{"id":11083,"date":"2023-06-07T17:23:00","date_gmt":"2023-06-07T15:23:00","guid":{"rendered":"https:\/\/www.combell.com\/en\/blog\/?p=11083"},"modified":"2023-11-14T16:26:25","modified_gmt":"2023-11-14T15:26:25","slug":"b2b-website","status":"publish","type":"post","link":"https:\/\/www.combell.com\/en\/blog\/b2b-website\/","title":{"rendered":"Why building a B2B website is worth considering"},"content":{"rendered":"<p><strong>A business that offers products and services to other businesses needs a B2B website. A B2B website is like a reliable assistant who is there for you day and night. It is your online shop window, your online business card. It is the place where potential partners and B2B customers come together to discover your company.<\/strong><\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-1  uagb-block-bb51e145     \"\n\t\t\t\t\tdata-scroll= \"1\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t><\/p>\n<div class=\"uagb-toc__wrap\">\n<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\t<strong>Inhoudsopgave<\/strong>\t\t\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 384 512\"><path d=\"M192 384c-8.188 0-16.38-3.125-22.62-9.375l-160-160c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L192 306.8l137.4-137.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-160 160C208.4 380.9 200.2 384 192 384z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<div class=\"uagb-toc__list-wrap\">\n<ol class=\"uagb-toc__list\">\n<li class=\"uagb-toc__list\"><a href=\"#what-is-a-b2b-website\">What is a B2B website?<\/a><\/li>\n<ul class=\"uagb-toc__list\">\n<li class=\"uagb-toc__list\"><a href=\"#online-catalog\">Online catalog<\/a><\/li>\n<li class=\"uagb-toc__list\"><a href=\"#purpose-b2b-web-shop\">Purpose B2B web shop<\/a><\/li>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"uagb-toc__list\"><a href=\"#why-is-a-b2b-website-important\">Why is a B2B website important?<\/a><\/li>\n<li class=\"uagb-toc__list\"><a href=\"#benefits-b2b-website\">Benefits B2B website<\/a><\/li>\n<li class=\"uagb-toc__list\"><a href=\"#b2b-website-for-beginners-this-is-what-you-need\">B2B website for beginners: this is what you need<\/a><\/li>\n<ul class=\"uagb-toc__list\">\n<li class=\"uagb-toc__list\"><a href=\"#determine-the-target-group-of-your-business-site\">Determine the target group of your business site<\/a><\/li>\n<li class=\"uagb-toc__list\"><a href=\"#post-relevant-content-online\">Post relevant content online<\/a><\/li>\n<li class=\"uagb-toc__list\"><a href=\"#use-a-b2b-website-builder-or-a-content-management-system\">Use a &#039;B2B website builder&#039; or a Content Management System<\/a><\/li>\n<li class=\"uagb-toc__list\"><a href=\"#test-your-website\">Test your website<\/a><\/li>\n<li class=\"uagb-toc__list\"><a href=\"#promote-your-website\">Promote your website<\/a><\/li>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"uagb-toc__list\"><a href=\"#building-a-b2b-website-with-combell\">Building a B2B website with Combell<\/a><\/li>\n<\/ul>\n<\/ul>\n<\/ol><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">What is a B2B website?<\/h2>\n<p>By a B2B website, we primarily mean a<strong> 'Business to Business website'<\/strong>. They are business websites - usually your company website - through which companies make products, services and interesting information available to other companies. So it is a professional website focused on companies or partners.<\/p>\n<p>That's where a B2B website differs from a B2C website ('Business to Consumer'). Although you set up your website for business, with a B2C website you are primarily targeting individuals. So your offerings (from content to any products) are primarily focused on the ordinary consumer.<\/p>\n<p>And what about a <a href=\"https:\/\/www.combell.com\/en\/blog\/b2b-webshop\/\" target=\"_blank\" rel=\"noreferrer noopener\">B2B webshop<\/a>? That's an online store focused on selling products and services directly to other businesses. A B2B webshop is a particular type of B2B website.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-uagb-inline-notice uagb-inline_notice__align-left uagb-block-c5ea37f4 uagb-inline_notice__outer-wrap\">\n<p class=\"uagb-notice-title\">Also read<\/p>\n<div class=\"uagb-notice-text\">\n<p><a href=\"https:\/\/www.combell.com\/en\/blog\/b2b-webshop\/\" target=\"_blank\" rel=\"noreferrer noopener\">Everything you need and want to know about starting your own B2B webshop.