Asian appeal
(Supported in Asia by all 73 countries of the Asian zone)

 .ASIA will become the most known domain extension in Asia
(more than 1 million registrations expected within the first 12 months)

 Seeing that this is a new extension, you’ll have more chances to register a strong domain name
(as opposed to e.g. .COM, .BE, .NL, .FR, .CN or .DE)

 Internationally recognizable
(Thousands of millions of people in Asia know the new domain name extension)

 Better positioning in search engines
(In Asia, search engines will display .ASIA before .com)

 Professional vibe
(With a .ASIA domain, your website looks serious and it reflects that you think big)