{"id":10327,"date":"2023-01-03T12:04:00","date_gmt":"2023-01-03T11:04:00","guid":{"rendered":"https:\/\/www.combell.com\/en\/blog\/?p=10327"},"modified":"2023-04-20T16:03:33","modified_gmt":"2023-04-20T14:03:33","slug":"website-load-time-nothing-but-ultrafast-is-good-enough","status":"publish","type":"post","link":"https:\/\/www.combell.com\/en\/blog\/website-load-time-nothing-but-ultrafast-is-good-enough\/","title":{"rendered":"Website load time: nothing but ultrafast is good enough"},"content":{"rendered":"<p>The clock is ticking. Literally! On the Internet, every second counts, every millisecond even. No one wants to wait for a slow-loading website. A waiting customer, you've lost them. That is why you should make sure that your website has a fast loading speed. Combell takes care of this faster loading speed in - yes, exactly - no time!<\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Slow website? You're losing customers<\/h2>\n<p>Waiting a long time at a restaurant or your favorite shoes that just won't be delivered. We don't like to wait. Especially not on the internet. Customers want your website to load in no time. And they should! Did you know that 40% of internet users leave a website that takes longer than three seconds to load? Time is money. So if you have an online store, you're losing a lot of profit. Rest assured that a fast website is extremely important for your business.<\/p>\n<p>Don't you believe us! Ugh! At <a href=\"https:\/\/www.creativebloq.com\/features\/how-the-bbc-builds-websites-that-scale\" target=\"_blank\" rel=\"noopener\">British public broadcaster BBC<\/a> they once announced that they lost 10% of their visitors per extra loading second. Painfully.<\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Customers stay longer on fast sites<\/h2>\n<p>You've probably heard of <strong>conversion rate<\/strong> as a term. It measures how long it takes a website visitor to take action. That could be clicking through to your webshop, reading a product page ... Well, that conversion ratio is much lower for websites that load too slowly. It doesn't activate your customers.<\/p>\n<p>Speaking of rates: if your know-it-all cousin tells you that your slow website probably has a high <strong>bounce rate<\/strong>, believe him for once. If your website is working slowly, a lot of surfers will click away after viewing just one web page.<\/p>\n<p>Compare it to a customer walking into your store, and while you can still hear the doorbell, he's already outside. \ud83d\ude2e<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1704\" height=\"640\" src=\"https:\/\/www.combell.com\/en\/blog\/files\/Website-leavers-when-your-website-is-loading-slowly.jpg\" alt=\"A graph of how many people leave your website the longer it takes to load.\" class=\"wp-image-10328\" title=\"Website leavers in case of a slow website.\" srcset=\"https:\/\/www.combell.com\/en\/blog\/files\/Website-leavers-when-your-website-is-loading-slowly.jpg 1704w, https:\/\/www.combell.com\/en\/blog\/files\/Website-leavers-when-your-website-is-loading-slowly-300x113.jpg 300w, https:\/\/www.combell.com\/en\/blog\/files\/Website-leavers-when-your-website-is-loading-slowly-1024x385.jpg 1024w, https:\/\/www.combell.com\/en\/blog\/files\/Website-leavers-when-your-website-is-loading-slowly-768x288.jpg 768w, https:\/\/www.combell.com\/en\/blog\/files\/Website-leavers-when-your-website-is-loading-slowly-1536x577.jpg 1536w\" sizes=\"(max-width: 1704px) 100vw, 1704px\" \/><figcaption>Website load time: the longer it takes to load, the faster you lose visitors.<\/figcaption><\/figure>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Fast loading time website important to Google<\/h2>\n<p>Launched the most beautiful and best website for your business and still not excelling on Google? That might be due to the loading time of your website. Fast and technically advanced websites rank better in Google's search results. Slow sites are thus literally brought down by search engines.<\/p>\n<p>A better result in the most used search engine is therefore of great importance. Googling surfers will find your company much faster. That ranking has a huge impact on your brand awareness and brings you new customers.<\/p>\n<p>Sites that rank on the first page get <strong>91.5% of all Google traffic<\/strong>. Most users don't even go beyond that first page - sites on page 2 only get 4.8% of traffic, and on page 3 only 1.1%. And you wouldn't want to get a lower ranking, missing out on visitors and profit , would you?<\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Just as bad as being offline<\/h2>\n<p>Customers visit your website through a program, or internet browsers. Chrome, Firefox, Safari, Edge ... Well, you know them. Peep at the top left of your screen. Through which browser did you get here? \ud83d\ude42<\/p>\n<p>Remember that those browsers see slow websites as \"down,\" which is as bad as being completely offline. Google Chrome even sanctions slow websites with a warning message. So your visitors get tossed right in their faces that your website is running too slow.