{"id":12380,"date":"2024-03-15T10:26:02","date_gmt":"2024-03-15T09:26:02","guid":{"rendered":"https:\/\/www.combell.com\/en\/blog\/?p=12380"},"modified":"2025-12-24T10:01:11","modified_gmt":"2025-12-24T09:01:11","slug":"end-of-third-party-cookies","status":"publish","type":"post","link":"https:\/\/www.combell.com\/en\/blog\/end-of-third-party-cookies\/","title":{"rendered":"Third-party cookies are disappearing: what is the impact for you?"},"content":{"rendered":"<p><strong>Following other browsers, Google Chrome will also stop providing third-party cookies in 2024. Our online privacy improves as a result, but for marketers, this change is anything but a joke. Combell provides you with insights and solutions.<\/strong><\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-1  uagb-block-e41f4ebf     \"\n\t\t\t\t\tdata-scroll= \"1\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t><\/p>\n<div class=\"uagb-toc__wrap\">\n<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\t<strong>Table of contents<\/strong>\t\t\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 384 512\"><path d=\"M192 384c-8.188 0-16.38-3.125-22.62-9.375l-160-160c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L192 306.8l137.4-137.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-160 160C208.4 380.9 200.2 384 192 384z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<div class=\"uagb-toc__list-wrap\">\n<ol class=\"uagb-toc__list\">\n<li class=\"uagb-toc__list\"><a href=\"#third-party-cookies-are-disappearing-but-why\">Third-party cookies are disappearing, but why?<\/a><\/li>\n<li class=\"uagb-toc__list\"><a href=\"#gdpr\">GDPR<\/a><\/li>\n<li class=\"uagb-toc__list\"><a href=\"#just-to-refresh-your-memory-what-are-third-party-cookies\">Just to refresh your memory: what are third-party cookies?<\/a><\/li>\n<li class=\"uagb-toc__list\"><a href=\"#impact-on-your-marketing-strategy\">Impact on your marketing strategy<\/a><\/li>\n<ul class=\"uagb-toc__list\">\n<li class=\"uagb-toc__list\"><a href=\"#we-hear-you\">We hear you!<\/a><\/li>\n<li class=\"uagb-toc__list\"><a href=\"#explaining-the-difficulties\">Explaining the difficulties:<\/a><\/li>\n<li class=\"uagb-toc__list\"><a href=\"#explaining-the-opportunities\">Explaining the opportunities:<\/a><\/li>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"uagb-toc__list\"><a href=\"#take-on-the-challenge\">Take on the Challenge<\/a><\/li>\n<li class=\"uagb-toc__list\"><a href=\"#frequently-asked-questions-about-marketing-without-third-party-cookies\">Frequently asked questions about marketing without third-party cookies<\/a><\/li>\n<\/ul>\n<\/ol><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Third-party cookies are disappearing, but why?<\/h2>\n<p>It goes like this: browsers such as Mozilla Firefox and Apple Safari have been blocking third-party cookies for a while now. Google's browser, Chrome, is now following suit. Google refers to this as a <a href=\"https:\/\/developers.google.com\/privacy-sandbox\/blog\/cookie-countdown-2023oct#:~:text=Chrome%20plans%20to%20disable%20third,and%20Markets%20Authority%20(CMA).\" rel=\"noreferrer noopener\" target=\"_blank\">gradual phase-out<\/a>. By the <strong>end of 2024<\/strong>, third-party cookies will disappear in Chrome as well.<\/p>\n<p>The disappearance of third-party cookies is closely related to increasingly <strong>stringent privacy regulations<\/strong>. Consumers, not entirely without reason, are becoming more and more concerned about their privacy and how they are tracked on the internet.<\/p>\n<p>You have to admit that there is something to be said about the selling and sharing of (personal) data.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-uagb-inline-notice uagb-inline_notice__align-left uagb-block-340e1719 uagb-inline_notice__outer-wrap\">\n<p class=\"uagb-notice-title\">Listen<\/p>\n<div class=\"uagb-notice-text\">\n<p>Computer scientist <a href=\"https:\/\/www.vrt.be\/vrtnws\/nl\/2024\/01\/18\/cookies-einde-google-privacy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jeroen Baert on the decline of cookies<\/a> (in Dutch)<a href=\"https:\/\/www.vrt.be\/vrtnws\/nl\/2024\/01\/18\/cookies-einde-google-privacy\/\" target=\"_blank\" rel=\"noreferrer noopener\">.<\/a><\/p>\n<\/div>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">GDPR<\/h2>\n<p>Governments are asking themselves the same questions. They want to <strong>protect consumers<\/strong>. This is partly why the <a href=\"https:\/\/www.combell.com\/en\/blog\/what-is-gdpr\" rel=\"noreferrer noopener\" target=\"_blank\">GDPR<\/a> rules were rolled out. In response, browsers are now blocking third-party cookies.<\/p>\n<p>With the disappearance of third-party cookies, marketers and advertisers will have to rethink their marketing strategies. <strong>Specifically, this means that they will have to collect data through other means, which is still possible.