<\/a><\/p>\n<\/div>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Online catalog<\/h3>\n<p>Creating a business website ensures that other companies discover your B2B offerings. Such a business site serves as a kind of <strong>digital meeting point<\/strong>. Other companies find out what your company stands for, peruse your online catalog, can request a quote, contact you ...<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Purpose B2B web shop<\/h3>\n<p>With a B2B website, the main goal is to bring in <strong>new leads<\/strong>. By building up your company site professionally, you generate interest from new partners. For example, with wholesalers who are looking for new suppliers. That way, you can increase your brand awareness. That, in turn, can boost your sales.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"731\" src=\"https:\/\/www.combell.com\/en\/blog\/files\/website-growth-en-1024x731.png\" alt=\"Professional website makes your business grow.\" class=\"wp-image-11424\" srcset=\"https:\/\/www.combell.com\/en\/blog\/files\/website-growth-en-1024x731.png 1024w, https:\/\/www.combell.com\/en\/blog\/files\/website-growth-en-300x214.png 300w, https:\/\/www.combell.com\/en\/blog\/files\/website-growth-en-768x549.png 768w, https:\/\/www.combell.com\/en\/blog\/files\/website-growth-en.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Professional website makes your business grow.<\/figcaption><\/figure>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Why is a B2B website important?<\/h2>\n<p>Any website is important. As a company, you simply cannot do without one. Anyone who is invisible on the internet is blind to all the opportunities waiting for you online. \ud83d\ude09<\/p>\n<p>Those opportunities are even higher for those operating in the B2B sector. <a href=\"https:\/\/www.sana-commerce.com\/blog\/b2b-ecommerce-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">Recent figures<\/a> show that barely 6% of B2B companies do not use online ways to do business. According to experts, as much as 75% of B2B purchasing spending is expected to take place on online platforms within five years.<\/p>\n<p>That is not all by a long shot! Belgians spend an average of<strong> 5 hours and 27 minutes<\/strong> a day on the internet. That includes many business leaders who may be interested in your B2B website.<\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Benefits B2B website<\/h2>\n<p>Getting a business website created involves a lot of benefits. We'll list the most important ones.<\/p>\n<div class=\"wp-block-uagb-icon-list uagb-block-0a83ee44\">\n<div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-block-deb0b7e9\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M0 256C0 114.6 114.6 0 256 0C397.4 0 512 114.6 512 256C512 397.4 397.4 512 256 512C114.6 512 0 397.4 0 256zM256 368C269.3 368 280 357.3 280 344V280H344C357.3 280 368 269.3 368 256C368 242.7 357.3 232 344 232H280V168C280 154.7 269.3 144 256 144C242.7 144 232 154.7 232 168V232H168C154.7 232 144 242.7 144 256C144 269.3 154.7 280 168 280H232V344C232 357.3 242.7 368 256 368z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\"><strong>Always and worldwide online.<\/strong> If you close the door behind you at the office, the company comes to rest. At least as far as reaching new customers is concerned. While your company website is accessible day and night. Interested customers can discover your company anywhere and at any time of the day. So you're not just dependent on business hours at all.<\/span><\/div>\n<div class=\"wp-block-uagb-icon-list-child uagb-block-bd672336\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M0 256C0 114.6 114.6 0 256 0C397.4 0 512 114.6 512 256C512 397.4 397.4 512 256 512C114.6 512 0 397.4 0 256zM256 368C269.3 368 280 357.3 280 344V280H344C357.3 280 368 269.3 368 256C368 242.7 357.3 232 344 232H280V168C280 154.7 269.3 144 256 144C242.7 144 232 154.7 232 168V232H168C154.7 232 144 242.7 144 256C144 269.3 154.7 280 168 280H232V344C232 357.3 242.7 368 256 368z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\"><strong><strong>Higher customer service<\/strong>. <\/strong>Corporate customers looking for information and new products will appreciate the fact that you have your own company website. This way they can find everything much faster. You can also consider being available via email or chat for potential customers who have questions.