\u2019s technical SEO aspects.<\/li>\n<\/ul>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1000\" src=\"https:\/\/www.combell.com\/en\/blog\/files\/google-analytics.png\" alt=\"Track valuable insights from Google Analytics.\" class=\"wp-image-12799\" srcset=\"https:\/\/www.combell.com\/en\/blog\/files\/google-analytics.png 1400w, https:\/\/www.combell.com\/en\/blog\/files\/google-analytics-300x214.png 300w, https:\/\/www.combell.com\/en\/blog\/files\/google-analytics-1024x731.png 1024w, https:\/\/www.combell.com\/en\/blog\/files\/google-analytics-768x549.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><figcaption class=\"wp-element-caption\">Track valuable insights from Google Analytics.<\/figcaption><\/figure>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Webshop SEO: mistakes you must avoid<\/h2>\n<p>Investing in webshop SEO optimization is a smart move, but there are <strong>common mistakes that can hurt your rankings.<\/strong><\/p>\n<p>One frequent error is publishing <strong>duplicate content<\/strong>. This can confuse search engines about which version of a page is most relevant, leading to lower rankings and reduced visibility in search results.<\/p>\n<p>Search engines don\u2019t want users to see the same information repeatedly. Duplicate content can also dilute link equity across multiple URLs, reducing your SEO effectiveness and harming the authority of your webshop. Instead, focus on creating unique and valuable content for each page.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Keyword Stuffing?<\/h3>\n<p>Have you heard of <strong>keyword stuffing<\/strong>? It\u2019s something to avoid at all costs. Keyword stuffing refers to overloading a webpage with the same keyword. Don\u2019t just sprinkle your main keyword everywhere on the page.<\/p>\n<p>Search engines frown upon this. Today\u2019s algorithms are sophisticated enough to detect it as a manipulative tactic to artificially boost rankings. In extreme cases, search engines like Google or Yahoo may penalize your site by lowering your ranking or even removing it from search results entirely! \ud83d\ude2e<\/p>\n<p>It\u2019s crucial to <strong>naturally integrate keywords<\/strong> into your content so that it remains relevant, readable, and provides a good user experience.<\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Frequently asked questions about improving webshop SEO<\/h2>\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-59d9c79a uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-false uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height uagb-faq-expand-first-true\" data-faqtoggle=\"true\" role=\"tablist\"><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\/\/www.combell.com\/en\/blog\/seo-for-webshops\/\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"&lt;strong>What is an SEO webshop?&lt;\/strong>\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"An \\\"SEO webshop\\\" refers to an online store where the SEO settings are fully optimized to improve visibility in search engines.\"}},{\"@type\":\"Question\",\"name\":\"&lt;strong>Can you do SEO yourself?&lt;\/strong>\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes, you can optimize your webshop's SEO yourself. This includes adding relevant keywords, regularly publishing blog content, promoting your site on social media, and adding keywords to the meta descriptions of your pages.\"}},{\"@type\":\"Question\",\"name\":\"&lt;strong>How can I make my webshop more visible?&lt;\/strong>\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"There are several ways to optimize your webshop\u2019s SEO. To improve your visibility in search engines like Google, you can apply simple strategies such as publishing detailed product descriptions, promoting your site on social media, and collecting backlinks from other websites.\"}},{\"@type\":\"Question\",\"name\":\"&lt;strong>How often should I review my SEO strategy?&lt;\/strong>\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"It\u2019s recommended to review your SEO strategy every 3 to 6 months. This ensures you stay up to date with search engine algorithm changes, new trends, and updates in your own business.\"}},{\"@type\":\"Question\",\"name\":\"&lt;strong>What are the best tools for SEO optimization?&lt;\/strong>\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Some of the best tools for SEO optimization include Google Analytics, Google Search Console, Ahrefs, SEMrush, and Moz. These tools offer a wide range of features for keyword research, site analysis, and backlink monitoring.\"}}]}<\/script><\/p>\n<div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-c0ce5c25\" role=\"tab\" tabindex=\"0\">\n<div class=\"uagb-faq-questions-button uagb-faq-questions\"><span class=\"uagb-icon uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg><\/span><span class=\"uagb-icon-active uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg><\/span><\/p>\n<h4 class=\"uagb-question\"><strong>What is an SEO webshop?<\/strong><\/h4>\n<\/div>\n<p class=\"uagb-faq-content\">An \"SEO webshop\" refers to an online store where the SEO settings are fully optimized to improve visibility in search engines.<\/p>\n<\/div>\n<div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-56257f9b\" role=\"tab\" tabindex=\"0\">\n<div class=\"uagb-faq-questions-button uagb-faq-questions\"><span class=\"uagb-icon uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg><\/span><span class=\"uagb-icon-active uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg><\/span><\/p>\n<h4 class=\"uagb-question\"><strong>Can you do SEO yourself?