<\/strong> For example, they can use first- and zero-party cookies.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Combell is working behind the scenes on various solutions. We are considering new products or interesting options within our web hosting, so that you can continue to collect and store data.<\/p>\n<\/blockquote>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Just to refresh your memory: what are third-party cookies?<\/h2>\n<p>In general, <a href=\"https:\/\/www.combell.com\/en\/blog\/what-are-cookies\/\">cookies<\/a> are files stored on a computer by (other) websites. They keep track of information about a user's browsing behavior.<\/p>\n<p>Third-party cookies, or simply '3rd party cookies,' are primarily used as marketing cookies. <strong>The biggest difference is that third-party cookies are exclusively placed by other parties,<\/strong> not by your own site or server.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-uagb-inline-notice uagb-inline_notice__align-left uagb-block-ed2dceee uagb-inline_notice__outer-wrap\">\n<p class=\"uagb-notice-title\">Also read<\/p>\n<div class=\"uagb-notice-text\">\n<p><a href=\"https:\/\/www.combell.com\/en\/blog\/types-of-cookies\/\" target=\"_blank\" rel=\"noreferrer noopener\">Different types of cookies<\/a> explained.<\/p>\n<\/div>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>These cookies track browsing behavior and display <strong>personalized offers<\/strong>. They are third-party cookies that ensure you see advertisements for a particular car brand after you've just searched for that same brand. These cookies sometimes make you feel like you're being followed everywhere.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"731\" src=\"https:\/\/www.combell.com\/en\/blog\/files\/third-party-cookie-retargeting-en-1024x731.png\" alt=\"Third-party cookies: meaning illustrated visually\" class=\"wp-image-12434\" srcset=\"https:\/\/www.combell.com\/en\/blog\/files\/third-party-cookie-retargeting-en-1024x731.png 1024w, https:\/\/www.combell.com\/en\/blog\/files\/third-party-cookie-retargeting-en-300x214.png 300w, https:\/\/www.combell.com\/en\/blog\/files\/third-party-cookie-retargeting-en-768x549.png 768w, https:\/\/www.combell.com\/en\/blog\/files\/third-party-cookie-retargeting-en.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Third-party cookies: meaning illustrated visually<\/figcaption><\/figure>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>However, this doesn't mean that third-party cookies are not used for other reasons. Consider embedding social media on your site or fortifying your site against spam. These types of cookies are <strong>not solely related to marketing.<\/strong><\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-uagb-inline-notice uagb-inline_notice__align-left uagb-block-3829688f uagb-inline_notice__outer-wrap\">\n<p class=\"uagb-notice-title\"><strong><strong>Example of a third-party cookie<\/strong><\/strong><\/p>\n<div class=\"uagb-notice-text\">\n<p>Adding an X-feed to your blog. The company behind X (formerly Twitter) can track visitors' interactions with the feed via a cookie. Additionally, you gain an extra feature on your blog.<\/p>\n<\/div>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Impact on your marketing strategy<\/h2>\n<p>In this digital age, data collection and analysis are indispensable. A significant portion of your <strong>marketing strategy and data analysis relies on this.<\/strong><\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>Third-party cookies primarily focus on:<\/p>\n<ul>\n<li><a href=\"#remarketing\">Remarketing<\/a><\/li>\n<li><a href=\"#audience-targeting\">Audience targeting<\/a><\/li>\n<li><a href=\"#cross-device-targeting\">Cross-device targeting<\/a><\/li>\n<\/ul>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>The disappearance of third-party cookies will have a significant impact on these areas. Data collection will need to occur in a different manner.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">We hear you!<\/h3>\n<p>Our support colleagues, the account managers... They're often approached about this decision. It makes sense because many of our customers are heavily invested in marketing and online advertising. Here at Combell, we understand the <strong>concerns<\/strong> all too well.<\/p>\n<p>That's why we're currently working behind the scenes on <strong>various solutions.<\/strong> We want to support our customers on a technical level, perhaps through new products or interesting options within our web hosting. <strong>So that you can continue to collect and store data.