{"id":10722,"date":"2022-11-29T15:07:00","date_gmt":"2022-11-29T14:07:00","guid":{"rendered":"https:\/\/www.combell.com\/en\/blog\/?p=10722"},"modified":"2023-04-27T15:13:50","modified_gmt":"2023-04-27T13:13:50","slug":"tips-for-a-successful-webshop","status":"publish","type":"post","link":"https:\/\/www.combell.com\/en\/blog\/tips-for-a-successful-webshop\/","title":{"rendered":"A successful webshop: here&#8217;s how to build one yourself"},"content":{"rendered":"<p>Do you plan <a href=\"https:\/\/www.combell.com\/en\/blog\/how-to-start-your-own-webshop\/\" rel=\"noreferrer noopener\" target=\"_blank\">to start a webshop<\/a> either now or in the future? Then you obviously want to expand your online business into a successful online store. Quite right! However, if you're going to make it happen, be sure to do it properly right away. With the e-commerce tips below, you can immediately start a successful webshop.<\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Successfully running your webshop? Make it a party!<\/h2>\n<p>Think of it this way: starting a successful web store is like having a good party: it attracts a lot of people, they like to linger there and <strong>come back again and again for more.<\/strong><\/p>\n<p>But instead of drinks and snacks, a successful webshop offers, among other things, a great user experience, high-quality products and an efficient payment and shipping process. So we dig deeper into those webshop tips. \ud83d\ude09<\/p>\n<figure class=\"wp-block-image alignwide size-large is-style-devplus-image-rounded-shadow\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/www.combell.com\/en\/blog\/files\/A-user-friendly-website-ensures-a-successful-shop-1024x536.jpg\" alt=\"A user-friendly website ensures a successful shop\" class=\"wp-image-10723\" srcset=\"https:\/\/www.combell.com\/en\/blog\/files\/A-user-friendly-website-ensures-a-successful-shop-1024x536.jpg 1024w, https:\/\/www.combell.com\/en\/blog\/files\/A-user-friendly-website-ensures-a-successful-shop-300x157.jpg 300w, https:\/\/www.combell.com\/en\/blog\/files\/A-user-friendly-website-ensures-a-successful-shop-768x402.jpg 768w, https:\/\/www.combell.com\/en\/blog\/files\/A-user-friendly-website-ensures-a-successful-shop.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Among other things, a user-friendly website ensures a successful shop.<\/figcaption><\/figure>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>Oh and instead of noisy party numbers waking up the neighbors, a successful webshop creates buzz in another way: happy customers who tell their friends about their great experience (word of mouth!) and return for new purchases.<\/p>\n<p>So if your webshop feels like a <strong>vibrant party<\/strong> that everyone enjoys, you're definitely on your way to \"webshop success\"!<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>8.5 million Belgians made 170 million online purchases last year<\/p>\n<p><cite>BeCommerce Market Monitor 2022<\/cite><\/p><\/blockquote>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">The importance of a successful webshop<\/h2>\n<p>What does a webshop have to meet to be successful? Good question! Starting a successful shop is about a combination of different factors. You better not leave anything to chance.<\/p>\n<p>Especially when you realise that <strong>e-commerce is crucial for the economy<\/strong>. To give you an idea: 15% of all purchases are made online! 8.5 million Belgians made 170 million online purchases last year. So start-ups have (barely) no other choice but to go online with their business.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-uagb-inline-notice uagb-inline_notice__align-left uagb-block-33dfcc41 uagb-inline_notice__outer-wrap\">\n<p class=\"uagb-notice-title\">Also read<\/p>\n<div class=\"uagb-notice-text\">\n<p><a href=\"https:\/\/www.combell.com\/en\/blog\/go-big-online-doing-business-online-with-the-help-of-combell\/\" target=\"_blank\" rel=\"noreferrer noopener\"><a href=\"https:\/\/www.combell.com\/en\/blog\/go-big-online-doing-business-online-with-the-help-of-combell\/\" target=\"_blank\" rel=\"noreferrer noopener\">Go big online: doing business on the internet with Combell<\/a><\/a><\/p>\n<\/div>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>Those who manage to do that with a successful online store win a lot - in the long run. After all, success with your online shop stands for:<\/p>\n<ul>\n<li><strong>A wider target audience. <\/strong>You reach new customers who can't visit your physical store, for example.<\/li>\n<li><strong>Higher sales results.<\/strong> A webshop is open 24\/7 so you can process many more orders.<\/li>\n<li><strong>Cost savings.<\/strong> Setting up a webshop is often cheaper than running a physical store. You have fewer fixed costs.<\/li>\n<li><strong>Ease of use.<\/strong> The right webshop software for your business not only offers customers an easy user experience, you also manage your shop quickly and without problems.<\/li>\n<li><strong>Analyze customer data and behavior.