<\/span><\/div>\n<div class=\"wp-block-uagb-icon-list-child uagb-block-a6c6f6a5\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M0 256C0 114.6 114.6 0 256 0C397.4 0 512 114.6 512 256C512 397.4 397.4 512 256 512C114.6 512 0 397.4 0 256zM256 368C269.3 368 280 357.3 280 344V280H344C357.3 280 368 269.3 368 256C368 242.7 357.3 232 344 232H280V168C280 154.7 269.3 144 256 144C242.7 144 232 154.7 232 168V232H168C154.7 232 144 242.7 144 256C144 269.3 154.7 280 168 280H232V344C232 357.3 242.7 368 256 368z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\"><strong><strong>Strong brand identity<\/strong>. <\/strong>With that better service, B2B customers gain more trust in your company and you strengthen your company's brand identity.<\/span><\/div>\n<div class=\"wp-block-uagb-icon-list-child uagb-block-50cbc2cc\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M0 256C0 114.6 114.6 0 256 0C397.4 0 512 114.6 512 256C512 397.4 397.4 512 256 512C114.6 512 0 397.4 0 256zM256 368C269.3 368 280 357.3 280 344V280H344C357.3 280 368 269.3 368 256C368 242.7 357.3 232 344 232H280V168C280 154.7 269.3 144 256 144C242.7 144 232 154.7 232 168V232H168C154.7 232 144 242.7 144 256C144 269.3 154.7 280 168 280H232V344C232 357.3 242.7 368 256 368z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\"><strong><strong><strong>Insights and analysis<\/strong>. <\/strong><\/strong>You can create a business website to get more insights into who is interested in your business. You can use tools like Google Analytics to analyze data and statistics.<\/span><\/div>\n<\/div>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-uagb-inline-notice uagb-inline_notice__align-left uagb-block-6ace597a uagb-inline_notice__outer-wrap\">\n<p class=\"uagb-notice-title\">Tip<\/p>\n<div class=\"uagb-notice-text\">\n<p>Lead generation software like <a href=\"https:\/\/www.combell.com\/en\/leadinfo\" target=\"_blank\" rel=\"noreferrer noopener\">Leadinfo<\/a> lets you find out the details of your anonymous B2B website visitors, such as the company name, contact information and LinkedIn profiles of decision makers. Try the software now for free for 14 days. That way you'll discover which companies are visiting your website.<\/p>\n<\/div>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">B2B website for beginners: this is what you need<\/h2>\n<p>Building a B2B website from scratch is not obvious. There is a lot of preparation involved. As a (starting) entrepreneur, you will need to throw on several hats. That of online expert may not have been on your to-do list. \ud83d\ude04<\/p>\n<p>Fortunately, you are in the experienced hands of Combell. We will explain to you what to watch out for and what you need to create a B2B website.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Determine the target group of your business site<\/h3>\n<p>Starting a company website for the B2B market first requires some thinking. You have to find out in which world your company operates. You do this by doing thorough market research, <strong>identifying your competition<\/strong> and analyzing your existing customer data.<\/p>\n<p>It is the ideal way to get a better idea of what your potential customers need. They will probably come looking for just that on your B2B website.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-uagb-inline-notice uagb-inline_notice__align-left uagb-block-9c4b60d7 uagb-inline_notice__outer-wrap\">\n<p class=\"uagb-notice-title\">B2B website: example target group analysis<\/p>\n<div class=\"uagb-notice-text\">\n<p>A supplier of dough who wants to sell products to industrial bakeries analyzes his target audience by finding out what kind of bakeries he wants to supply to. Are they companies that mainly produce bread, cakes or pastries? By finding out, the supplier knows what kind of content his business website should focus on. By engaging in competitor analysis, the entrepreneur discovers what other B2B websites look like and how he can differentiate himself<\/p>\n<\/div>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Post relevant content online<\/h3>\n<p>We stick with that supplier of dough for a moment. Suppose you want to partner primarily with bakeries that mainly make bread.<\/p>\n<p>Then the content of your website should focus on what might be of interest to those bakeries. Think of descriptions of different types of dough, its composition, hygiene regulations at your company, how fast you can deliver ...<\/p>\n<p>It is also wise to provide <a href=\"https:\/\/www.combell.com\/en\/blog\/webpage-vs-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">web pages<\/a> where you put information about the history of your company, your employees, where you are located, how new customers can contact you.