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-uagb-inline-notice uagb-inline_notice__align-left uagb-block-21f3098a uagb-inline_notice__outer-wrap\">\n<p class=\"uagb-notice-title\">Also read<\/p>\n<div class=\"uagb-notice-text\">\n<p><a href=\"https:\/\/www.combell.com\/en\/blog\/google-chrome-to-penalise-slow-websites-with-warnings\/\">Google Chrome penalises slow websites with warning<\/a><\/p>\n<\/div>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Combell guarantees you the fastest loading time<\/h2>\n<p>Another reason why fast load time is important: you have a simple right to it! You're not going to pay for - literally - slow service, are you? For such speed, you should be able to count on your hosting company.<\/p>\n<p>Slow web hosting does have a big impact on load time. Perhaps you chose a hosting package that is too basic for your website? <a href=\"https:\/\/www.combell.com\/en\/performance-optimisation\">At Combell, we not only guarantee hosting that is <strong>100% secure and always on<\/strong>, but also the fastest hosting on the market!<\/a><\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">How Combell guarantees the fastest possible loading time of your website<\/h2>\n<h3 class=\"wp-block-heading\">With servers nearby<\/h3>\n<p>Choosing Combell also means choosing hosting on Belgian servers. A minor detail, you might think. Think again. The proximity of your servers will make your website load a few (milli)seconds faster. And that is a good thing, because online, every millisecond counts.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">With an in-house Performance team<\/h3>\n<p>So, Combell makes sure that you and your website do not waste any more time. However, for our customers, we like to go one step further. Combell has a genuine Performance team ready for you. They analyse your infrastructure, find bottlenecks and even dive into your HTML code if necessary. Whatever it takes to make your website the fastest.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-uagb-inline-notice uagb-inline_notice__align-left uagb-block-b489cf3e uagb-inline_notice__outer-wrap\">\n<p class=\"uagb-notice-title\">Also read<\/p>\n<div class=\"uagb-notice-text\">\n<p><a href=\"https:\/\/www.combell.com\/en\/blog\/performance-team\/\">Everything the Performance team does for you<\/a><\/p>\n<\/div>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">With performance jump and caching load times<\/h3>\n<p>If you want to get a performance jump with your site, make sure you optimize your loading speed. There's a clever way to optimize your server and your network as efficiently as possible and keep your website up to speed: <strong>caching<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.combell.com\/en\/blog\/what-is-caching-and-how-does-it-work\/\">Caching is<\/a> when you temporarily store certain data for faster access. By keeping temporary copies of a website, your computer doesn't have to reload the data. That makes your website faster.<\/p>\n<p>The good news: you can turn to Combell for the best caching solution. This way, you can discover, among other things, Varnish, the number one caching technology for super fast websites and applications!<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-columns alignwide has-blue-faded-background-color has-background is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"440\" height=\"622\" src=\"https:\/\/www.combell.com\/en\/blog\/files\/lightning-fast-sites-with-varnish-ebook@2x.png\" alt=\"The cover of our e-book: Lightning-fast sites with Varnish.\" class=\"wp-image-10338\" title=\"E-book: Lightning-fast sites with Varnish\" srcset=\"https:\/\/www.combell.com\/en\/blog\/files\/lightning-fast-sites-with-varnish-ebook@2x.png 440w, https:\/\/www.combell.com\/en\/blog\/files\/lightning-fast-sites-with-varnish-ebook@2x-212x300.png 212w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/><\/figure>\n<\/div>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:85%\">\n<h4 class=\"uagb-heading-text mt-1 wp-block-heading\"><meta charset=\"utf-8\"><meta charset=\"utf-8\">Give your website a speed boost with Varnish?<\/h4>\n<p>You should do it with our e-book! <a href=\"https:\/\/on.combell.com\/en\/ebooks\/lightning-fast-sites-with-varnish\" target=\"_blank\" rel=\"noopener\">Download it here<\/a>.<\/p>\n<\/div>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>Need help selecting and implementing the best caching? Or are you curious about the benefits of caching and Varnish and how it all works? Combell's caching experts are ready for you. <a href=\"https:\/\/www.combell.com\/en\/technology\/caching\">Contact our colleagues in order to learn more.<\/a><\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">These clients already made a great (performance) leap!