<\/strong> With your own webshop, you can analyze valuable customer data and surfing behavior. Find out which products sell well, which promotions are most effective and how customers use your store. This is how you improve your webshop and increase sales results.<\/li>\n<\/ul>\n<p>\ud83d\udc4d In short, having a successful webshop is an important factor for the success of your business in today's digital market.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-uagb-inline-notice uagb-inline_notice__align-left uagb-block-47ca6576 uagb-inline_notice__outer-wrap\">\n<p class=\"uagb-notice-title\">Also read<\/p>\n<div class=\"uagb-notice-text\">\n<p><a href=\"https:\/\/www.combell.com\/en\/blog\/what-does-a-webshop-cost\/\" target=\"_blank\" rel=\"noreferrer noopener\">What does a webshop cost? All the facts at a glance<\/a><\/p>\n<\/div>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.combell.com\/en\/blog\/files\/webshop-checklist-1024x731.jpg\" alt=\"webshop-checklist\" class=\"wp-image-10724\" width=\"600\" srcset=\"https:\/\/www.combell.com\/en\/blog\/files\/webshop-checklist-1024x731.jpg 1024w, https:\/\/www.combell.com\/en\/blog\/files\/webshop-checklist-300x214.jpg 300w, https:\/\/www.combell.com\/en\/blog\/files\/webshop-checklist-768x549.jpg 768w, https:\/\/www.combell.com\/en\/blog\/files\/webshop-checklist.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Starting a webshop? These tips will persuade potential customers to buy from your shop.<\/figcaption><\/figure>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Tips for a successful webshop<\/h2>\n<p>Want to make your own online store successful? Then look over the different aspects of an online store. Check off all the <em>essentials<\/em>. These six free tips for a successful webshop will get you started right away!<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Webshop tip 1: Know your target group like no other<\/h3>\n<p>Do you fully intend to score with your webshop? Success starts with knowing your target group. You must - logically - know for who you'll start your webshop. After all, the most important person in your organization is your customer.<\/p>\n<p>Are you going to open a webshop where you sell to everyone, or are you only targeting young people? Or maybe just teenagers between 16 and 18 with an interest in sports and online gaming? <\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-uagb-inline-notice uagb-inline_notice__align-left uagb-block-f5b5e3d5 uagb-inline_notice__outer-wrap\">\n<p class=\"uagb-notice-title\">Tip<\/p>\n<div class=\"uagb-notice-text\">\n<p>Use personas to define your target group. On our blog \"<a href=\"https:\/\/www.combell.com\/en\/blog\/how-to-start-your-own-webshop\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to set up an online shop<\/a>\" we give you an example of such a persona.<\/p>\n<\/div>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p><strong>Other web store tips that focus on defining your target audience:<\/strong><\/p>\n<div class=\"wp-block-uagb-icon-list uagb-block-09f8ca5f\">\n<div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-block-0516b87c\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\"><strong>Start market research<\/strong> via social media and online surveys.<\/span><\/div>\n<div class=\"wp-block-uagb-icon-list-child uagb-block-6c2f46df\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Delve into <strong>Google Analytics<\/strong>. Use this <strong>free tool to analyze <\/strong>who is visiting your webshop and which pages are visited the most.<\/span><\/div>\n<\/div>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Webshop tip 2: create a unique brand<\/h3>\n<p>A successful webshop needs a strong brand identity. This way, customers always know what to expect from you! \ud83d\ude00 That recognition will make you sound familiar to your target audience.<\/p>\n<figure class=\"wp-block-image alignwide size-large is-style-devplus-image-rounded-shadow\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/www.combell.com\/en\/blog\/files\/Well-considered-decisions-for-your-online-store-1024x536.jpg\" alt=\"Well-considered decisions for your online store\" class=\"wp-image-10725\" srcset=\"https:\/\/www.combell.com\/en\/blog\/files\/Well-considered-decisions-for-your-online-store-1024x536.jpg 1024w, https:\/\/www.combell.com\/en\/blog\/files\/Well-considered-decisions-for-your-online-store-300x157.jpg 300w, https:\/\/www.combell.com\/en\/blog\/files\/Well-considered-decisions-for-your-online-store-768x402.jpg 768w, https:\/\/www.combell.com\/en\/blog\/files\/Well-considered-decisions-for-your-online-store.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Starting an online store? Take well-considered decisions about which and how many products you want to sell.<\/figcaption><\/figure>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>In e-commerce, you distinguish yourself from your competitors with a unique brand. Your (new) products can be exclusive. <strong>Home-made products <\/strong>play an important role in this process. Shoppers value craftsmanship.