<\/p>\n<p>By putting clear and relevant information on your website, visitors will find out in an instant what your company stands for and what you have to offer. Putting quality content online regularly is also positive for the <strong>search engine optimization<\/strong> of your B2B website. More on scoring in search engines later.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"731\" src=\"https:\/\/www.combell.com\/en\/blog\/files\/webshop-order-cart-1024x731.jpg\" alt=\"Create your own business website like a true professional.\" class=\"wp-image-11409\" srcset=\"https:\/\/www.combell.com\/en\/blog\/files\/webshop-order-cart-1024x731.jpg 1024w, https:\/\/www.combell.com\/en\/blog\/files\/webshop-order-cart-300x214.jpg 300w, https:\/\/www.combell.com\/en\/blog\/files\/webshop-order-cart-768x549.jpg 768w, https:\/\/www.combell.com\/en\/blog\/files\/webshop-order-cart.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Create your own business website like a true professional.<\/figcaption><\/figure>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Use a 'B2B website builder' or a Content Management System<\/h3>\n<p>To put content online, you obviously need to find a suitable platform to build your website with. You can also have a business website built. An agency or a professional web designer will perform you a customized website. Of course, this comes with a slightly firmer price tag.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-uagb-inline-notice uagb-inline_notice__align-left uagb-block-bfa1f854 uagb-inline_notice__outer-wrap\">\n<p class=\"uagb-notice-title\">Tip<\/p>\n<div class=\"uagb-notice-text\">\n<p>To put your B2B website online, you obviously need a <a href=\"https:\/\/www.combell.com\/en\/domain-names\" target=\"_blank\" rel=\"noreferrer noopener\">domain name<\/a> and hosting. Be smart and buy your <a href=\"https:\/\/www.combell.com\/en\/hosting\/web-hosting\" target=\"_blank\" rel=\"noreferrer noopener\">hosting package<\/a> at Combell. In fact, the first year, your domain name is included in your package!<\/p>\n<\/div>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>This is why it is not a bad idea to create your company website yourself. Give it a shot! The tools we discuss here are so user-friendly that complete amateurs without IT skills can build a website.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p><strong>SiteBuilder<\/strong><\/p>\n<p><a href=\"https:\/\/www.combell.com\/en\/sitebuilder\" target=\"_blank\" rel=\"noreferrer noopener\">SiteBuilder<\/a> is an easy and affordable option to create your own website. This handy 'B2B website builder' allows you to create responsive B2B websites even without any experience or knowledge of code. Just how clever is that!<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-uagb-inline-notice uagb-inline_notice__align-left uagb-block-2c1d7737 uagb-inline_notice__outer-wrap\">\n<p class=\"uagb-notice-title\">Tip<\/p>\n<div class=\"uagb-notice-text\">\n<p>The <a href=\"https:\/\/www.combell.com\/en\/shopbuilder\" target=\"_blank\" rel=\"noreferrer noopener\">webshop module<\/a> is already included from the SiteBuilder Standard package. This allows you to create your own B2B website first and upgrade to a B2B webshop later. No need to buy another package.<\/p>\n<\/div>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>When choosing to build your website yourself, you can pick a SiteBuilder package that has hosting included. Best of all, SiteBuilder lets you choose the size that best suits you!<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-uagb-inline-notice uagb-inline_notice__align-left uagb-block-301f4233 uagb-inline_notice__outer-wrap\">\n<p class=\"uagb-notice-title\">Also read<\/p>\n<div class=\"uagb-notice-text\">\n<p><a href=\"https:\/\/www.combell.com\/en\/sitebuilder\/possibilities\" target=\"_blank\" rel=\"noreferrer noopener\">Immediately discover all (!) SiteBuilder's possibilities<\/a><\/p>\n<\/div>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>With SiteBuilder, you can instantly choose the right web design from a collection of <a href=\"https:\/\/www.combell.com\/en\/sitebuilder\/templates\" target=\"_blank\" rel=\"noreferrer noopener\">more than 100 templates<\/a>. This way, you can immediately create a layout that perfectly matches the image you want to project with your website.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"319\" src=\"https:\/\/www.combell.com\/en\/blog\/files\/sitebuilder-templates-3-1024x319.png\" alt=\"With SiteBuilder's templates, choose the perfect layout for your own business website.