<\/strong><\/p>\n<p>We're currently doing our thing, but we'll be back soon with more information. You can count on Combell. \ud83d\ude42<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"731\" src=\"https:\/\/www.combell.com\/en\/blog\/files\/cookie-chrome-1024x731.png\" alt=\"Third-party cookies? Chrome is putting an end to them. \" class=\"wp-image-12431\" srcset=\"https:\/\/www.combell.com\/en\/blog\/files\/cookie-chrome-1024x731.png 1024w, https:\/\/www.combell.com\/en\/blog\/files\/cookie-chrome-300x214.png 300w, https:\/\/www.combell.com\/en\/blog\/files\/cookie-chrome-768x549.png 768w, https:\/\/www.combell.com\/en\/blog\/files\/cookie-chrome.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Third-party cookies? Chrome is putting an end to them. <\/figcaption><\/figure>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>All these changes come with some difficulties. Fortunately, there are also opportunities! It's up to you to make the switch or to seek good guidance.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Explaining the difficulties:<\/h3>\n<h4 class=\"wp-block-heading\" id=\"audience-targeting\">Limited audience targeting<\/h4>\n<p>Through audience targeting, consumers are shown ads based on their online interests and browsing behavior. A third-party cookie is the technology behind audience targeting.<\/p>\n<p>Without third-party cookies, you cannot display personalized advertising messages. However, audience targeting will not completely disappear; it will just yield much more limited results.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h4 class=\"wp-block-heading\" id=\"remarketing\">Remarketing without third-party cookies<\/h4>\n<p>Reaching out again to those who have previously visited your website\u2014that's what remarketing means. Visitors who have visited a certain website will see ads from that previously visited site on other websites.<\/p>\n<p>Remarketing is a popular advertising model. Unfortunately, you will no longer be able to use this tracking method via third-party cookies, leading to a much smaller reach for remarketing.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h4 class=\"wp-block-heading\" id=\"cross-device-targeting\">Difficulty in using cross-device targeting<\/h4>\n<p>Cross-device targeting allows advertisers to target users across different devices. Here's where the problem arises: by limiting third-party cookies, tracking users across different devices becomes more difficult.<\/p>\n<p>Although we can track device usage through login information, it's important to note that Google only has access to a portion of this login data, requiring <a href=\"https:\/\/en.wikipedia.org\/wiki\/Extrapolation\" rel=\"noreferrer noopener\" target=\"_blank\">extrapolation<\/a> to get a more complete picture.<\/p>\n<p>As a result, cross-device targeting will become more challenging as third-party cookies disappear.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Explaining the opportunities:<\/h3>\n<h4 class=\"wp-block-heading\">Using first-party cookies<\/h4>\n<p>Indeed, audience targeting will change, but there's no need to panic. Marketing without cookies is not on the table at all. First- and zero-party cookies will continue to exist.<\/p>\n<p>Those without the hefty budgets of Facebook or Google will need to focus more on this. Luckily, Google Analytics 4 (<a href=\"https:\/\/support.google.com\/analytics\/answer\/10089681?hl=en&amp;sjid=17271962750606208341-EU\" rel=\"noreferrer noopener\" target=\"_blank\">GA4<\/a>) utilizes these cookies. So, you'll still be able to track what users are up to on your website.<\/p>\n<p>You don't even need to make any special adjustments for this. Of course, you should start using GA4 as soon as possible. \ud83d\ude09<\/p>\n<p>Moreover, first-party cookies are highly valuable because, compared to other cookies, they are much more flexible in storing data. The results via first-party cookies are therefore very relevant. You get a clear picture of how visitors are responding to your website.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>You can collect data via first-party cookies in various ways. Think of:<\/p>\n<div class=\"wp-block-uagb-icon-list uagb-block-491676c6 uagb-icon-list__outer-wrap uagb-icon-list__layout-vertical uagb-icon-list__icon-at-top\">\n<div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-block-b6dc08c5 uagb-icon-list-repeater uagb-icon-list__wrapper\"><a target=\"_self\" aria-label=\"Newsletters\" rel=\"noopener noreferrer\" href=\"#\"> <\/a><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Newsletters<\/span><\/div>\n<div class=\"wp-block-uagb-icon-list-child uagb-block-48335287 uagb-icon-list-repeater uagb-icon-list__wrapper\"><a target=\"_self\" aria-label=\"Online surveys\" rel=\"noopener noreferrer\" href=\"#\"> <\/a><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Online surveys<\/span><\/div>\n<div class=\"wp-block-uagb-icon-list-child uagb-block-e52185f0 uagb-icon-list-repeater uagb-icon-list__wrapper\"><a target=\"_self\" aria-label=\"Registration forms\" rel=\"noopener noreferrer\" href=\"#\"> <\/a><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Registration forms<\/span><\/div>\n<div class=\"wp-block-uagb-icon-list-child uagb-block-f5347d75 uagb-icon-list-repeater uagb-icon-list__wrapper\"><a target=\"_self\" aria-label=\"Sending letters\" rel=\"noopener noreferrer\" href=\"#\"> <\/a><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Sending letters<\/span><\/div>\n<div class=\"wp-block-uagb-icon-list-child uagb-block-be330226 uagb-icon-list-repeater uagb-icon-list__wrapper\"><a target=\"_self\" aria-label=\"...