<\/p>\n<p>By highlighting authenticity, craftsmanship, unique features and the personal story behind your products, you will surely attract customers looking for a unique product or a fun, original product.<\/p>\n<p>But which products do you want to associate your brand with? This is another area where market research comes in handy. Find out which products are popular, in high demand and where you can make a difference with your products or services. With a <strong>good product idea<\/strong>, you can stand out from other online stores.<\/p>\n<p>Therefore, limit your range of products. Sell what you are good at and define your offer. By the way, you have to dare to adjust your product offering. It will only serve to strengthen your unique <strong>selling point<\/strong>.<\/p>\n<p><strong>Some other web store tips that focusing on your brand identity:<\/strong><\/p>\n<div class=\"wp-block-uagb-icon-list uagb-block-88db8252\">\n<div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-block-752625dc\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Provide a <strong>consistent, recognizable and reliable web shop<\/strong>. Customers want to be able to trust the quality of your shop and products.<\/span><\/div>\n<div class=\"wp-block-uagb-icon-list-child uagb-block-4730cc38\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Develop a brand identity that customers <strong>feel connected<\/strong> to. Positive emotions increase the popularity of your business. For example, come up with a catchy, great company name.<\/span><\/div>\n<div class=\"wp-block-uagb-icon-list-child uagb-block-a373a116\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Create <strong>well-thought-out shop design<\/strong>. Consider improving the visual style and layout of your web pages or adjust the tone of your communication.<\/span><\/div>\n<\/div>\n<\/div>\n<p>\ud83d\udc4d If you take these various tips to heart, you will create a brand identity that suits your webshop target audience.<\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Webshop tip 3: select a webshop with good user experience<\/h3>\n<p>If you start a webshop, you have to invest in a good website experience. First impressions are very important. So make it <strong>as easy and pleasant as possible<\/strong> for your customers.<\/p>\n<p>They will have an easier time finding and buying products. A website that is easy to navigate, that loads quickly, is secure and has an attractive design will result in a positive experience for your visitors.<\/p>\n<p>This can increase your online store's conversion rate and ensure <strong>returning customers<\/strong>. If they place another order, it increases revenue and earnings.<\/p>\n<p>Randomly choosing webshop software which is more likely to create a poor website experience? Do not! Because you don't want to lose customers, ruin your reputation or slow down the growth of your shop. <strong>Discover quickly the different types of <a href=\"https:\/\/www.combell.com\/en\/blog\/tips-for-a-successful-webshop\/\" target=\"_blank\" rel=\"noreferrer noopener\">webshop software<\/a> for e-commerce.<\/strong><\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p><strong>Some other web store tips that focusing on user experience:<\/strong><\/p>\n<div class=\"wp-block-uagb-icon-list uagb-block-c3a136c2\">\n<div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-block-ded5141d\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Make sure your website is <strong>prepared for large numbers of visitors<\/strong>. Because many visitors at one time can slow down or even crash your website. Slow websites will make you lose customers.<\/span><\/div>\n<div class=\"wp-block-uagb-icon-list-child uagb-block-88c47706\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Check if your <strong>webshop software is up-to-date<\/strong>. New versions of software are usually faster and include security updates. Installing updates may take time, but the major advantage will be that your website works at its best.<\/span><\/div>\n<\/div>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-uagb-inline-notice uagb-inline_notice__align-left uagb-block-84e77777 uagb-inline_notice__outer-wrap\">\n<p class=\"uagb-notice-title\">Tip<\/p>\n<div class=\"uagb-notice-text\">\n<p>Would you rather not have to worry about updates to your WordPress web shop? Then opt for <a href=\"https:\/\/www.combell.com\/en\/hosting\/managed-wordpress\" target=\"_blank\" rel=\"noreferrer noopener\">Managed WordPress<\/a>. We will maintain everything in for you!<\/p>\n<\/div>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-uagb-icon-list uagb-block-337765c9\">\n<div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-block-2cce26f1\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Speed up your webshop with <strong>clever caching techniques<\/strong>. With <em>caching<\/em>, the pages on your web store load faster. Fortunately, Combell has <a href=\"https:\/\/www.combell.com\/en\/technology\/caching\" target=\"_blank\" rel=\"noreferrer noopener\">the best caching technologies<\/a> available, such as Varnish and Redis.