\" class=\"wp-image-11415\" srcset=\"https:\/\/www.combell.com\/en\/blog\/files\/sitebuilder-templates-3-1024x319.png 1024w, https:\/\/www.combell.com\/en\/blog\/files\/sitebuilder-templates-3-300x94.png 300w, https:\/\/www.combell.com\/en\/blog\/files\/sitebuilder-templates-3-768x239.png 768w, https:\/\/www.combell.com\/en\/blog\/files\/sitebuilder-templates-3-1536x479.png 1536w, https:\/\/www.combell.com\/en\/blog\/files\/sitebuilder-templates-3.png 2040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">With SiteBuilder's templates, choose the perfect layout for your own business website.<\/figcaption><\/figure>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>And it gets even better: you have access to an extensive library of free images. No hassle with copyright, just drag and drop them into your website and you're done!<\/p>\n<\/p>\n<div class=\"wp-block-uagb-inline-notice uagb-inline_notice__align-left uagb-block-7c03189e uagb-inline_notice__outer-wrap\">\n<p class=\"uagb-notice-title\">Tip<\/p>\n<div class=\"uagb-notice-text\">SiteBuilder has been enhanced with an <a href=\"https:\/\/www.combell.com\/en\/ai-website-builder\">AI website builder<\/a>. You no longer have to build your website yourself; the Artificial Intelligence does it for you! Try it now.<\/div>\n<\/div>\n<\/p>\n<p>So with SiteBuilder you can create your own website in a simple and user-friendly way, without technical hiccups and with a professional look.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.combell.com\/en\/sitebuilder\" style=\"background-color:#fca104\">Take control with your own website<\/a><\/div>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p><strong>WordPress<\/strong><\/p>\n<p><a href=\"https:\/\/www.combell.com\/en\/hosting\/wordpress-webhosting\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress<\/a> is by far the most popular \"Content Management System\" (CMS). Such a CMS makes it easy for you to build your own website. It is a tool that helps you manage and create content on your website.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-uagb-inline-notice uagb-inline_notice__align-left uagb-block-c5e6b347 uagb-inline_notice__outer-wrap\">\n<p class=\"uagb-notice-title\">Also read<\/p>\n<div class=\"uagb-notice-text\">\n<p><a href=\"https:\/\/www.combell.com\/en\/blog\/what-is-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">What is WordPress and what are its benefits?<\/a><\/p>\n<\/div>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>WordPress comes with a convenient control panel, from where you manage everything. So you can control it all in your browser, and don't need to download any additional software.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"366\" src=\"https:\/\/www.combell.com\/en\/blog\/files\/cms-logos-wp-highlight-1024x366.jpg\" alt=\"WordPress is one of several different ways to create business websites.\" class=\"wp-image-11413\" srcset=\"https:\/\/www.combell.com\/en\/blog\/files\/cms-logos-wp-highlight-1024x366.jpg 1024w, https:\/\/www.combell.com\/en\/blog\/files\/cms-logos-wp-highlight-300x107.jpg 300w, https:\/\/www.combell.com\/en\/blog\/files\/cms-logos-wp-highlight-768x274.jpg 768w, https:\/\/www.combell.com\/en\/blog\/files\/cms-logos-wp-highlight.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">WordPress is one of several different ways to create business websites.<\/figcaption><\/figure>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p><strong>Advantages WordPress<\/strong><\/p>\n<div class=\"wp-block-uagb-icon-list uagb-block-977d576d\">\n<div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-block-f21033ee\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M0 256C0 114.6 114.6 0 256 0C397.4 0 512 114.6 512 256C512 397.4 397.4 512 256 512C114.6 512 0 397.4 0 256zM256 368C269.3 368 280 357.3 280 344V280H344C357.3 280 368 269.3 368 256C368 242.7 357.3 232 344 232H280V168C280 154.7 269.3 144 256 144C242.7 144 232 154.7 232 168V232H168C154.7 232 144 242.7 144 256C144 269.3 154.7 280 168 280H232V344C232 357.3 242.7 368 256 368z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Free platform<\/span><\/div>\n<div class=\"wp-block-uagb-icon-list-child uagb-block-23109470\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M0 256C0 114.6 114.6 0 256 0C397.4 0 512 114.6 512 256C512 397.4 397.4 512 256 512C114.6 512 0 397.4 0 256zM256 368C269.3 368 280 357.3 280 344V280H344C357.3 280 368 269.3 368 256C368 242.7 357.3 232 344 232H280V168C280 154.7 269.3 144 256 144C242.7 144 232 154.7 232 168V232H168C154.7 232 144 242.7 144 256C144 269.3 154.7 280 168 280H232V344C232 357.3 242.7 368 256 