\" rel=\"noopener noreferrer\" href=\"#\"> <\/a><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">...<\/span><\/div>\n<\/div>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h4 class=\"wp-block-heading\">Using zero-party cookies<\/h4>\n<p>Zero-party cookies will also remain. Make smart use of them! For example, in the newsletter signup process, you can inquire about your customers' interests.<\/p>\n<p>Subscribers will share this data with you to receive interesting offers, discounts, and promos. They usually do this voluntarily or explicitly give permission. This is precisely why zero-party cookies feel completely different from the 'sneaky' third-party cookies.<\/p>\n<p>At the same time, first- and zero-party cookies give you the opportunity to personalize your marketing strategy. You are more transparent about the data you process, which will increase customers' trust in your company.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h4 class=\"wp-block-heading\">Adjusting your marketing strategy<\/h4>\n<p>If you currently advertise on the internet through banners or social media, targeting the interests, hobbies, work, or previously visited websites of potential customers, then you need to consider a different approach.<\/p>\n<p>Instead, you can start with contextual targeting. This means finding websites or topics that are relevant to your target audience and placing your ads there, matching what those users are interested in at that moment.<\/p>\n<p>Google has also announced that they are working on an alternative to using third-party cookies. Through <a href=\"https:\/\/developers.google.com\/privacy-sandbox\" target=\"_blank\" rel=\"noreferrer noopener\">Sandbox<\/a>, advertisers can still create personalized ads, but without using data about individual people.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h4 class=\"wp-block-heading\">Learn about Google's Privacy Sandbox in this video:<\/h4>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Privacy Sandbox: Preparing for the end of 3rd-party cookies\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Ylr7A059sDg?feature=oembed&hl=en&cc_lang_pref=en&cc_load_policy=1&modestbranding=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>The idea behind this is to improve privacy. However, the downside is that you have less insight into how audiences are being assembled.<\/p>\n<p>So, it may be more challenging to check why certain ads perform well or not.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h4 class=\"wp-block-heading\">Advertising with strong content<\/h4>\n<p>Now that your ads don't just appear everywhere with minimal effort, it's a good idea to take a closer look at their content.<\/p>\n<p>Ensure your message is compelling and your Call To Action (CTA) is very clear. The stronger your content, the more you'll stand out among all the other advertisements.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h4 class=\"wp-block-heading\">Experimenting with server-side tracking<\/h4>\n<p>With third-party cookies disappearing, it's worth exploring the possibilities of server-side tracking.<\/p>\n<p>With server-side tracking, data is collected and processed directly on the website or platform server, rather than on the user's browser. This means users don't need <a href=\"https:\/\/www.combell.com\/en\/blog\/what-are-cookies\/\" rel=\"noreferrer noopener\" target=\"_blank\">cookies<\/a>, enhancing their privacy.<\/p>\n<p>Server-side tracking can also provide more reliable and accurate data because it's less susceptible to ad blockers and other browser settings that block cookies.<\/p>\n<p>Another advantage of server-side tracking is that it can help solve issues associated with third-party cookies, such as cross-device tracking and tracking users across different browsers.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"731\" src=\"https:\/\/www.combell.com\/en\/blog\/files\/mobile-cta-en@2x-1024x731.png\" alt=\"Ensure your ads include a clear Call to Action.\" class=\"wp-image-12442\" srcset=\"https:\/\/www.combell.com\/en\/blog\/files\/mobile-cta-en@2x-1024x731.png 1024w, https:\/\/www.combell.com\/en\/blog\/files\/mobile-cta-en@2x-300x214.png 300w, https:\/\/www.combell.com\/en\/blog\/files\/mobile-cta-en@2x-768x549.png 768w, https:\/\/www.combell.com\/en\/blog\/files\/mobile-cta-en@2x.