<\/span><\/div>\n<div class=\"wp-block-uagb-icon-list-child uagb-block-529de2a9\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Opt for <a href=\"https:\/\/www.combell.com\/en\/cloud-hosting\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>cloud hosting<\/strong><\/a> and increase your scalability. A web store with scalable infrastructure is important because it increases its capacity when needed. So your shop is always available, even when the number of visitors increases. Using cloud servers and temporary extensions of the current infrastructure can help.<\/span><\/div>\n<div class=\"wp-block-uagb-icon-list-child uagb-block-b6c2e165\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Do a <a href=\"https:\/\/www.combell.com\/en\/application-load-testing-service\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>stress test<\/strong><\/a>. This is how you check whether your successful web store is ready for optimal performance. At Combell, we simulate all kinds of user situations in order to test the responsiveness, stability and speed of your web store under different circumstances. This way, we also detect problematic elements in your code or settings.<\/span><\/div>\n<div class=\"wp-block-uagb-icon-list-child uagb-block-a611b8c0\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Work with a <strong>reliable hosting company<\/strong>. After all, providing an excellent user interface is (also) the responsibility of your hosting provider. This includes excellent support, stress-testing to see where there is room for improvement, updating the infrastructure (including webshop software), monitoring to respond to problems ... These are all things you should be able to count on. Lucky break:<strong> Combell always keeps an eye on things.<\/strong><a href=\"https:\/\/www.combell.com\/en\/application-load-testing-service\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/span><\/div>\n<\/div>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Webshop tip 4 : activating your customers<\/h3>\n<p>If a potential customer visits your <a href=\"https:\/\/www.combell.com\/en\/blog\/cheap-affordable-webshop\/\" target=\"_blank\" rel=\"noreferrer noopener\">cheap webshop<\/a> and actually wants to order something, reward them with an <strong>intuitive and user-friendly buying process<\/strong>. For example, no dozens of clicks, shopping baskets that suddenly turn out to be empty ... Consumers should find it easy to buy from a successful online store.<\/p>\n<p>Therefore, tips for a webshop often come down to the same thing: to have consumers find, pay and receive the desired products quickly and easily. <em>On to the next <\/em>\ud83d\ude42.<\/p>\n<p>If your buying process is complicated or time-consuming, it can get on the nerves of your customers and cause them to buy elsewhere.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p><strong>Some other web store tips focusing on customer activation:<\/strong><\/p>\n<div class=\"wp-block-uagb-icon-list uagb-block-3ede634f\">\n<div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-block-4aa9e864\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\"><strong>Streamline the check-out process. <\/strong>Minimize the number of steps to order and don't ask for unnecessary information.<\/span><\/div>\n<div class=\"wp-block-uagb-icon-list-child uagb-block-9d2e2405\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Make your <strong>purchase process visual<\/strong>. Show the progress as well as the total cost. So customers are not surprised by extra costs at the last minute.<\/span><\/div>\n<div class=\"wp-block-uagb-icon-list-child uagb-block-f82a4c2e\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Integrate <a href=\"https:\/\/www.combell.com\/en\/blog\/payment-methods-for-your-webshop\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>different payment methods<\/strong><\/a><strong> and shipping options.<\/strong> The more options your customers have, the less chance you have of shoppers leaving their virtual shopping cart filled anyway.<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.combell.com\/en\/blog\/files\/sitebuilder-webshop-payments.png\" alt=\"sitebuilder-webshop-payments\" class=\"wp-image-10709\" width=\"600\" srcset=\"https:\/\/www.combell.com\/en\/blog\/files\/sitebuilder-webshop-payments.png 1200w, https:\/\/www.combell.com\/en\/blog\/files\/sitebuilder-webshop-payments-300x225.png 300w, https:\/\/www.combell.com\/en\/blog\/files\/sitebuilder-webshop-payments-1024x768.png 1024w, https:\/\/www.combell.com\/en\/blog\/files\/sitebuilder-webshop-payments-768x576.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Webshop tip 5: focus on marketing and promotion<\/h3>\n<p>Once you start your shop, you have to start promoting it. There are several ways to do that. This way you attract customers to your shop.