368z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Open Source<\/span><\/div>\n<div class=\"wp-block-uagb-icon-list-child uagb-block-32ea4a63\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M0 256C0 114.6 114.6 0 256 0C397.4 0 512 114.6 512 256C512 397.4 397.4 512 256 512C114.6 512 0 397.4 0 256zM256 368C269.3 368 280 357.3 280 344V280H344C357.3 280 368 269.3 368 256C368 242.7 357.3 232 344 232H280V168C280 154.7 269.3 144 256 144C242.7 144 232 154.7 232 168V232H168C154.7 232 144 242.7 144 256C144 269.3 154.7 280 168 280H232V344C232 357.3 242.7 368 256 368z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Easy to use<\/span><\/div>\n<div class=\"wp-block-uagb-icon-list-child uagb-block-03db6223\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M0 256C0 114.6 114.6 0 256 0C397.4 0 512 114.6 512 256C512 397.4 397.4 512 256 512C114.6 512 0 397.4 0 256zM256 368C269.3 368 280 357.3 280 344V280H344C357.3 280 368 269.3 368 256C368 242.7 357.3 232 344 232H280V168C280 154.7 269.3 144 256 144C242.7 144 232 154.7 232 168V232H168C154.7 232 144 242.7 144 256C144 269.3 154.7 280 168 280H232V344C232 357.3 242.7 368 256 368z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Lots of free themes and plugins<\/span><\/div>\n<div class=\"wp-block-uagb-icon-list-child uagb-block-adb58e4c\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M0 256C0 114.6 114.6 0 256 0C397.4 0 512 114.6 512 256C512 397.4 397.4 512 256 512C114.6 512 0 397.4 0 256zM256 368C269.3 368 280 357.3 280 344V280H344C357.3 280 368 269.3 368 256C368 242.7 357.3 232 344 232H280V168C280 154.7 269.3 144 256 144C242.7 144 232 154.7 232 168V232H168C154.7 232 144 242.7 144 256C144 269.3 154.7 280 168 280H232V344C232 357.3 242.7 368 256 368z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">...<\/span><\/div>\n<\/div>\n<\/div>\n<p>Of course, WordPress is not the only free Open Source CMS on the market. Maybe you've heard about <a href=\"https:\/\/www.combell.com\/en\/hosting\/drupal-webhosting\" target=\"_blank\" rel=\"noreferrer noopener\">Drupal<\/a> or <a href=\"https:\/\/www.combell.com\/en\/hosting\/joomla-webhosting\" target=\"_blank\" rel=\"noreferrer noopener\">Joomla<\/a>? Those are less popular, but even with those CMSs you can create a website for free (but keep in mind that you do pay for your hosting and domain name!).<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.combell.com\/en\/hosting\/wordpress-webhosting\" style=\"background-color:#fca104\">Create your own WordPress website<\/a><\/div>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Test your website<\/h3>\n<p>The launch of your own website is getting closer. \ud83d\ude00 Before that happens, it is important to test your website (or have it tested). This will allow you to spot errors, such as unexpected problems or an important call-to-action that is missing.<\/p>\n<p>Since companies have no time to waste, errors that only come to light while surfers are already using your website are really unacceptable.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>Tests you can do:<\/p>\n<div class=\"wp-block-uagb-icon-list uagb-block-f6de1223 uagb-icon-list__outer-wrap uagb-icon-list__layout-vertical uagb-icon-list__icon-at-top\">\n<div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-block-233921db uagb-icon-list-repeater uagb-icon-list__wrapper\"><a target=\"_self\" aria-label=\"Functional testing. Test all the features and pages of your B2B website yourself to make sure everything works as it should. Viewing images, requesting a price offer ...\" rel=\"noopener noreferrer\" href=\"#\"> <\/a><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Functional testing. Test all the features and pages of your B2B website yourself to make sure everything works as it should. Viewing images, requesting a price offer ...<\/span><\/div>\n<div class=\"wp-block-uagb-icon-list-child uagb-block-d8daef31 uagb-icon-list-repeater uagb-icon-list__wrapper\"><a target=\"_self\" aria-label=\"Cross-browser and cross-device testing. You need to test your site on different devices and browsers to check how it looks on different screen sizes and in different browsers. Make sure your website is responsive and looks good on both desktops and mobile devices.\" rel=\"noopener noreferrer\" href=\"#\"> <\/a><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\"><strong>Cross-browser and cross-device testing<\/strong>. You need to test your site on different devices and browsers to check how it looks on different screen sizes and in different browsers. Make sure your website is responsive and looks good on both desktops and mobile devices.