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Ensure your ads include a clear Call to Action.<\/figcaption><\/figure>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h4 class=\"wp-block-heading\">Using browser fingerprinting<\/h4>\n<p>Browser fingerprinting is an innovative way to track users on the internet. It involves using various device characteristics, such as screen size and internet browser, to assign a unique identification to a user.<\/p>\n<p>This enables tracking without using cookies, respecting privacy laws.<\/p>\n<p>Another method is utilizing data from advertisements and marketing through specialized programs (APIs) on websites or customer relationship management systems (CRMs). This allows companies to still gather information without violating privacy regulations.<\/p>\n<p>The <a href=\"https:\/\/funnel.io\/blog\/conversion-apis\" rel=\"noreferrer noopener\" target=\"_blank\">Conversions API<\/a> developed by <a href=\"https:\/\/developers.facebook.com\/docs\/marketing-api\/conversions-api\/guides\/gtm-server-side\/\" rel=\"noreferrer noopener\" target=\"_blank\">Meta<\/a> for Server-Side Google Tag Manager (GTM) is a prime example of this.<\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Take on the Challenge<\/h2>\n<p>Redefining your marketing strategy, exploring different advertising methods, trying out new tools... the disappearance of third-party cookies brings about a lot of change. That's for sure!<\/p>\n<p>However, it's essential to realize that marketing without third-party cookies is <strong>more of a challenge than completely impossible.<\/strong><\/p>\n<p>We're all adjusting to this new landscape. From Combell, we wish you success with this <strong>transformation<\/strong>. You're not alone in this; you can count on us too. Hopefully, this clear blog serves as a kind of guide.<\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Frequently asked questions about marketing without third-party cookies<\/h2>\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-9ba74a7a uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-false uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height uagb-faq-expand-first-true\" data-faqtoggle=\"true\" role=\"tablist\"><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\/\/www.combell.com\/en\/blog\/end-of-third-party-cookies\/\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Does Chrome block third-party cookies?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes, that's correct, although it's happening in phases. Google Chrome will initially block third-party cookies for a limited number of users, and by the end of 2024, this blocking will be implemented for everyone.\"}},{\"@type\":\"Question\",\"name\":\"Are third-party cookies going to disappear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes, third-party cookies are disappearing. Several browsers have already done so, and Google is now following suit. The entire process is expected to be completed by the end of 2024.\"}},{\"@type\":\"Question\",\"name\":\"How do third-party cookies work?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"These cookies track browsing behavior and display personalized offers. It's third-party cookies that ensure you see advertisements for a specific clothing brand after you've just searched for that same brand. Third-party cookies can make users feel like they are being tracked everywhere.\"}},{\"@type\":\"Question\",\"name\":\"Why are third-party cookies disappearing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The disappearance of third-party cookies is closely related to increasingly stringent privacy regulations. Users are becoming more and more concerned about their privacy and how they are tracked on the internet. Governments are also expressing concerns about this issue.\"}},{\"@type\":\"Question\",\"name\":\"What is cookieless attribution?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Cookieless attribution simply means attributing value to various advertising channels without using cookies to track individuals. Instead of relying on cookies, other methods such as AI or contextual information are used to gain insights into which ads have helped in acquiring a lead or purchase\"}},{\"@type\":\"Question\",\"name\":\"Which three types of cookies are there?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"There are more than three &lt;a href=\\\"https:\/\/www.combell.com\/en\/blog\/types-of-cookies\/\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\">types of cookies&lt;\/a> because each organization has different goals in mind. One website may primarily want to know how long visitors stay on a page, while an online store may be more interested in sending personalized ads. You can read more about this on our blog \\\"&lt;a href=\\\"https:\/\/www.combell.com\/en\/blog\/types-of-cookies\/\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\">What are the different types of cookies?