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.combell.com\/en\/blog\/files\/Flexmail.png\" alt=\"Flexmail\" class=\"wp-image-10356\" width=\"300\" srcset=\"https:\/\/www.combell.com\/en\/blog\/files\/Flexmail.png 499w, https:\/\/www.combell.com\/en\/blog\/files\/Flexmail-300x89.png 300w\" sizes=\"(max-width: 499px) 100vw, 499px\" \/><\/figure>\n<\/div>\n<p>Great news: every Combell customer gets a <a href=\"https:\/\/www.combell.com\/en\/free-flexmail\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>free Flexmail account<\/strong><\/a>. With <a href=\"https:\/\/flexmail.be\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Flexmail's e-mail marketing tool<\/a>, you can design professional e-mails and campaigns and send them to the right contacts. Sending newsletters and promotions via Flexmail is a good example of taking control of your marketing.<\/p>\n<p>Quite a lot of time goes into your marketing plan and its realization. Do you have a spare budget or a financial extra? Once your successful webshop is running well, you can eventually work with a <strong>marketing agency<\/strong>. They provide online marketing, fluent copywriting, design, new ideas ...<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p><strong>Other web store tips focusing on customer activation:<\/strong><\/p>\n<div class=\"wp-block-uagb-icon-list uagb-block-6fea8102\">\n<div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-block-fd6190a8\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Use <strong>social media<\/strong>. Facebook, Instagram, TikTok ... Use such social media channels to spread the word about your own web shop. You can experiment with paid ads with a small budget. This way, you create online visibility.<\/span><\/div>\n<div class=\"wp-block-uagb-icon-list-child uagb-block-b3ec6317\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Focus on <strong>search engine optimization (SEO)<\/strong>. This will make your web store easily findable in the search results of e.g. Google. In fact, with a few well-considered choices, you will score much better in search engines in one fell swoop. In this manner, Combell guarantees you the fastest hosting on the market. And fast sites are an important Google Ranking Factor.<\/span><\/div>\n<\/div>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-uagb-inline-notice uagb-inline_notice__align-left uagb-block-b2e1ebf4 uagb-inline_notice__outer-wrap\">\n<p class=\"uagb-notice-title\">Tip<\/p>\n<div class=\"uagb-notice-text\">\n<p>You can create your shop with our budget-friendly <a href=\"https:\/\/www.combell.com\/en\/sitebuilder\" target=\"_blank\" rel=\"noreferrer noopener\">SiteBuilder<\/a>, there you can <a href=\"https:\/\/www.combell.com\/en\/help\/kb\/site-seo-settings\/\" target=\"_blank\" rel=\"noreferrer noopener\">improve the SEO of your shop<\/a>.<\/p>\n<\/div>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>Ol<strong>d school <\/strong>is allowed! Although for e-commerce using Google Ads is the ideal way to advertise in return for payment (it saves you a lot of time), offline promotion is certainly not a bad idea. Make flyers, put a logo sticker on your car, go networking ...<\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Webshop tip 6: excel in customer service<\/h3>\n<p>A successful webshop excels in excellent customer service. Where things are good, you come back. This also applies to your online shop. Visitors count on a <strong>clear return policy<\/strong> (even free shipping), <strong>discounts <\/strong>and <strong>warranty conditions<\/strong>. Think carefully about how you're going to organize all that.<\/p>\n<p><strong>Other online store tips focusing on good customer service:<\/strong><\/p>\n<div class=\"wp-block-uagb-icon-list uagb-block-e35ab24b\">\n<div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-block-21583131\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\"><strong>Respond quickly <\/strong>to questions, complaints and problems. Eventually, even consider live chat and e-mail.<\/span><\/div>\n<div class=\"wp-block-uagb-icon-list-child uagb-block-185ef2df\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Have <strong>satisfied customers speak up<\/strong>. Convincing customer stories help customers make purchasing decisions. They find out why your own online store comes highly recommended.<\/span><\/div>\n<\/div>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-uagb-inline-notice uagb-inline_notice__align-left uagb-block-f80fae6c uagb-inline_notice__outer-wrap\">\n<p class=\"uagb-notice-title\">Also read<\/p>\n<div class=\"uagb-notice-text\">\n<p><a href=\"https:\/\/www.combell.com\/en\/blog\/category\/news\/customer-cases\/\" target=\"_blank\" rel=\"noreferrer noopener\">These customers explain you why you should choose Combell<\/a> \ud83d\ude09<\/p>\n<\/div>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>By making these optimizations in your customer service, you can help consumers in making shopping decisions and thus increase their trust in your online store. It will help bind customers to your brand as well as <strong>increase e-commerce sales<\/strong>.