<\/span><\/div>\n<div class=\"wp-block-uagb-icon-list-child uagb-block-e1ca6750 uagb-icon-list-repeater uagb-icon-list__wrapper\"><a target=\"_self\" aria-label=\"Security tests. Test security to prevent sensitive information of potential customers from being stolen. For example, use a security scanner such as Qualys or a penetration testing tool such as Metasploit. A cybersecurity expert like Fox-IT will help you set up various tests, by the way.\" rel=\"noopener noreferrer\" href=\"#\"> <\/a><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\"><a href=\"https:\/\/www.combell.com\/en\/security-checklist\" target=\"_blank\" rel=\"noreferrer noopener\">Security tests. <\/a>Test security to prevent sensitive information of potential customers from being stolen. For example, use a security scanner such as Qualys or a penetration testing tool such as Metasploit. A cybersecurity expert like <a href=\"https:\/\/www.fox-it.com\/be\/wie-wij-zijn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fox-IT <\/a>will help you set up various tests, by the way.<\/span><\/div>\n<div class=\"wp-block-uagb-icon-list-child uagb-block-34245455 uagb-icon-list-repeater uagb-icon-list__wrapper\"><a target=\"_self\" aria-label=\"Stress tests. This is how you check whether your site is ready for optimal performance. At Combell, we simulate all kinds of user situations in order to test the responsiveness, stability and speed of your site under different circumstances. This way, we also detect problematic elements in your code or settings.\" rel=\"noopener noreferrer\" href=\"#\"> <\/a><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\"><a href=\"https:\/\/www.combell.com\/en\/application-load-testing-service\" target=\"_blank\" rel=\"noreferrer noopener\">Stress tests<\/a>. This is how you check whether your site is ready for optimal performance. At Combell, we simulate all kinds of user situations in order to test the responsiveness, stability and speed of your site under different circumstances. This way, we also detect problematic elements in your code or settings.<\/span><\/div>\n<\/div>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Promote your website<\/h3>\n<p>Once the little hiccups from the testing phase are resolved, it's time to launch your website AND promote it. Just like a market vendor advertises his goods in the town square, you need to promote your website.<\/p>\n<p><strong>4 ways to do marketing:<\/strong><\/p>\n<div class=\"wp-block-uagb-icon-list uagb-block-0475bd2d uagb-icon-list__outer-wrap uagb-icon-list__layout-vertical uagb-icon-list__icon-at-top\">\n<div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-block-9ea60503 uagb-icon-list-repeater uagb-icon-list__wrapper\"><a target=\"_self\" aria-label=\"Be active on social media. YouTube, Instagram, Facebook ... Use social media channels to spread the word about your website. Also put social media buttons on your website to make your online business card more interactive.\" rel=\"noopener noreferrer\" href=\"#\"> <\/a><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Be active on social media. YouTube, Instagram, Facebook ... Use social media channels to spread the word about your website. Also put <a href=\"https:\/\/www.combell.com\/en\/help\/kb\/how-to-add-social-media-buttons-in-sitebuilder-using-addthis\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media buttons on your website<\/a> to make your online business card more interactive.<\/span><\/div>\n<div class=\"wp-block-uagb-icon-list-child uagb-block-901dadb2 uagb-icon-list-repeater uagb-icon-list__wrapper\"><a target=\"_self\" aria-label=\"On the same social media, you can experiment with paid online ads. This is how you create online visibility. You do that through Google Ads, for example. The monthly costs for such campaigns are very reasonable.\" rel=\"noopener noreferrer\" href=\"#\"> <\/a><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">On the same social media, you can experiment with paid online ads. This is how you create online visibility. You do that through Google Ads, for example. The monthly costs for such campaigns are very reasonable.<\/span><\/div>\n<div class=\"wp-block-uagb-icon-list-child uagb-block-b0da9e83 uagb-icon-list-repeater uagb-icon-list__wrapper\"><a target=\"_self\" aria-label=\"Set up your search engine optimization (SEO). This will increase your findability on Google, among others. Make sure you have effective keywords, valuable content and efficient meta-descriptions.