<\/h2>\n<p>Are you looking for the cause of your website's slow loading time? Combell will assist you in the search and will improve the loading time of your website. Several Combell customers, entrepeneurs just like you, have already boosted their infrastructure. Are they satisfied? <a href=\"https:\/\/www.combell.com\/en\/blog\/combell-customers-experience-huge-performance-leap-thanks-to-new-hosting-infrastructure\/\">They will share their impressions on our blog.<\/a><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\"Our web pages are almost four times faster since our move to Combell!\"<\/p>\n<\/blockquote>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-yellow-background-color has-text-color has-background\" href=\"https:\/\/www.combell.com\/en\/performance-optimisation\">Speed up your website with Combell<\/a><\/div>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Frequently asked questions about website load times<\/h3>\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-4a275b32 uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-false uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height uagb-faq-expand-first-true\" data-faqtoggle=\"true\" role=\"tablist\"><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\/\/www.combell.com\/en\/blog\/website-load-time-nothing-but-ultrafast-is-good-enough\/\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is loading speed of your website?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The loading speed or load time of your website is the time it takes an internet browser to load fully functioning web pages of a site.\"}},{\"@type\":\"Question\",\"name\":\"How to measure website load times?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"There are several online tools to measure your website load times. For instance, get statistics from tools such as Google PageSpeed Insights and GTmetrix or generate a report with Google Search Console. Combell's Performance team can also test and analyze your website.\"}},{\"@type\":\"Question\",\"name\":\"What is average website load time?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The faster the load time, the better. A very fast website is one with a load time of 1 second or less. 2 to 5 seconds is an average load time, though even that is on the slower side. Notice that your load time is taking longer? If so, it's time for action. Don't forget that mobile websites should work even faster than sites you visit via desktop.\"}},{\"@type\":\"Question\",\"name\":\"What are factors that have an impact on website load time?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The weight of your web pages have a downside impact on load time. Websites full of large files (JavaScript for example), video material, high resolution images ... have a much longer loading time.&lt;br>Websites running on a WordPress environment full of plugins are much slower to load. Expanding your website is a good idea, but not if it slows down the loading speed. Remove plugins you no longer need. As well as unnecessary redirects!&lt;br>Pages with cluttered HTML code load slower. Therefore, minimize your code before placing it on the server. That way you get clean code with no bytes taking up too much space, no extra spaces, line breaks ...&lt;br>There are a lot of other reasons that affect the loading speed of your website. Sometimes you can't do much about it yourself. Even a bad Internet connection ( poor WiFi) can bring down the speed.\"}}]}<\/script><\/p>\n<div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-4ffd56fa\" role=\"tab\" tabindex=\"0\">\n<div class=\"uagb-faq-questions-button uagb-faq-questions\"><span class=\"uagb-icon uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg><\/span><span class=\"uagb-icon-active uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg><\/span><\/p>\n<h4 class=\"uagb-question\">What is loading speed of your website?<\/h4>\n<\/div>\n<p class=\"uagb-faq-content\">The loading speed or load time of your website is the time it takes an internet browser to load fully functioning web pages of a site.<\/p>\n<\/div>\n<div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-2dc702c3\" role=\"tab\" tabindex=\"0\">\n<div class=\"uagb-faq-questions-button uagb-faq-questions\"><span class=\"uagb-icon uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg><\/span><span class=\"uagb-icon-active uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg><\/span><\/p>\n<h4 class=\"uagb-question\">How to measure website load times?<\/h4>\n<\/div>\n<p class=\"uagb-faq-content\">There are several online tools to measure your website load times. For instance, get statistics from tools such as Google PageSpeed Insights and GTmetrix or generate a report with Google Search Console. Combell's Performance team can also test and analyze your website.<\/p>\n<\/div>\n<div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-5da3e124\" role=\"tab\" tabindex=\"0\">\n<div class=\"uagb-faq-questions-button uagb-faq-questions\"><span class=\"uagb-icon uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg><\/span><span class=\"uagb-icon-active uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg><\/span><\/p>\n<h4 class=\"uagb-question\">What is average website load time?