<\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Most important tips for webshop success<\/h2>\n<p>Since repeating yourself a second time is not a bad idea, here are the most important free tips:<\/p>\n<div class=\"wp-block-uagb-icon-list uagb-block-0710286d\">\n<div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-block-cbf41881\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M0 256C0 114.6 114.6 0 256 0C397.4 0 512 114.6 512 256C512 397.4 397.4 512 256 512C114.6 512 0 397.4 0 256zM371.8 211.8C382.7 200.9 382.7 183.1 371.8 172.2C360.9 161.3 343.1 161.3 332.2 172.2L224 280.4L179.8 236.2C168.9 225.3 151.1 225.3 140.2 236.2C129.3 247.1 129.3 264.9 140.2 275.8L204.2 339.8C215.1 350.7 232.9 350.7 243.8 339.8L371.8 211.8z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Choose the right products to sell.<\/span><\/div>\n<div class=\"wp-block-uagb-icon-list-child uagb-block-6afeb9de\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M0 256C0 114.6 114.6 0 256 0C397.4 0 512 114.6 512 256C512 397.4 397.4 512 256 512C114.6 512 0 397.4 0 256zM371.8 211.8C382.7 200.9 382.7 183.1 371.8 172.2C360.9 161.3 343.1 161.3 332.2 172.2L224 280.4L179.8 236.2C168.9 225.3 151.1 225.3 140.2 236.2C129.3 247.1 129.3 264.9 140.2 275.8L204.2 339.8C215.1 350.7 232.9 350.7 243.8 339.8L371.8 211.8z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Create a unique brand identity that fits your target audience.<\/span><\/div>\n<div class=\"wp-block-uagb-icon-list-child uagb-block-69f08af3\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M0 256C0 114.6 114.6 0 256 0C397.4 0 512 114.6 512 256C512 397.4 397.4 512 256 512C114.6 512 0 397.4 0 256zM371.8 211.8C382.7 200.9 382.7 183.1 371.8 172.2C360.9 161.3 343.1 161.3 332.2 172.2L224 280.4L179.8 236.2C168.9 225.3 151.1 225.3 140.2 236.2C129.3 247.1 129.3 264.9 140.2 275.8L204.2 339.8C215.1 350.7 232.9 350.7 243.8 339.8L371.8 211.8z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Invest in an attractive and user-friendly web design.<\/span><\/div>\n<div class=\"wp-block-uagb-icon-list-child uagb-block-063e5397\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M0 256C0 114.6 114.6 0 256 0C397.4 0 512 114.6 512 256C512 397.4 397.4 512 256 512C114.6 512 0 397.4 0 256zM371.8 211.8C382.7 200.9 382.7 183.1 371.8 172.2C360.9 161.3 343.1 161.3 332.2 172.2L224 280.4L179.8 236.2C168.9 225.3 151.1 225.3 140.2 236.2C129.3 247.1 129.3 264.9 140.2 275.8L204.2 339.8C215.1 350.7 232.9 350.7 243.8 339.8L371.8 211.8z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Provide a fast and secure shop.<\/span><\/div>\n<div class=\"wp-block-uagb-icon-list-child uagb-block-626851ee\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M0 256C0 114.6 114.6 0 256 0C397.4 0 512 114.6 512 256C512 397.4 397.4 512 256 512C114.6 512 0 397.4 0 256zM371.8 211.8C382.7 200.9 382.7 183.1 371.8 172.2C360.9 161.3 343.1 161.3 332.2 172.2L224 280.4L179.8 236.2C168.9 225.3 151.1 225.3 140.2 236.2C129.3 247.1 129.3 264.9 140.2 275.8L204.2 339.8C215.1 350.7 232.9 350.7 243.8 339.8L371.8 211.8z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Offer excellent customer service.<\/span><\/div>\n<div class=\"wp-block-uagb-icon-list-child uagb-block-689bcf07\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M0 256C0 114.6 114.6 0 256 0C397.4 0 512 114.6 512 256C512 397.4 397.4 512 256 512C114.6 512 0 397.4 0 256zM371.8 211.8C382.7 200.9 382.7 183.1 371.8 172.2C360.9 161.3 343.1 161.3 332.2 172.2L224 280.4L179.8 236.2C168.9 225.3 151.1 225.3 140.2 236.2C129.3 247.1 129.3 264.9 140.2 275.8L204.2 339.8C215.1 350.7 232.9 350.7 243.8 339.8L371.8 211.8z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Provide a smooth checkout process.<\/span><\/div>\n<div class=\"wp-block-uagb-icon-list-child uagb-block-8a5a38fc\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M0 256C0 114.6 114.6 0 256 0C397.4 0 512 114.6 512 256C512 397.4 397.4 512 256 512C114.6 512 0 397.4 0 256zM371.8 211.8C382.7 200.9 382.7 183.1 371.8 172.2C360.9 161.3 343.1 161.3 332.2 172.2L224 280.4L179.8 236.2C168.9 225.3 151.1 225.3 140.2 236.2C129.3 247.1 129.3 264.9 140.2 275.8L204.2 339.8C215.1 350.7 232.9 350.7 243.8 339.8L371.8 211.8z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Utilize effective marketing channels, such as social media and email marketing.<\/span><\/div>\n<div class=\"wp-block-uagb-icon-list-child uagb-block-d7ca3ec3\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M0 256C0 114.6 114.6 0 256 0C397.4 0 512 114.6 512 256C512 397.4 397.4 512 256 512C114.6 512 0 397.4 0 256zM371.8 211.8C382.7 200.9 382.7 183.1 371.8 172.2C360.9 161.3 343.1 161.3 332.2 172.2L224 280.4L179.8 236.2C168.9 225.3 151.1 225.3 140.2 236.2C129.3 247.1 129.3 264.9 140.2 275.8L204.2 339.8C215.1 350.7 232.9 350.7 243.8 339.8L371.8 211.8z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Collect and analyze important data to improve your shop and increase sales results.<\/span><\/div>\n<div class=\"wp-block-uagb-icon-list-child uagb-block-77240f39\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M0 256C0 114.6 114.6 0 256 0C397.4 0 512 114.6 512 256C512 397.4 397.4 512 256 512C114.6 512 0 397.4 0 256zM371.8 211.8C382.7 200.9 382.7 183.1 371.8 172.2C360.9 161.3 343.1 161.3 332.2 172.2L224 280.4L179.8 236.2C168.9 225.3 151.1 225.3 140.2 236.2C129.3 247.1 129.3 264.9 140.2 275.8L204.2 339.8C215.1 350.7 232.9 350.7 243.8 339.8L371.8 211.8z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Provide a scalable infrastructure to increase the capacity of your website when needed.