\" rel=\"noopener noreferrer\" href=\"#\"> <\/a><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Set up your search engine optimization (SEO). This will increase your <a href=\"https:\/\/www.combell.com\/en\/blog\/5-practical-tips-for-applying-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">findability<\/a> on Google, among others. Make sure you have effective keywords, valuable content and efficient meta-descriptions.<\/span><\/div>\n<div class=\"wp-block-uagb-icon-list-child uagb-block-593969d7 uagb-icon-list-repeater uagb-icon-list__wrapper\"><a target=\"_self\" aria-label=\"Do (free) e-mail marketing. Let yourself be heard via newsletters and improve relations with your customers.\" rel=\"noopener noreferrer\" href=\"#\"> <\/a><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Do (free) e-mail marketing. Let yourself be heard via newsletters and improve relations with your customers.<\/span><\/div>\n<\/div>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-uagb-inline-notice uagb-inline_notice__align-left uagb-block-8480ef29 uagb-inline_notice__outer-wrap\">\n<p class=\"uagb-notice-title\">Tip<\/p>\n<div class=\"uagb-notice-text\">\n<p>Every Combell customer gets a free Flexmail account. This is a handy <a href=\"https:\/\/www.combell.com\/en\/free-flexmail\" target=\"_blank\" rel=\"noreferrer noopener\">e-mail marketing tool<\/a> that allows you to promote your B2B website. Do not miss this opportunity!<\/p>\n<\/div>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"731\" src=\"https:\/\/www.combell.com\/en\/blog\/files\/b2b-small-company-marketing-en-1024x731.jpg\" alt=\"Even as a small business with a website, you need to maintain your online marketing.\" class=\"wp-image-11421\" srcset=\"https:\/\/www.combell.com\/en\/blog\/files\/b2b-small-company-marketing-en-1024x731.jpg 1024w, https:\/\/www.combell.com\/en\/blog\/files\/b2b-small-company-marketing-en-300x214.jpg 300w, https:\/\/www.combell.com\/en\/blog\/files\/b2b-small-company-marketing-en-768x549.jpg 768w, https:\/\/www.combell.com\/en\/blog\/files\/b2b-small-company-marketing-en.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Even as a small business with a website, you need to maintain your online marketing.<\/figcaption><\/figure>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>Feel free to engage several channels at once. You should not let your marketing depend on a single channel. Using different marketing channels is a powerful way to grow your business and attract more customers.<\/p>\n<p>Remember that each channel is unique and your strategy should depend on your specific target audience. With the right mix of marketing channels, you can make your B2B website flourish and amaze your competitors. \ud83d\ude03<\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Building a B2B website with Combell<\/h2>\n<p>If you follow our overview, you will build a strong foundation for your own website. And in order to support you even further in the <strong>growth and development of your business website<\/strong>, there is SiteBuilder. With SiteBuilder, Combell's handy website builder, you can create a business website without any experience or technical knowledge.<\/p>\n<p>As the <strong>market leader<\/strong> in hosting, Combell is ready to help you shine on the internet. So what are you waiting for? Get started with SiteBuilder and let Combell guide you in creating your business website!<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.combell.com\/en\/build-your-website\" style=\"background-color:#fca104\">Create your new website with Combell<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Unlock success with a B2B website \u2013 your reliable 24\/7 assistant, online shop window, and business card. 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Discover new opportunities now!","_links":{"self":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/11083"}],"collection":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/comments?post=11083"}],"version-history":[{"count":28,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/11083\/revisions"}],"predecessor-version":[{"id":11964,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/11083\/revisions\/11964"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/media\/11408"}],"wp:attachment":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/media?parent=11083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/categories?post=11083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/tags?post=11083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}