<\/strong><\/h4>\n<\/div>\n<p class=\"uagb-faq-content\">Yes, you can optimize your webshop's SEO yourself. This includes adding relevant keywords, regularly publishing blog content, promoting your site on social media, and adding keywords to the meta descriptions of your pages.<\/p>\n<\/div>\n<div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-20379260\" role=\"tab\" tabindex=\"0\">\n<div class=\"uagb-faq-questions-button uagb-faq-questions\"><span class=\"uagb-icon uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg><\/span><span class=\"uagb-icon-active uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg><\/span><\/p>\n<h4 class=\"uagb-question\"><strong>How can I make my webshop more visible?<\/strong><\/h4>\n<\/div>\n<p class=\"uagb-faq-content\">There are several ways to optimize your webshop\u2019s SEO. To improve your visibility in search engines like Google, you can apply simple strategies such as publishing detailed product descriptions, promoting your site on social media, and collecting backlinks from other websites.<\/p>\n<\/div>\n<div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-6a56a00c\" role=\"tab\" tabindex=\"0\">\n<div class=\"uagb-faq-questions-button uagb-faq-questions\"><span class=\"uagb-icon uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg><\/span><span class=\"uagb-icon-active uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg><\/span><\/p>\n<h4 class=\"uagb-question\"><strong>How often should I review my SEO strategy?<\/strong><\/h4>\n<\/div>\n<p class=\"uagb-faq-content\">It\u2019s recommended to review your SEO strategy every 3 to 6 months. This ensures you stay up to date with search engine algorithm changes, new trends, and updates in your own business.<\/p>\n<\/div>\n<div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-5cb97696\" role=\"tab\" tabindex=\"0\">\n<div class=\"uagb-faq-questions-button uagb-faq-questions\"><span class=\"uagb-icon uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg><\/span><span class=\"uagb-icon-active uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg><\/span><\/p>\n<h4 class=\"uagb-question\"><strong>What are the best tools for SEO optimization?<\/strong><\/h4>\n<\/div>\n<p class=\"uagb-faq-content\">Some of the best tools for SEO optimization include Google Analytics, Google Search Console, Ahrefs, SEMrush, and Moz. These tools offer a wide range of features for keyword research, site analysis, and backlink monitoring.<\/p>\n<\/div>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>SEO for webshops helps you attract more visitors via search engines like Google for free. In this blog, you will learn how to optimise your SEO settings to reach more customers.<\/p>\n","protected":false},"author":33,"featured_media":12940,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[679],"tags":[128],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.combell.com\/en\/blog\/files\/seo-voor-webshops-header-small.jpg",1200,420,false],"thumbnail":["https:\/\/www.combell.com\/en\/blog\/files\/seo-voor-webshops-header-small-50x50.jpg",50,50,true],"medium":["https:\/\/www.combell.com\/en\/blog\/files\/seo-voor-webshops-header-small-300x105.jpg",300,105,true],"medium_large":["https:\/\/www.combell.com\/en\/blog\/files\/seo-voor-webshops-header-small-768x269.jpg",768,269,true],"large":["https:\/\/www.combell.com\/en\/blog\/files\/seo-voor-webshops-header-small-1024x358.jpg",1024,358,true],"1536x1536":["https:\/\/www.combell.com\/en\/blog\/files\/seo-voor-webshops-header-small.jpg",1200,420,false],"2048x2048":["https:\/\/www.combell.com\/en\/blog\/files\/seo-voor-webshops-header-small.jpg",1200,420,false],"post-featured":["https:\/\/www.combell.com\/en\/blog\/files\/seo-voor-webshops-header-small-850x290.jpg",850,290,true],"post-featured-opt":["https:\/\/www.combell.com\/en\/blog\/files\/seo-voor-webshops-header-small-750x256.jpg",750,256,true],"post-featured-opt-md":["https:\/\/www.combell.com\/en\/blog\/files\/seo-voor-webshops-header-small-850x290.jpg",850,290,true],"post-featured-opt-sm":["https:\/\/www.combell.com\/en\/blog\/files\/seo-voor-webshops-header-small-485x165.jpg",485,165,true],"post-featured-opt-xs":["https:\/\/www.combell.com\/en\/blog\/files\/seo-voor-webshops-header-small-375x128.jpg",375,128,true],"post-most-popular":["https:\/\/www.combell.com\/en\/blog\/files\/seo-voor-webshops-header-small-50x50.jpg",50,50,true],"post-author":["https:\/\/www.combell.com\/en\/blog\/files\/seo-voor-webshops-header-small-60x60.jpg",60,60,true]},"uagb_author_info":{"display_name":"Amber","author_link":"https:\/\/www.combell.com\/en\/blog\/author\/amber\/"},"uagb_comment_info":0,"uagb_excerpt":"SEO for webshops helps you attract more visitors via search engines like Google for free. In this blog, you will learn how to optimise your SEO settings to reach more customers.","_links":{"self":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/12699"}],"collection":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/comments?post=12699"}],"version-history":[{"count":10,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/12699\/revisions"}],"predecessor-version":[{"id":12945,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/12699\/revisions\/12945"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/media\/12940"}],"wp:attachment":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/media?parent=12699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/categories?post=12699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/tags?post=12699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}