<\/span><\/div>\n<div class=\"wp-block-uagb-icon-list-child uagb-block-aa8a7b87\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M0 256C0 114.6 114.6 0 256 0C397.4 0 512 114.6 512 256C512 397.4 397.4 512 256 512C114.6 512 0 397.4 0 256zM371.8 211.8C382.7 200.9 382.7 183.1 371.8 172.2C360.9 161.3 343.1 161.3 332.2 172.2L224 280.4L179.8 236.2C168.9 225.3 151.1 225.3 140.2 236.2C129.3 247.1 129.3 264.9 140.2 275.8L204.2 339.8C215.1 350.7 232.9 350.7 243.8 339.8L371.8 211.8z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Choose a hosting company you can count on.<\/span><\/div>\n<\/div>\n<\/div>\n<p>There! Everything read and about ready to start? Then we wish you ... success with your shop!<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-yellow-background-color has-text-color has-background\" href=\"https:\/\/www.combell.com\/nl\/webshop-maken\">Design your professional web store at Combell<\/a><\/div>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Frequently asked questions about 'webshop success'<\/h3>\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-f6727e51 uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-false uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height uagb-faq-expand-first-true\" data-faqtoggle=\"true\" role=\"tablist\"><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\/\/www.combell.com\/en\/blog\/tips-for-a-successful-webshop\/\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What does a good webshop need to meet?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"There are thousands of webshops. &lt;strong>Several factors&lt;\/strong> determine whether your webshop is successful. Think about selling (homemade) products, your unique brand identity, how fast and safe your shop is ... So it is important to carefully consider the different aspects involved in starting a webshop. Put your customer first in this &lt;strong>process&lt;\/strong>.\"}},{\"@type\":\"Question\",\"name\":\"What do you need to have a successful shop?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Besides a &lt;strong>well thought-out financial plan&lt;\/strong>, one of the things you need is a good &lt;a href=\\\"https:\/\/www.combell.com\/en\/domain-names\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\">domain name&lt;\/a>, reliable &lt;a href=\\\"https:\/\/www.combell.com\/en\/hosting\/web-hosting\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\">web hosting&lt;\/a>, a visual layout and user-friendly &lt;a href=\\\"https:\/\/www.combell.com\/en\/blog\/tips-for-a-successful-webshop\/\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\">webshop software&lt;\/a>. These components mainly relate to the ICT infrastructure. In fact, it is important that your own webshop looks professional. So there's a lot involved in building a webshop. Promotion on social media, focus on search engine optimization, excellent &lt;strong>customer service&lt;\/strong> and a good shipping and return policy will also ensure a successful webshop.\"}},{\"@type\":\"Question\",\"name\":\"What are the requirements of a webshop?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"If you effectively want to sell something with your own web store, then there are obviously &lt;strong>legal requirements &lt;\/strong>attached to starting a web shop. Beyond these legal obligations, the demands of your webshop lie primarily with your end customer. Therefore, map out your target group. That way it is immediately clear to you what your potential customers are looking for. Perhaps they want handmade products, a wide range of products, &lt;strong>free shipping&lt;\/strong>, etc. In our checklist, we go over the different important components of a successful online store.\"}}]}<\/script><\/p>\n<div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-aa93c9fa\" role=\"tab\" tabindex=\"0\">\n<div class=\"uagb-faq-questions-button uagb-faq-questions\"><span class=\"uagb-icon uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg><\/span><span class=\"uagb-icon-active uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg><\/span><\/p>\n<h4 class=\"uagb-question\">What does a good webshop need to meet?<\/h4>\n<\/div>\n<p class=\"uagb-faq-content\">There are thousands of webshops. <strong>Several factors<\/strong> determine whether your webshop is successful. Think about selling (homemade) products, your unique brand identity, how fast and safe your shop is ... So it is important to carefully consider the different aspects involved in starting a webshop. Put your customer first in this <strong>process<\/strong>.<\/p>\n<\/div>\n<div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-31b5f815\" role=\"tab\" tabindex=\"0\">\n<div class=\"uagb-faq-questions-button uagb-faq-questions\"><span class=\"uagb-icon uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg><\/span><span class=\"uagb-icon-active uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg><\/span><\/p>\n<h4 class=\"uagb-question\">What do you need to have a successful shop?