&lt;\/a>\\\".\"}},{\"@type\":\"Question\",\"name\":\"What is the difference between first-party cookies and third-party cookies?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"First-party cookies are set by the website the user visits and are used to improve the user experience on that specific site. Third-party cookies are set by a party other than the website the user visits and are often used to track users across different websites for advertising purposes. There are far fewer objections to first-party cookies.\"}}]}<\/script><\/p>\n<div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-3f7a795a\" role=\"tab\" tabindex=\"0\">\n<div class=\"uagb-faq-questions-button uagb-faq-questions\"><span class=\"uagb-icon uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg><\/span><span class=\"uagb-icon-active uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg><\/span><\/p>\n<h4 class=\"uagb-question\">Does Chrome block third-party cookies?<\/h4>\n<\/div>\n<p class=\"uagb-faq-content\">Yes, that's correct, although it's happening in phases. Google Chrome will initially block third-party cookies for a limited number of users, and by the end of 2024, this blocking will be implemented for everyone.<\/p>\n<\/div>\n<div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-dd5c8ec9\" role=\"tab\" tabindex=\"0\">\n<div class=\"uagb-faq-questions-button uagb-faq-questions\"><span class=\"uagb-icon uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg><\/span><span class=\"uagb-icon-active uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg><\/span><\/p>\n<h4 class=\"uagb-question\">Are third-party cookies going to disappear?<\/h4>\n<\/div>\n<p class=\"uagb-faq-content\">Yes, third-party cookies are disappearing. Several browsers have already done so, and Google is now following suit. The entire process is expected to be completed by the end of 2024.<\/p>\n<\/div>\n<div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-17825f10\" role=\"tab\" tabindex=\"0\">\n<div class=\"uagb-faq-questions-button uagb-faq-questions\"><span class=\"uagb-icon uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg><\/span><span class=\"uagb-icon-active uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg><\/span><\/p>\n<h4 class=\"uagb-question\">How do third-party cookies work?<\/h4>\n<\/div>\n<p class=\"uagb-faq-content\">These cookies track browsing behavior and display personalized offers. It's third-party cookies that ensure you see advertisements for a specific clothing brand after you've just searched for that same brand. Third-party cookies can make users feel like they are being tracked everywhere.<\/p>\n<\/div>\n<div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-c4a26e32\" role=\"tab\" tabindex=\"0\">\n<div class=\"uagb-faq-questions-button uagb-faq-questions\"><span class=\"uagb-icon uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg><\/span><span class=\"uagb-icon-active uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg><\/span><\/p>\n<h4 class=\"uagb-question\">Why are third-party cookies disappearing?<\/h4>\n<\/div>\n<p class=\"uagb-faq-content\">The disappearance of third-party cookies is closely related to increasingly stringent privacy regulations. Users are becoming more and more concerned about their privacy and how they are tracked on the internet. Governments are also expressing concerns about this issue.<\/p>\n<\/div>\n<div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-80564c4f\" role=\"tab\" tabindex=\"0\">\n<div class=\"uagb-faq-questions-button uagb-faq-questions\"><span class=\"uagb-icon uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg><\/span><span class=\"uagb-icon-active uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg><\/span><\/p>\n<h4 class=\"uagb-question\">What is cookieless attribution?<\/h4>\n<\/div>\n<p class=\"uagb-faq-content\">Cookieless attribution simply means attributing value to various advertising channels without using cookies to track individuals. Instead of relying on cookies, other methods such as AI or contextual information are used to gain insights into which ads have helped in acquiring a lead or purchase<\/p>\n<\/div>\n<div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-a079cc48\" role=\"tab\" tabindex=\"0\">\n<div class=\"uagb-faq-questions-button uagb-faq-questions\"><span class=\"uagb-icon uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg><\/span><span class=\"uagb-icon-active uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg><\/span><\/p>\n<h4 class=\"uagb-question\">Which three types of cookies are there?