Extensive functional overview
Contact management
- Unlimited number of profiles
- Deduplication based on e-mail addresses
- Automatic deletion of invalid e-mail addresses
- Deduplication based on other fields
- Deduplication based on the Robinson list
- Deduplication based on your own blacklist
- E-mail address scores
- Profiles are updated based on the actions performed by the customer
- Segmentation based on profiles
- Integration with an external CMS system is possible
- Label names for profiles can be chosen freely
- Separate database on our systems for your data.
Control panel
- Multilingual control panel
- Mac & PC compatible, Internet Explorer & Firefox
- Possibility to work on a same project or campaign with several people simultaneously
- User rights definable per user
- Reports of performed actions per user
- No additional installation required
E-mail design
- WYSIWYG editor
- Template management
- Fetch URL before sending
- Text & html design
- Automatic online version of your newsletters
- Automatic unsubscription possibility
- Possibility to customise the text content of e-mails
- Compatibility with attachments
- Multilingual support
- Sender's e-mail address and name can be chosen freely
- Reply to: address can be chosen freely
Resource Management
- Customisable unsubscription forms
- Customisable profile forms
- Image gallery
- Document management
- Online landing pages are easy to manage via the system
- And more...
Sending your e-mails
- Variable IP addresses
- Test sending (sniffing/html/text)
- Spamcheck functionality
- Auto-trigger function
- Campaign flow management
- E-mail bounce management
- And more...
Backbone
- Available as SaaS model
- Upgradeable at any time
- Secured connection via SSL
- Compatibility for exchange with other channels (mobile, SMS, phone, web,...)
- Possible integration and linkage via web services
- And more...
Reports
- Reporting of multiple campaigns
- Downloading campaign interactions
- Compare your results with those of your sectormates (benchmarking)
- Export reports as PDF, MS Excel, etc.
- Marketing dashboard
- Overview report
- Delivered & bounced reporting
- Opened messages reporting
- Click-through reporting
- Interactor details
- Return on marketing investment (ROMI) reporting
- Unsubscription reporting
- Deliverability reporting
- Date & time reporting
- Geographical reporting
- Trend reporting
- Financial reporting