<\/h4>\n<\/div>\n<p class=\"uagb-faq-content\">Besides a <strong>well thought-out financial plan<\/strong>, one of the things you need is a good <a href=\"https:\/\/www.combell.com\/en\/domain-names\" target=\"_blank\" rel=\"noreferrer noopener\">domain name<\/a>, reliable <a href=\"https:\/\/www.combell.com\/en\/hosting\/web-hosting\" target=\"_blank\" rel=\"noreferrer noopener\">web hosting<\/a>, a visual layout and user-friendly <a href=\"https:\/\/www.combell.com\/en\/blog\/tips-for-a-successful-webshop\/\" target=\"_blank\" rel=\"noreferrer noopener\">webshop software<\/a>. These components mainly relate to the ICT infrastructure. In fact, it is important that your own webshop looks professional. So there's a lot involved in building a webshop. Promotion on social media, focus on search engine optimization, excellent <strong>customer service<\/strong> and a good shipping and return policy will also ensure a successful webshop.<\/p>\n<\/div>\n<div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-72f40f3e\" role=\"tab\" tabindex=\"0\">\n<div class=\"uagb-faq-questions-button uagb-faq-questions\"><span class=\"uagb-icon uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg><\/span><span class=\"uagb-icon-active uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg><\/span><\/p>\n<h4 class=\"uagb-question\">What are the requirements of a webshop?<\/h4>\n<\/div>\n<p class=\"uagb-faq-content\">If you effectively want to sell something with your own web store, then there are obviously <strong>legal requirements <\/strong>attached to starting a web shop. Beyond these legal obligations, the demands of your webshop lie primarily with your end customer. Therefore, map out your target group. That way it is immediately clear to you what your potential customers are looking for. Perhaps they want handmade products, a wide range of products, <strong>free shipping<\/strong>, etc. In our checklist, we go over the different important components of a successful online store.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Do you plan to start a webshop? Then you obviously want to expand your online business into a successful webshop. Quite right! <\/p>\n","protected":false},"author":1,"featured_media":10732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[331],"tags":[],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.combell.com\/en\/blog\/files\/Tips-for-webshop-success.jpg",1200,420,false],"thumbnail":["https:\/\/www.combell.com\/en\/blog\/files\/Tips-for-webshop-success-50x50.jpg",50,50,true],"medium":["https:\/\/www.combell.com\/en\/blog\/files\/Tips-for-webshop-success-300x105.jpg",300,105,true],"medium_large":["https:\/\/www.combell.com\/en\/blog\/files\/Tips-for-webshop-success-768x269.jpg",768,269,true],"large":["https:\/\/www.combell.com\/en\/blog\/files\/Tips-for-webshop-success-1024x358.jpg",1024,358,true],"1536x1536":["https:\/\/www.combell.com\/en\/blog\/files\/Tips-for-webshop-success.jpg",1200,420,false],"2048x2048":["https:\/\/www.combell.com\/en\/blog\/files\/Tips-for-webshop-success.jpg",1200,420,false],"post-featured":["https:\/\/www.combell.com\/en\/blog\/files\/Tips-for-webshop-success-850x290.jpg",850,290,true],"post-featured-opt":["https:\/\/www.combell.com\/en\/blog\/files\/Tips-for-webshop-success-750x256.jpg",750,256,true],"post-featured-opt-md":["https:\/\/www.combell.com\/en\/blog\/files\/Tips-for-webshop-success-850x290.jpg",850,290,true],"post-featured-opt-sm":["https:\/\/www.combell.com\/en\/blog\/files\/Tips-for-webshop-success-485x165.jpg",485,165,true],"post-featured-opt-xs":["https:\/\/www.combell.com\/en\/blog\/files\/Tips-for-webshop-success-375x128.jpg",375,128,true],"post-most-popular":["https:\/\/www.combell.com\/en\/blog\/files\/Tips-for-webshop-success-50x50.jpg",50,50,true],"post-author":["https:\/\/www.combell.com\/en\/blog\/files\/Tips-for-webshop-success-60x60.jpg",60,60,true]},"uagb_author_info":{"display_name":"Combell","author_link":"https:\/\/www.combell.com\/en\/blog\/author\/blogadmin\/"},"uagb_comment_info":0,"uagb_excerpt":"Do you plan to start a webshop? Then you obviously want to expand your online business into a successful webshop. Quite right!","_links":{"self":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/10722"}],"collection":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/comments?post=10722"}],"version-history":[{"count":8,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/10722\/revisions"}],"predecessor-version":[{"id":10740,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/10722\/revisions\/10740"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/media\/10732"}],"wp:attachment":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/media?parent=10722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/categories?post=10722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/tags?post=10722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}