<\/h4>\n<\/div>\n<p class=\"uagb-faq-content\">There are more than three <a href=\"https:\/\/www.combell.com\/en\/blog\/types-of-cookies\/\" target=\"_blank\" rel=\"noreferrer noopener\">types of cookies<\/a> because each organization has different goals in mind. One website may primarily want to know how long visitors stay on a page, while an online store may be more interested in sending personalized ads. You can read more about this on our blog \"<a href=\"https:\/\/www.combell.com\/en\/blog\/types-of-cookies\/\" target=\"_blank\" rel=\"noreferrer noopener\">What are the different types of cookies?<\/a>\".<\/p>\n<\/div>\n<div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-97453477\" role=\"tab\" tabindex=\"0\">\n<div class=\"uagb-faq-questions-button uagb-faq-questions\"><span class=\"uagb-icon uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg><\/span><span class=\"uagb-icon-active uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg><\/span><\/p>\n<h4 class=\"uagb-question\">What is the difference between first-party cookies and third-party cookies?<\/h4>\n<\/div>\n<p class=\"uagb-faq-content\">First-party cookies are set by the website the user visits and are used to improve the user experience on that specific site. Third-party cookies are set by a party other than the website the user visits and are often used to track users across different websites for advertising purposes. There are far fewer objections to first-party cookies.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Following the lead of other browsers, Google Chrome will stop providing third-party cookies in 2024. Our online privacy will improve, but for marketers, this change is anything but a joke. Combell gives you information and solutions.<\/p>\n","protected":false},"author":33,"featured_media":12438,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[679],"tags":[],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.combell.com\/en\/blog\/files\/third-party-cookies-chrome-header-small.png",1200,420,false],"thumbnail":["https:\/\/www.combell.com\/en\/blog\/files\/third-party-cookies-chrome-header-small-50x50.png",50,50,true],"medium":["https:\/\/www.combell.com\/en\/blog\/files\/third-party-cookies-chrome-header-small-300x105.png",300,105,true],"medium_large":["https:\/\/www.combell.com\/en\/blog\/files\/third-party-cookies-chrome-header-small-768x269.png",768,269,true],"large":["https:\/\/www.combell.com\/en\/blog\/files\/third-party-cookies-chrome-header-small-1024x358.png",1024,358,true],"1536x1536":["https:\/\/www.combell.com\/en\/blog\/files\/third-party-cookies-chrome-header-small.png",1200,420,false],"2048x2048":["https:\/\/www.combell.com\/en\/blog\/files\/third-party-cookies-chrome-header-small.png",1200,420,false],"post-featured":["https:\/\/www.combell.com\/en\/blog\/files\/third-party-cookies-chrome-header-small-850x290.png",850,290,true],"post-featured-opt":["https:\/\/www.combell.com\/en\/blog\/files\/third-party-cookies-chrome-header-small-750x256.png",750,256,true],"post-featured-opt-md":["https:\/\/www.combell.com\/en\/blog\/files\/third-party-cookies-chrome-header-small-850x290.png",850,290,true],"post-featured-opt-sm":["https:\/\/www.combell.com\/en\/blog\/files\/third-party-cookies-chrome-header-small-485x165.png",485,165,true],"post-featured-opt-xs":["https:\/\/www.combell.com\/en\/blog\/files\/third-party-cookies-chrome-header-small-375x128.png",375,128,true],"post-most-popular":["https:\/\/www.combell.com\/en\/blog\/files\/third-party-cookies-chrome-header-small-50x50.png",50,50,true],"post-author":["https:\/\/www.combell.com\/en\/blog\/files\/third-party-cookies-chrome-header-small-60x60.png",60,60,true]},"uagb_author_info":{"display_name":"Amber","author_link":"https:\/\/www.combell.com\/en\/blog\/author\/amber\/"},"uagb_comment_info":1,"uagb_excerpt":"Following the lead of other browsers, Google Chrome will stop providing third-party cookies in 2024. Our online privacy will improve, but for marketers, this change is anything but a joke. Combell gives you information and solutions.","_links":{"self":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/12380"}],"collection":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/comments?post=12380"}],"version-history":[{"count":14,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/12380\/revisions"}],"predecessor-version":[{"id":13776,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/12380\/revisions\/13776"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/media\/12438"}],"wp:attachment":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/media?parent=12380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/categories?post=12380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/tags?post=12380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}