<\/h4>\n<\/div>\n<p class=\"uagb-faq-content\">The faster the load time, the better. A very fast website is one with a load time of 1 second or less. 2 to 5 seconds is an average load time, though even that is on the slower side. Notice that your load time is taking longer? If so, it's time for action. Don't forget that mobile websites should work even faster than sites you visit via desktop.<\/p>\n<\/div>\n<div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-b7e724fd\" role=\"tab\" tabindex=\"0\">\n<div class=\"uagb-faq-questions-button uagb-faq-questions\"><span class=\"uagb-icon uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg><\/span><span class=\"uagb-icon-active uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg><\/span><\/p>\n<h4 class=\"uagb-question\">What are factors that have an impact on website load time?<\/h4>\n<\/div>\n<p class=\"uagb-faq-content\">The weight of your web pages have a downside impact on load time. Websites full of large files (JavaScript for example), video material, high resolution images ... have a much longer loading time.<br \/>Websites running on a WordPress environment full of plugins are much slower to load. Expanding your website is a good idea, but not if it slows down the loading speed. Remove plugins you no longer need. As well as unnecessary redirects!<br \/>Pages with cluttered HTML code load slower. Therefore, minimize your code before placing it on the server. That way you get clean code with no bytes taking up too much space, no extra spaces, line breaks ...<br \/>There are a lot of other reasons that affect the loading speed of your website. Sometimes you can't do much about it yourself. Even a bad Internet connection ( poor WiFi) can bring down the speed.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>On the Internet, every second counts, every millisecond even. That is why you should make sure that your website has a fast loading speed. <\/p>\n","protected":false},"author":1,"featured_media":10329,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[63],"tags":[96,403,210,32],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.combell.com\/en\/blog\/files\/Importance-of-loading-speed-website.jpg",1200,420,false],"thumbnail":["https:\/\/www.combell.com\/en\/blog\/files\/Importance-of-loading-speed-website-50x50.jpg",50,50,true],"medium":["https:\/\/www.combell.com\/en\/blog\/files\/Importance-of-loading-speed-website-300x105.jpg",300,105,true],"medium_large":["https:\/\/www.combell.com\/en\/blog\/files\/Importance-of-loading-speed-website-768x269.jpg",768,269,true],"large":["https:\/\/www.combell.com\/en\/blog\/files\/Importance-of-loading-speed-website-1024x358.jpg",1024,358,true],"1536x1536":["https:\/\/www.combell.com\/en\/blog\/files\/Importance-of-loading-speed-website.jpg",1200,420,false],"2048x2048":["https:\/\/www.combell.com\/en\/blog\/files\/Importance-of-loading-speed-website.jpg",1200,420,false],"post-featured":["https:\/\/www.combell.com\/en\/blog\/files\/Importance-of-loading-speed-website-850x290.jpg",850,290,true],"post-featured-opt":["https:\/\/www.combell.com\/en\/blog\/files\/Importance-of-loading-speed-website-750x256.jpg",750,256,true],"post-featured-opt-md":["https:\/\/www.combell.com\/en\/blog\/files\/Importance-of-loading-speed-website-850x290.jpg",850,290,true],"post-featured-opt-sm":["https:\/\/www.combell.com\/en\/blog\/files\/Importance-of-loading-speed-website-485x165.jpg",485,165,true],"post-featured-opt-xs":["https:\/\/www.combell.com\/en\/blog\/files\/Importance-of-loading-speed-website-375x128.jpg",375,128,true],"post-most-popular":["https:\/\/www.combell.com\/en\/blog\/files\/Importance-of-loading-speed-website-50x50.jpg",50,50,true],"post-author":["https:\/\/www.combell.com\/en\/blog\/files\/Importance-of-loading-speed-website-60x60.jpg",60,60,true]},"uagb_author_info":{"display_name":"Combell","author_link":"https:\/\/www.combell.com\/en\/blog\/author\/blogadmin\/"},"uagb_comment_info":0,"uagb_excerpt":"On the Internet, every second counts, every millisecond even. That is why you should make sure that your website has a fast loading speed.","_links":{"self":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/10327"}],"collection":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/comments?post=10327"}],"version-history":[{"count":10,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/10327\/revisions"}],"predecessor-version":[{"id":10701,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/posts\/10327\/revisions\/10701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/media\/10329"}],"wp:attachment":[{"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/media?parent=10327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/categories?post=10327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.combell.com\/en\/blog\/wp-json\/wp\/v2\/tags?post=10327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}